SMPS PRC

SMPS PRC Join us for the 2023 PRC event in sunny San Diego, California, February 1-3, 2023 at the Manchester Grand Hyatt.

The SMPS Pacific Regional Conference (PRC) is an annual conference hosted by twelve SMPS chapters: Alaska, Hawaii, Inland Empire, Las Vegas, Los Angeles, Orange County, Oregon, Sacramento, San Diego, San Francisco, Seattle and Idaho. Details for our event are still are being finalized, so be sure to check back soon for more details

For more than a century, Olympic pin trading has brought people together to transcend geographic, cultural, and language...
01/05/2026

For more than a century, Olympic pin trading has brought people together to transcend geographic, cultural, and language barriers. In A/E/C marketing and BD, exchange is just as essential. It's how we spark ideas, build relationships, and grow together.

This year, we’re inviting you to join the fun of our very own PRC Pin Exchange:
Bring any pin that represents you, your firm, or your personality and get ready to trade! It’s an easy, creative way to break the ice, meet new people, and build connection throughout the conference.

Happy New Year from SMPS PRC! We can’t wait to kick off another year of inspiration, collaboration, and professional gro...
01/01/2026

Happy New Year from SMPS PRC! We can’t wait to kick off another year of inspiration, collaboration, and professional growth.

As Washington residents and the SMPS Pacific Regional Conference Chairs, our hearts are with our neighbors and the broad...
12/29/2025

As Washington residents and the SMPS Pacific Regional Conference Chairs, our hearts are with our neighbors and the broader SMPS community across the state as severe flooding continues to impact homes, businesses, and daily life.

As Seattle prepares to host the 2026 SMPS Pacific Regional Conference, we want our SMPS colleagues to know that our community is resilient—and that we’re committed to supporting one another.

If you’re able, we encourage supporting relief efforts through the American Red Cross, United Way of Skagit, Lewis, or Pierce Counties, or other trusted local organizations. If you were personally affected by the recent Washington floods and need support, please reach out to us at [email protected].

We’re grateful for the resilience and connectedness of our SMPS community during times like these. As we close out the year, we wish you happy holidays, continued safety, and our very best wishes to you and yours for a healthy and hopeful New Year.

Happy holidays from SMPS PRC! Hope to see you all in Seattle in the new year.
12/24/2025

Happy holidays from SMPS PRC! Hope to see you all in Seattle in the new year.

Now that we’re in the darkest days of the year, we could all use a little extra coffee. ☕ Seattle knows a thing or two a...
12/22/2025

Now that we’re in the darkest days of the year, we could all use a little extra coffee. ☕ Seattle knows a thing or two about coffee culture (it is where Starbucks began, after all)! See for yourself in three months at !

Speaker Highlight 🏆 Duncan H. Robertson, CPSM is a BD and marketing professional dedicated to the industry. He co-founde...
12/17/2025

Speaker Highlight 🏆

Duncan H. Robertson, CPSM is a BD and marketing professional dedicated to the industry. He co-founded SMPS Idaho, presented at AmplifyAEC, SWRC, SERC, and led his firm to win 10+ national marketing and best firm awards. He served as President of SMPS Idaho, PR Chair/co-founder for ACE Idaho, and on subcommittees with AmplifyAEC and SMPS PRC. Recognized as the first Emerging Leader of the Year by SMPS and a Rising Star by Zweig Group in 2024, he's committed to making a positive impact.

Session Info:
Explore how emotional intelligence fuels authentic professional relationships. Learn to connect before pitching, understand motivations, and use storytelling to build trust. Gain strategies for empathy, personalized communication, and lasting connections that drive personal growth and business success.

By the end of this session, you'll walk away with actionable insights on using emotional intelligence to not only enhance your professional relationships but to also enrich your personal growth and business development strategies, all positively impacting your firm's bottom line.

📸 Bring your phone or favorite camera to our Level Up Your In-House Visuals Game workshop for some hands-on learning! D...
12/17/2025

📸 Bring your phone or favorite camera to our Level Up Your In-House Visuals Game workshop for some hands-on learning! Discover how to build a winning visual content playbook, what to handle in-house, when to go pro, and how to make every shot count.

