03/25/2025
Cut through the noise.
In the digital hustle, don't overlook the power of Broadcast Radio.
While streaming and AI-driven ads are enticing, the numbers speak volumes.
The latest Edison “Share of Ear” Q4 2024 study reveals AM/FM radio's daily reach of 61% among Americans, surpassing ad-supported digital audio by double. Combining them, the reach hits 74% daily.
Surprisingly, 90% of Americans skip ad-supported Spotify or Pandora daily. If your ad strategy is solely digital, you miss engaging with a significant majority.
In the crucial car environment, where decisions are made, AM/FM radio dominates with 86% of in-car ad-supported audio listening.
Debunking the myth of radio's demise post-pandemic, 53% of U.S. radio listening occurs in cars, back to pre-pandemic levels.
The reality is clear: radio remains a key player in capturing attention.
Consider this breakdown:
- 61% exclusively tune in to AM/FM radio.
- 22% engage with both digital and AM/FM.
- Only 18% opt for digital-only content.
Neglecting AM/FM isn't just a weak strategy—it's illogical.
This isn't about old versus new; it's about seizing attention where it thrives.
Radio holds the audience's ears. Don't concede victory to competitors by sidelining this potent medium.
Simplify your approach.
Act where the audience is.
They're listening.
The question remains: Are you reaching out, or is someone else beating you to a potential client.
Credit - Jason McCollim
