05/16/2026
Hey friends-
Most of you live in the Florida Panhandle, and most of you in the 2nd Congressional District. By now you've probably gotten a stack of mailers from a guy named Keith Gross. The mailers call him a constitutional conservative. The public record tells a very different story.
Mr. Gross is an attorney who has filed for, announced, or run for public office five times — three of those times in just the last two years.
In 2008 and 2010, he ran for the Georgia State House as a Democrat. In 2008, a Georgia administrative law judge kicked him off the ballot after finding his testimony about his own residency "evasive" and "uncorroborated." He ran again in 2010 — and on his own campaign website, he attacked the Republican incumbent Mike Jacobs for being a liar because Jacobs had switched from Democrat to Republican. Read that twice. Keith Gross attacked a Republican party-switcher in 2010. Then he became one himself.
He lost that 2010 Democratic primary by 36 points. Voters in his own district, in his own party, rejected him 2-to-1.
Fast forward to 2023, when Mr. Gross — now a Republican — decides to run against Senator Rick Scott. He spent nearly $3 million to get 9% of the vote. An unfunded Disney World performer named John Columbus got 6%. Gross moved the needle about one point for every million dollars he spent.
When Matt Gaetz resigned from Congress in November 2024, Keith Gross filed to run in Florida's 1st Congressional District. He lasted exactly six days. The moment Trump endorsed Jimmy Patronis, Gross folded.
When Florida's 2nd Congressional District opened up this January, Gross filed within 24 hours. He's now loaned himself more than $5 million of his own money — because outside donors aren't writing checks — to flood our mailboxes and social media with messages telling us he's one of us.
He isn't.
This isn't a man called to serve the people of Northwest Florida.
This is a man looking for an open seat.