Workshop Overview:
Creating photo and video content for your firm doesn’t have to feel like stepping onto the field without a game plan. With a solid strategy, smart preparation, a bit of technical skill, and a boost from AI, you can run your own winning playbook for effective in-house visuals. Tyler Chartier and Josh Miles (your friendly coaches on the sidelines) will show you the ropes in this fun, hands-on workshop.
You'll learn valuable skills such as how to put people at ease, how to get great results with the camera you already have (yes, your phone makes the roster), find great available light, and build a photo and video content strategy
that fits your firm’s brand.
Josh and Tyler will help you understand which content you can confidently tackle in-house—and when it’s time to bring in a pro to take things to the next level. Suited for anyone from in-house creatives to marketers and brand
managers, this workshop will give attendees tips and tricks they can apply immediately. You’ll walk away ready to capture authentic portraits, dynamic action shots, and b-roll that make everyone in your firm look like MVPs,
especially you. For those who lead marketing teams, you'll leave with a better understanding of how to maximize your firm's resources without sacrificing impact. No helmets or cleats required.

If you’re looking for sessions that teach, inspire, and spark new ideas, our workshops are it. Have you signed up yet? W...
12/10/2025

If you’re looking for sessions that teach, inspire, and spark new ideas, our workshops are it. Have you signed up yet?

Workshop 3: Presented by Tyler Chartier Photography and Josh Miles
Better headshots don't have to break your budget. With a great strategy, smart planning, the right setup, and a little AI magic, you can create professional headshots in-house! In this fun, audience-driven, hands-on workshop, two pro photographers share how to put people at ease, choose the best tools, and build a headshot strategy that fits your firm's brand.

Register here: https://smps-prc.starchapter.com/meetinginfo.php?id=38

Just like the Pike Place Market flowers, our conference is full of color and creativity! Will we see you there? 💐
12/08/2025

Just like the Pike Place Market flowers, our conference is full of color and creativity! Will we see you there? 💐

Our workshops give AEC marketers the practical skills, real examples, and hands-on time you can’t get anywhere else. Sig...
12/03/2025

Our workshops give AEC marketers the practical skills, real examples, and hands-on time you can’t get anywhere else. Sign up for one today!

Workshop 2: Hosted by Valerie Puchades, FSMPS, CPSM and Dena Alspach
This interactive workshop equips marketing and business development professionals with the tools, mindset, and confidence needed to engage in business development at any level. Through practical frameworks and exercises, participants will learn how to build authentic relationships, communicate their value, and create a BD plan for their firms.

Register here: https://smps-prc.starchapter.com/meetinginfo.php?id=37

🏅 Cyber Sale – Score Gold with 25% Off Wednesday Pre-conference Workshop Sponsorships!Ready to take the podium and showc...
12/01/2025

🏅 Cyber Sale – Score Gold with 25% Off Wednesday Pre-conference Workshop Sponsorships!

Ready to take the podium and showcase your brand to 500 top-tier AEC marketing and business development professionals? Starting today, all three SMPS-PRC Wednesday Pre-conference Workshop Sponsorships are 25% off! Originally priced at $1000, starting today, they will be $750 with the same winning benefits!
- 1 workshop registration
- Your logo featured on the SMPS PRC website, General Session slides, and at your sponsored workshop.
- Your business info in the conference app
- A social media shoutout

Don’t miss your chance to sprint ahead of the competition! Sign Up Here to secure your sponsorship (limit one per workshop) - https://smps-prc.starchapter.com/catalog.php?cat=11

Speaker Highlight 👏 With expertise in crafting compelling narratives for diverse audiences, Tully Mahoney blends creativ...
11/24/2025

Speaker Highlight 👏
With expertise in crafting compelling narratives for diverse audiences, Tully Mahoney blends creative flair with a sharp eye for detail to deliver impactful content across platforms. Her work includes award-winning podcast production, content development, and editing large-scale documents, all while elevating brand voice and engagement. She also supports data storytelling by turning complex information into clear, actionable insights.

About the session:
Why did the stunning data viz only take silver? Because dazzling design can't overcome a weak narrative. Like Olympic champions, great data stories blend precision with purpose. In the high-stakes A/E/C world, marketers must lead with data. This session will help you supercharge storytelling whether for boardroom buy-in or pursuit-winning impact, you'll leave ready to tell stories that take gold.
As AEC marketers and communicators, we're tasked with crafting narratives that resonate, engage, and ultimately win more work. While many of us excel at simplifying language and cutting through jargon, there's a growing need to apply those skills to data storytelling. This session explores strategies drawn from data journalism and user-centered design to help marketers turn raw data into compelling visuals that clarify insights, drive action, and enhance marketing impact.

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Palm Springs, CA

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