09/18/2025
⚡⚡⚡ PROJECT FEATURE ⚡⚡⚡
Olara Residences cutting edge sales and marketing center in West Palm Beach, FL.
In the world of high-end real estate, gone are the days of sales processes replete with paper brochures and static slide decks. The future is all about immersion. For their new luxury condo project, "Olara", New York-based developer Savanna Fund constructed a 7,000 square foot sales gallery built on this very idea.
Nestled just down the road from where the high-rise luxury residences are being constructed in West Palm Beach, this interactive sales gallery was purpose-built to transport clients into the Olara vision. From the moment they walk in, prospects see, feel, and experience what it means to live with ocean views, wellness amenities, and unparalleled luxury.
DCBolt partnered with Imerza to build the tech that made this experience possible:
• Two 100-inch displays in the lobby greet each guest with custom content, setting the tone from their first step through the door.
• A centerpiece 3D model crafted by Gabellini Sheppard Associates surrounded by 2 additional displays leveraging Unreal Engine and Imerza’s custom applications — letting prospective buyers explore every angle.
• A 360° immersion room using five Christie Digital Systems 4K laser projectors to projection-map content over curved walls — allowing visitors to truly be “inside” the view, the space, & the lifestyle.
As Chris Schlank, President & Co-Chairman of Savanna, put it:
“The opening of the gallery is a huge milestone for Olara and gives brokers and prospective buyers a first glimpse into the luxury lifestyle we have created.”
It’s no longer enough to show static plans and renderings. Immersion, digital interactivity, and storytelling are integral in helping clients emotionally connect with what’s to come. Sales tools that allow people to visualize their future lifestyle from multiple vantage points in a tangible way reduce uncertainty and build confidence.
Collaboration among architects, designers, AV & digital content specialists is key to delivering seamless, memorable experiences.
Big thanks to the Olara team, Savanna, Imerza, Gabellini Sheppard Associates, and everyone at DCBolt who made this “dream-on-display” possible.
🔗 View the full case study here: https://www.dcbolt.com/olara