06/25/2025
🌊 THE BRANDING PROCESS AT TIDE & TYPE CO.
More than a logo. It's the soul of your story.
At Tide & Type Co., we believe great branding doesn’t start with aesthetics—it starts with intention. Every brand has a story, and our job is to shape that story into a visual and verbal identity that’s clear, compelling, and built to last.
Here’s what our branding process looks like behind the scenes:
1. 🌿 Discovery
Before we design anything, we get curious. Who are you? What do you stand for? What makes you different? This phase is all about uncovering your brand’s DNA—your mission, values, audience, and tone. It’s research, conversation, and connection.
2. 🧭 Strategy
Now that we understand you, we map out how your brand shows up in the world. We define your brand positioning, messaging pillars, and audience insights. This is the blueprint for your brand—it informs everything from your logo to how you speak to your customers.
3. 🖋 Visual Identity
Here’s where the magic becomes visible. We craft a cohesive design system that includes your logo suite, color palette, typography, graphic elements, and more. Every detail is intentional, designed to reflect your essence and connect with your audience.
4. 🚀 Activation
With your brand ready, it’s time to launch. We create guidelines and tools that help you use your brand consistently across touchpoints—social media, website, packaging, signage, and beyond. Whether you're launching or evolving, we ensure your brand shows up strong, clear, and confident.
Because branding isn’t just what you look like—it’s how you make people feel.
If you're dreaming of a brand that’s rooted in purpose and elevated by design, we’d love to help bring it to life.
Let’s build something unforgettable.
💌 [email protected]
