Starting Up Florida

10/24/2022

Stay tuned …

04/27/2021

10/29/2020

Why knowing your story is easier than you think and how knowing your story will help you leverage local media.

He’s a legend. I’m not. He literally wrote the book on a specific writing discipline in 1979. I was 2. Nonetheless, it took all of two pages (and the top of Page 2 at that) for screenwriting legend…

10/28/2020

At 1 p.m. EST today, I'll be on a panel to share tips on how to pitch the as part of . Excited to participate and share what I learned in my 11-year career. . Check out other panels at www.digitalorlando.co.

Digital Orlando 2020 brings together the people and companies transforming Orlando’s tech industry.

10/04/2020

I’ve been assessing my websites and social media accounts of late. As some here know, I recently left the professional journalism world to step out on my own. That has led to more time to devote to several projects I can now work on, including Marco in Orlando (gaming), Orlando Tech News (um, tech news, like, in Orlando), The OVG (Orlando video game news). I plan to kind of sunset this page in the near future HOWEVER I’m not ceasing to provide tips for startups and landing media coverage. Now that I’m not employed by a news organization, I can provide that service under my own name. So, if you’re not following yet, please check me out and follow me at Marco Santana. Journalist. along with marcosantana.com. I will have more on the transition and on my plans to develop and grow that site soon but join me there for now. This is a fun step and I look forward to developing more material to help entrepreneurs in any way i can.

A longtime professional journalist sharing tips, tricks and strategies to help your startup or small business attract media coverage, leverage social media and discover - and help tell - the best v…

07/22/2020

Find your story, find your pitch. As you build your startup, don’t neglect the thing that makes you unique: your story.

05/07/2020

I'm starting a series that I hope helps business owners learn about the art of storytelling and sharing your experiences. Check it out on LinkedIn then request me and we can connect.

What I love about storytelling is that it is visceral. For example, if I tell a story about my mother, who has worked a graveyard shift for more than 30 years, helped keep our family together even after my dad died more than 20 years ago and for the last 10 years has kept active by mowing the lawn,

04/22/2020

Hey all, I’m dusting off the old startup knowledge (and the 💄) as I’m in quarantine. Check it out.

04/22/2020

I’ve been playing around with StreamYard as a platform to conduct interviews with startup and tech people on. Stay tuned for more news but the dusty wheels on this machine are starting to fire up. If you know any entrepreneur or tech expert who would be a good interview or if you’d like to come on let me know in the comments.