Florescent Design - Illustration and Graphic Design

03/10/2023

“Once I’m up and running, I’ll invest in building a brand.” - This is a common mindset in small businesses and more often than not turns into a big mistake.

Your company is BOTH a business and a brand. Solely focusing on selling will lose you money. Building a strong brand identity is a VITAL investment that will make your brand and products memorable, make it easier to market, and in return create long lasting, loyal customers.

So what exactly is a brand identity?

In short, it's not just your logo and color scheme. These are important aspects for sure (and we can discuss why things like Canva aren't a good idea later), but your brand is SO MUCH MORE!

✨Your values -what does your business believe in? Who are you and what do you stand for?

✨Your mission -what problems are your products or services trying to solve?

✨Your image -visual assets such as multiple variations of your logo, typography, color palette, photography, graphics, marketing materials, and style guide to help you use these assets strategically.

✨And your VOICE -how you market, reach your customers, and build vital relationships that create a memorable brand.

For small businesses to stand out, it’s more important than ever to have a strong brand identity. This investment will help you compete and grow as your customer loyalty grows.

With careful research and professional help along the way, you can deliver extraordinary experiences to your customers and build your business to the next level ❤️

03/09/2023

Beyond excited to announce the new branding for Florescent Design 🌹🌜

The goal was to create an image of elegance and timelessness with a feminine vintage vibe: everything I love to create!

What are your thoughts on the new identity?

My books are open for the month, so if you are looking to rebrand or help with social media content, let's chat and brand your business to the next level 🖤

https://www.florescentdesign.com/

02/04/2023

Check out the new and improved website ✨

Feel free to contact me for any of your illustration needs!

Brand your business to the Next Level

02/03/2023

✨Price Change Announcement✨

Last year was HUGE for growth in my small business. I reached more clients and received more requests than all of my previous years combined. I have also really begun to hone my styles in that time. For these things I am so unbelievably grateful 🥰

This year I plan on growing even more, which means increasing my prices in a way that better reflects the quality of my work and the time I spend for my clients. My hopes for this is that I'll be able to spend more one-on-one time with each of my clients, providing a more comprehensive service, and not experience burn-out within myself like I have in the past. I really give my all and put so much into everything I do and I'd like to continue doing so.

My number one priorities are giving my clients the best while also giving myself and my family the best 🖤

✨For my current clients!! This rate increase will not affect you! I am so grateful for how much YOU have helped me, as a person, and my business grow!

I have been reworking my website to reflect these changes. I still don't have some services listed, but will soon.

Thank you so much for your continued support! -Mikayla

Graphic design, illustrations, and branding strategies for small businesses with eclectic, old-school, and magical souls.

02/02/2023

I'm looking for just ✨TWO✨ new clients ready to make big changes in their business this month!

As a graphic designer and brand strategist for the past few years, I have helped many small businesses reach their full potential through developing cohesive and memorable branding, finding their target audience, and effective marketing strategies.

If you're ready to ditch your clip art logo, rebrand from the ground up, expand your social media presence, or revamp your website, let's chat and see what we can do for you!

I am available for logo design, business branding, social media management, web design, and other graphic design services 🖤

01/20/2023

Taking the first steps in starting your own small business can be scary and overwhelming. There’s so much to do and think about: logo design, colors, font, style, packaging, website, marketing, all on top of what your goal is as a business… phew! But it all can be made easier with a stylish professional on your side.

Why is branding important?

✨Branding creates loyal customers✨

You don’t simply want one time customers. The goal is to create customers who keep coming back because they TRUST you and your business. In-depth brand strategies and a cohesive aesthetic gives your business a “voice”. People are loyal to businesses that seem more human, rather than a faceless big-box company. Good branding will target your ideal audience, retain customers, and make advertising easier.

What is included in my Branding Packages?

✨Main illustrative logo
✨Watermarks in colorways
✨2 alternative logos in colorways
✨Profile photo
✨Cover photo
✨Web graphics
✨Business card
✨Print banner
✨Marketing graphics
✨Font file
✨Hex codes
✨Branding guide
40+ files organized for you in a business drive

And last, but certainly not least, someone who's been through it all to help guide you along the way!

If you're interested in branding your small business to the next level, let's chat!

01/18/2023

Some of my first digital illustrations 2 years ago vs some of my most recent ✨ I love a good glow up!

01/16/2023

These are some of my favorite designs I've created for small businesses over the last two years!

The appreciation I have for my clients trusting me and continuing our relationship is unmatched.

https://florescentdesign.square.site/branding

01/16/2023

Hi, I'm Mikayla, owner of Florescent Design! I no longer have access to my first business page, which means I have to start all over, but my business has changed so much over the years anyway! Let's get it, 2023 🙌

A little about me: I started in this industry as a virtual assistant after my first daughter was born so that I could work from home while raising her. I began to branch into social media content creation and reignited my love of writing and graphic design that I learned in college. From there, I taught myself how to use the industry standard programs to develop my own particular style. Over the last few years, I have helped not only myself, but many other small businesses realize their dreams and potential!

I'm super excited work with more small businesses this year, so if my alt/vintage inspired style speaks to you, let's chat 🖤