01/07/2026
Are you going to pull the plug on promoting your listings in protest against the new attribution model? Seems like the US seller base is less willing to accept the imposed changes than their Australian and German counterparts. Personal view: The ROI from selling on eBay has steadily declined since 2008. We are charged more for getting less, year on year. I'm glad I'm not starting out now as I'm not sure that it's offering the worthwhile reward that it did 15 years ago. I want to eBay to succeed, but I believe that that can only happen from becoming leaner, more efficient and more seller-focused. I think that if sellers could speak with a voice loud enough to get investors' attention then there could be changes. What do you think? -P
For anyone confused about why so many resellers are talking about boycotting promoted listings, here’s what eBay actually changed and why it matters.
Starting January 13, eBay is changing how promoted listings fees are charged. Up until now, you only paid a promotion fee if the buyer who clicked your promoted ad was the same person who bought the item. Simple and fair enough.
That is no longer how it works.
Under the new rule, if anyone clicks your promoted listing and then your item sells at any point within the next 30 days, eBay can charge you the promoted listing fee even if the buyer never clicked the ad at all. Different buyer. Different session. Could have found it organically. Doesn’t matter.
One click can now trigger fees on future sales that had nothing to do with that promotion.
That’s the big change.
So instead of paying for actual performance, sellers are now paying based on attribution that can’t really be proven. You could be charged advertising fees on sales that would have happened anyway. For multi quantity listings, this gets even worse because one click could cost you fees across multiple sales.
On top of that, eBay is pushing sellers harder toward higher promotion rates and priority placements just to maintain the same visibility many of us already had before. Same work. Same items. Smaller margins.
We tested it ourselves. We removed promoted listings completely. Sales didn’t fall off a cliff. Items are still selling. The biggest difference is we’re no longer giving up extra money just to be seen.
This is why people are talking about a boycott.
If resellers don’t push back together, changes like this become the new normal. Even a temporary pause on promoted listings sends a message. Traffic and revenue talk louder than complaints. And even though eBay isn’t our bread and butter anymore, I’d still love to see this change go away!
Nothing changes unless we stand together.