SMPS PRC

11/20/2025

is in Seattle in March, and you can’t beat a conference backdrop like the Space Needle. Come for the sessions and stay for the skyline!

11/13/2025

Please join us in congratulating Amanda Martindale, CPSM from AKS Engineering & Forestry, as this year’s Katie Spurlock Legacy Scholarship awardee. As a first-time PRC attendee, Amanda has already identified the workshops she’s most excited to participate in and has set 30-day implementation goals for when she returns, showcasing her commitment to learning, growth, and bringing new ideas back to her team. Amanda’s dedication to the AEC marketing community and her involvement in the SMPS Oregon Chapter make her an outstanding recipient. We’re excited to support her ongoing growth and success!

11/12/2025

Speaker Highlight ✨

Courtney Kearney, CPSM brings her marketing skills and years of experience to the technical world of databases, processes and numbers. She is a CRM thought leader and co-wrote the book CRM or Die: Manage Your Client Relationships or Perish. Courtney is a CPSM, a contributor to the SMPS Marketer publication and presenter at national conferences, events and webinars. She has served in several leadership roles within SMPS. She enjoys spending time with her nurse husband and two amazing daughters.

About the Session:
AEC firms need leaders who understand how operational decisions impact profitability, project delivery, and client experience. This session gives senior leaders a clear look at the business processes that drive success interpreting P&L statements, managing overhead, and understanding multipliers and how they shape project strategy. Learn how contracts can protect your firm while supporting client relationships. Your firm's structure can either streamline or stall your pursuit of excellence. We will connect operational strategies to client experience, showing how process consistency is a critical differentiator in competitive markets. Leaders will leave this session with insights and practical tools to fine-tune their business processes, align teams with financial goals, and deliver gold-standard client experiences that fuel growth, retention, and your firm's long-term success.

11/11/2025

Speaker highlight 🏅

Ryan Suydam co-founded Client Savvy in 2004, to help firms create fierce client loyalty by designing, implementing, and measuring client experiences. He has coached over 650 organizations and over 30,000 professionals on the skills required to be “client savvy.” His clients are twice as likely to be recommended by their clients, three times as likely to realize above-average financial returns, and consistently attract and retain better employees. Ryan also founded and emcee’s the annual CX in Professional Services conference, bringing together hundreds of CX leaders across legal, accounting, AEC, and other professional services firms.

11/06/2025

Planning a conference like takes creativity, teamwork, and a whole lot of dedication. We’re incredibly thankful for the amazing group of AEC marketers and business developers who are already putting in the time and energy to bring this event to life. From programming and sponsorships to marketing and logistics, each committee plays a key role in creating an inspiring and memorable conference experience.
This talented group represents the best of our SMPS community, and their collaboration and passion are what make PRC such a special event each year.

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10/30/2025

Get ready to rally at the Thursday Night Social, co-hosted by OpenAsset and SMPS Seattle ! 🏓
Join us for an evening of friendly competition, great conversation, and plenty of fun. Grab a paddle and show off your skills or just kick back, mingle, and enjoy the lively atmosphere. Even if ping pong isn’t your game, there’s still lots of fun to be had! Register here: https://smps-prc.starchapter.com/meetinginfo.php?id=35&ts=1758187455

10/29/2025

Speaker Highlight ⚡

Allie Horne, CPSM, is a Partner at Meeks Marketing and has 17 years of experience writing both firm-published and third-party published articles and marketing pieces. Allie has written over 75 published articles, including being published in The Marketer magazine, and served as the technical editor for a Fortune 300 company. A proud University of Texas graduate, Allie resides in Austin and can often be found hiking, playing tennis, and convincing her children she has superpowers.

Melanie Meeks, CPSM is a Partner at Meeks Marketing and has 21 years of experience in the A/E/C industry, specializing in the development of marketing strategy, client development, project pursuits, and public relations. She graduated from Texas A&M University, is a Certified Professional Services Marketer, and served as President of SMPS Houston. A wife and mom of three, she can often be found running carpool to baseball practices, chasing her youngest around, or relaxing with a good book.

About the session:
Join us on a magical journey where you will learn how to leverage neuromarketing strategies to win the interview. Neuromarketing offers insights into the subconscious aspects of decision making. Incorporating five neuromarketing concepts into your firms' interviews will result in more wins: Fear Appeal, Anchoring Principal, Reciprocity, Sensory Marketing, and Emotional Marketing. Psychology nerds and illusion lovers unite as we learn how to influence decision makers and win more work. This interactive presentation provides attendees with practical ways to improve their interview hit rates by leveraging neuromarketing strategies. Being able to subliminally influence decision makers is a magical and powerful tool. Each neuromarketing strategy will be presented, along with practical AEC examples, so attendees leave empowered for interview success.

10/23/2025

Speaker Highlight 📣
Danica Nelson, CPSM, is a Proposal & Marketing Coordinator at WGM Group. With 17 years in marketing and 8 years in the AEC industry, she guides pursuit strategy, crafts winning proposals, and trains teams on AI-driven efficiency. An active SMPS Seattle member, Danica champions data-rich storytelling that wins work.

About the session:
Pressed for time and drowning in RFPs? This session shows A/E/C marketers how to pair best-practice prompt frameworks in AI tools with knowledge blocks to slash first-draft hours in half, automate compliance matrices, and free brain-space for winning strategy. Attendees leave with copy-ready prompts and a KPI worksheet to prove ROI. Win more work with fewer late nights: participants gain a repeatable AI workflow, vetted prompts, and a roadmap to track productivity gains aligned to SMPS Markendium Domains 2, 4, 6.

10/22/2025

Speaker Highlight 📣
Lisa Fain is CEO of the Center for Mentoring ExcellenceTM and a global expert on mentoring, connection, and inclusive leadership. A dynamic keynote speaker and TEDx presenter, Lisa blends sharp insight with humor and storytelling to inspire action. She helps organizations build thriving cultures through developmental networks, drawing from her background as an employment attorney, DEI leader, and executive coach.

About the session:
Discover how intentional developmental networks go beyond mentoring to drive stronger leadership, clearer communication, and authentic business development. Learn to connect the dots between connection, trust, and real results. A/E/C firms know real growth starts with learning not just doing. Developmental networks help professionals learn together, share knowledge across silos, and grow the skills they need to lead in a changing industry. This session offers practical strategies to move beyond transactional connections toward intentional learning networks that fuel trust, collaboration, and authentic leadership. Stronger relationships naturally support business success.

10/17/2025

As you pursue excellence in your AEC marketing or business development role, we encourage you to consider adding one of three Pre-Conference Workshops on March 18th to your full-conference registration. Unable to attend the full conference? No problem! Sign up for any of these workshops à la carte! Whether an emerging professional or a seasoned leader, these workshops offer a chance to learn something new and bring value to your firm. Register here: https://smps-prc.org/Pre_Conference_Workshops

10/17/2025

Hop on board! ⛴️ is so thankful to all of our sponsors and we have almost reached our sponsorship goal, but there are still a number of opportunities available including our Gold, Silver, and Bronze Medalists tiers, and the Wednesday Workshops. Please consider being a part of our conference and help AEC marketers connect and learn from some of the best! To see all of our available sponsorship opportunities, visit our page here: https://smps-prc.org/Become_a_Sponsor

10/13/2025

🏃‍♀️‍➡️ Act fast because registration is going quickly! We have already sold 60% of our registration capacity, room blocks are selling out, and demand is high. Make sure you register ASAP to be a part of in Seattle in March 2026!
https://smps-prc.starchapter.com/meetinginfo.php?id=30