Primacy

A digital experience agency crafting purposeful, pivotal brand experiences.

Primacy is a digital experience agency that delivers engaging experiences that have meaningful impact and measurable results. Primacy offers a full breadth of services including user experience, marketing, technology, branding, media planning and buying, strategy, accessibility, and cybersecurity. Primacy works with a diverse range of clients in verticals including consumer, financial services, he

althcare, manufacturing, and higher education. Clients include Aetna, Auburn University, Amica, Boston College, Cannondale, Cornell University, Dana-Farber Cancer Institute, The Hartford, Health Management Resources, MIT, Mutual of Omaha, Rice University, SCAN Health Plan, Tufts Medical Center, University College London, UChicago Medicine and more.

05/05/2023

Primacy is thrilled to announce that Allison Minutillo will join the team as Senior Vice President of Marketing Services. Recently recognized as one of the region's Top 25 Women in Business by the Hartford Business Journal for 2023, “Allison's talents, drive, and reputation for exceptional leadership are a shining example of Primacy's core values.”

Press Release:
https://www.theprimacy.com/about/news-media/primacy-hires-senior-vice-president-marketing-services-allison-minutillo-join-talented-team-senior

03/17/2023

We're adding to our pot of gold for St. Patrick’s Day! That’s right, Primacy and Roseman brought home TWO GOLDS – SIA + EduAD awards - for the “Uniting the Heart and Science of Healthcare” campaign. Great work for a great school and we couldn’t be prouder.

03/08/2023

Heather Menard, AVP of Account Management at Primacy, is a Rockstar in our industry, helping lead work that drives positive change for clients and our community.

Primacy is proud to recognize Heather as we celebrate International Women’s Day, and to by creating places and spaces where women thrive.

02/23/2023

Our team is proud (and equally excited) to announce that Primacy has won our first ever Anthem Award! Our team created the award-winning “By the Numbers” spot for Sherlock's Homes Foundation – a grassroots organization dedicated to combatting LGBTQIA+ youth homelessness.

The Anthem Awards are a division of The Webby Awards honoring humanitarian work and amplifying voices that spark global change. 💛

02/16/2023

Off the shelf solutions were leading to flat enrollment numbers for SCAN. Utilizing new UX that emphasized accessibility, Primacy developed an innovative, custom enrollment platform that spurred some off the charts results. Read our Case Study
to learn more

https://www.theprimacy.com/agency-work/scan-health-plan

02/07/2023

Strengthening their client offerings, Primacy adds to their senior leadership team with the appointment of Mia Walters as the SVP of Client Experience, and Tom Miller as the VP Data and Analytics. Read more:

https://www.theprimacy.com/about/press-releases/primacy-two-new-leadership-positions-strengthens-agency-value-prop

01/19/2023

If Gen Z is looking to TikTok first, shouldn’t you? Check out our whitepaper on Higher Ed Advertising on TikTok, and start thinking like your audience.

https://www.theprimacy.com/tiktok

12/30/2022

Art, Copy and a Happy New Year from Primacy!
Check out the Oxford Word of the Year (Goblin Mode https://lnkd.in/ebcSrPg6) and the Pantone Color of the Year (Viva Magenta https://lnkd.in/e-ZYZBA9).

12/20/2022

“Digital Transformation” was a dominant theme at AMA Higher Ed 2022 – from finding resources to ROI to evolving our approach to digital experience and design.

Primacy’s Hayley Warack was there and is sharing her experiences, insights, and key takeaways in our latest blog.

https://tinyurl.com/bdzaya2e

12/14/2022

With 21 million impressions and a 40% lift in Stanley Black & Decker's DEWALT job recruitment efforts in Tennessee, our bold creative powered by a 360-degree media strategy outpaced all expectations in an ultra-competitive market.

Read more: https://tinyurl.com/bdz9f4pc

Address

Palm Beach County, FL

Website

http://theprimacy.com/

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