Smarty Social Media

Smarty Social Media We are a boutique, full-service social media agency specializing in health and technology marketing.

Smarty Social Media is an award-winning social media marketing agency with a knack for navigating heavily regulated spaces. Our mission is to harness the power of social media to help our healthcare, medical device, and technology clients find creative solutions, grounded in data, to make connections that drive action. Though we specialize in health and technology, our expertise spans multiple ind

ustries, including nonprofit, education, and environmental. We leverage over a decade of social expertise to turn-key insights and analytics into creative, customizable, scalable services. It all starts with Smarty Intel, our approach to data-driven strategy rooted in a solid foundation of analytics, media intelligence, social listening audits, and audience insights to fuel a full suite of digital marketing services. Smarty Solutions leverages all of our in-house capabilities to flawlessly execute any social strategy, including social media management, content creation & production, influencer marketing, customer experience and community management, event marketing, and paid media. Our proprietary Social Academy program offers executives, teams, and healthcare providers customized social media marketing training via tools, educational workshops, social media toolkits, coaching, and 1:1 training from our team of expert strategists. If you’re ready to maximize the impact of your social, let’s connect!

We’re excited to welcome Melody Rutherford () to the Smarty team as our new Director of Influencer & Brand Partnerships....
04/04/2025

We’re excited to welcome Melody Rutherford () to the Smarty team as our new Director of Influencer & Brand Partnerships. With over a decade of experience in storytelling, influencer marketing, and digital strategy, Melody has helped build and scale brands—launching Seventeen Magazine’s YouTube channel before going on to create her own global nail polish brand, Loud Lacquer.

Originally from Orange County, Melody recently moved back after a few years in Texas. She’s a mom of two (plus two pups) and outside of work, loves to run, sing, and go country dancing. 🤠

Join us in giving Melody a warm welcome in the comments! 👋💡

03/27/2025

LinkedIn just leveled up! 🚨

You can now add a "Book an Appointment" button to your profile with the new Calendly integration! It’s an easy way to turn profile views into meaningful connections—whether you’re growing your personal brand, establishing yourself as a thought leader, or driving sales for your business.

For KOLs and industry experts, this is a game-changer. Make it easier for potential collaborators, media, and clients to connect with you. And for brand sales teams, this streamlines the process of booking meetings and closing deals—directly from LinkedIn!

Find out how you can take your LinkedIn profile (and other social channels!) to the next level—DM us today! ✉️

03/25/2025

A peek inside our Smarty space! ✨ These are the things in our woman-owned office that just make sense—because great work starts with a great environment.

03/21/2025

⬇️ Save this for the next time you plan content!

Hootsuite just released a new report on the best times to post in 2025. And while these suggestions give us an overall snapshot of when audiences are most active, it’s important to remember that activity may change depending on your industry and other external factors. So, remember to regularly your check analytics to refine your approach to content.

Source: Hootsuite

02/21/2025

Instagram just dropped a new feature in the comments—downvotes! 🚨 Designed to keep the conversation more positive, this update lets users give feedback on replies. Have you spotted the new button yet? Tell us your thoughts below! ⬇️

Source: Social Media Today

02/14/2025

We’re feeling lots of love this Valentine’s Day! 💖 Here are the trends some of our team is LOVING right now. Head to our stories to check out some more trends we are loving!

Swipe to see our favorite Super Bowl LIX MVP moments! 🏈A special shoutout to our on-site crew who were on the ground wit...
02/13/2025

Swipe to see our favorite Super Bowl LIX MVP moments! 🏈

A special shoutout to our on-site crew who were on the ground with our client, , capturing all the action at the Super Bowl Experience and NFL Honors! 🎥 Our Smarty superstars worked tirelessly to capture, edit, and share content in real time, bringing all the excitement straight to social.

Share your favorite highlight below 👇

Meet Courtney, Smarty’s newest team member! 🌟 With 15 years of experience in client service, social strategy, and influe...
02/12/2025

Meet Courtney, Smarty’s newest team member! 🌟 With 15 years of experience in client service, social strategy, and influencer marketing, Courtney brings a sharp eye for elevating brands in the premium and luxury space. She’s passionate about creative problem-solving and delivering results.

Outside of work, she enjoys spending time with her husband, two daughters, and their dog—whether it’s outdoor adventures or a competitive round of board games.

Join us in welcoming Courtney to the team! 👏

02/07/2025

Instagram just announced Edits—a brand-new video editing app designed for creators! 🎬 With AI-powered tools like animated text, voice effects, and trending audio, it’s set to make short-form content even easier to create. Plus, you can edit videos up to 10 minutes long!

The app is available for pre-order now and launches in February. Will you be trying it out? 👀

Source: Social Media Today

02/03/2025

Ever wondered what a Performance Media Analyst does? Blake, our go-to for all things data and campaign strategy, is here to walk you through a day in his life at Smarty Social Media. From analyzing performance metrics to optimizing campaigns, Blake plays a key role in helping our clients shine online.

Blake’s work in paid media is essential to our strategy, ensuring our clients’ content reaches the right audience, drives engagement, and delivers measurable results! 📈

01/31/2025

🚨 Big news for Instagram! 🚨 If you want more reach on your Reels, you need to know about these new view metrics. Send us a DM to see how else we can boost your content.

📊 View Rate – See how many people watch past 3 seconds
📈 Views Over Time – Track performance for followers vs. new viewers
💡 Performance Tips – Get insights on what’s working (and what’s not)

Source:

01/22/2025

Watching the events over the last week unfold has been heartbreaking to witness. While our agency is based in Orange County, so many Smarties and their loved ones have roots in Los Angeles.

Last weekend, our OC team rallied to collect essentials for families who lost their homes and the fearless firefighters protecting the city we love. Thanks to our incredible community, we donated around 100 care packages of hygiene products, blankets, clothing, dog food, and more to Baby2Baby , Big Sunday, and Wags and Walks. We also delivered 50 care kits to Moss Venice for first responders across LA. ❤️

From the bottom of our hearts, thank you to our Smarty community. Your love, support, and compassion made a true impact.

For anyone still looking for ways to support, there are so many organizations still seeking volunteers and donations. Find a few below:

🐶 Pasadena Humane: Pasadena Humane
🍽️ World Central Kitchen: World Central Kitchen
🏥 Red Cross of Los Angeles: American Red Cross Los Angeles Region

Address

135 S. Lemon Street , Suite A
Orange, CA
92866

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