Lux Typographic + Design

Lux Typographic + Design An interdisciplinary type foundry providing retail, custom typeface and logo services to leading agencies and brands. Based in Los Angeles.

LuxTypo publishes original typefaces informed with our point of view towards communication. Our constant pursuit to elevate this experience through clear and memorable type design has led us to collaborate with leading agencies and brands to provide custom typeface and logo services. LuxTypo has worked with:
72andSunny
Autoarts
AVG Technologies
Bart Kresa Design
City Projects
CO Architects
Dolby

Laboratories
Esquire Magazine
Foot Cone Belding
The Hallmark Channel
Intersection Studio
Jacques Overhoff Foundation
Jenny Holzer
Johnson + Johnson
Kellerhouse Design, Inc. Kimberly Clark
Last House on Mulholland
Mary Pickford Foundation
MullenLowe
Nestlé
Ogilvy
Red Antler
Reverb Studio
Rochdale Spears
Salt Branding
TBWA/Chiat Day
ViacomCBS
WB Interactive

| Graphic design is a vehicle for thought |
We self publish specimens, posters and anything else that allows us to extend our point of view on many topics.

A lecture from some years ago on the concept and process that went into designing the Fabriga type family.Many thanks to...
07/11/2025

A lecture from some years ago on the concept and process that went into designing the Fabriga type family.

Many thanks to Gloria Kondrup and Simon Johnston.

Fabriga speaks a familiar language in a distinctive voice. All emblematic decisions were informed by ideas around clarity and tone. Fabriga’s structure and warmth is influenced by how it’s character set is approached as an ensemble while still exploring individual ‘creative’ opportunities as they posed themselves throughout the process. Fabriga sets out to take a supportive role as a font family, understanding that one of its great strengths is through its diversity in application and composition. Supports basic Latin and Latin extended languages.

07/08/2025

Fabriga in use, Flormat #2.

This second issue of Flormat, West Pico Blvd., celebrates the businesses that lie on this quarter mile stretch between Crenshaw on its east and Rimpau on its west. These shops are humbly owned and operated—rarely noticeable when a thoroughfare like Pico is traveled to get from one point to another. This issue is a megaphone of sorts, amplifying the genuine richness of this neighborhood provided through its collection of businesses.

Fabriga speaks a familiar language in a distinctive voice. All emblematic decisions were informed by ideas around clarity and tone. Fabriga’s structure and warmth is influenced by how it’s character set is approached as an ensemble while still exploring individual ‘creative’ opportunities as they posed themselves throughout the process. Fabriga sets out to take a supportive role as a font family, understanding that one of its great strengths is through its diversity in application and composition. Supports basic Latin and Latin extended languages.

06/27/2025

Luxtypo.com

Fabriga in use "Hecho en Los Angeles".“Made in Los Angeles” celebrates the diversity and dynamism that is Los Angeles. S...
06/27/2025

Fabriga in use "Hecho en Los Angeles".

“Made in Los Angeles” celebrates the diversity and dynamism that is Los Angeles. Spanish is a ubiquitous part of this city’s identity to a point that certain phrases transcend both English and Spanish to become “Angeleno”. “Hecho en Los Angeles” is a statement of pride, optimism and inclusiveness.

06/24/2025

Fabriga speaks a familiar language in a distinctive voice. All emblematic decisions were informed by ideas around clarity and tone. Fabriga’s structure and warmth is influenced by how it’s character set is approached as an ensemble while still exploring individual ‘creative’ opportunities as they posed themselves throughout the process. Fabriga sets out to take a supportive role as a font family, understanding that one of its great strengths is through its diversity in application and composition. Supports basic Latin and Latin extended languages.

Animation:
Dana Chen ()

06/20/2025

Happy Summer Solstice. 🌞

30+ years of Nova. Sample from the ‘book in progress’ that looks at the typeface ’Nova’, from the beginning through its 3 decades of evolution.

Nova is the result of an experiment in what is truly necessary for a character to be legible. Each character was designed around the minimal notion, “how much does one need to be able to read.” Some characters achieve this more easily than others; however, when set in context of a word, the eye can compensate. Rather than selecting an existing typeface and “editing,” Nova was designed from zero. The typeface was born this way, not mutated to this point – you can’t miss what you never had.

06/19/2025

30+ years of Nova. Sample from the ‘book in progress’ that looks at the typeface ’Nova’, from the beginning through its 3 decades of evolution.

06/18/2025

Fabriga in use, Offset 1.0.

Fabriga speaks a familiar language in a distinctive voice. All emblematic decisions were informed by ideas around clarity and tone. Fabriga’s structure and warmth is influenced by how it’s character set is approached as an ensemble while still exploring individual ‘creative’ opportunities as they posed themselves throughout the process. Fabriga sets out to take a supportive role as a font family, understanding that one of its great strengths is through its diversity in application and composition. Supports basic Latin and Latin extended languages.

Offset 1.0 appropriated cut and paste ramblings about Los Angeles, loosely compiled into a collection of type specimen proofs by Lux Typographic + Design.

06/14/2025

Just two weeks away from Typographics Conference (). June 27 & 28.

DOWN will be offered for a limited time download for the conference.

Inspired by the purposeful type that is ubiquitous to such places as the auto mechanic’s garage, the doctor’s office, the stairwell of the county courthouse and the cardboard box indicating “this way down”.

The font includes full extended latin supports with over 3 dozen arrow glyphs (in the ‘down’ direction, of course).

06/11/2025

DOWN will be offered at Typographics Conference () this summer 2025 for a limited time download.

Inspired by the purposeful type that is ubiquitous to such places as the auto mechanic’s garage, the doctor’s office, the stairwell of the county courthouse and the cardboard box indicating “this way down”.

The font includes full extended latin supports with over 3 dozen arrow glyphs (in the ‘down’ direction, of course).

ONE NIGHT ONLYPast Pop-Up | May 3, 2025A gallery pop-up featuring a partial marketplace with publications from HMCT, Lux...
05/19/2025

ONE NIGHT ONLY
Past Pop-Up | May 3, 2025

A gallery pop-up featuring a partial marketplace with publications from HMCT, LuxTypo and more. Part exhibition, part party— this was an informal gathering for anyone interested in type, design, and printed matter.

PARTICIPANTS
Jeanie Chong and Tezing Wangchuk (, .of.hims), Jeremiah McNulty (), Michael Rey (), Claudio Rodriguez (.design), Hampton Dunlap (.studio), Chris Stone (), Lorna Turner (), C.C. Elian, HMCT ()

Photos credits: Photo 4,16,17,18—Ruby Kim (), Photo 5—Gary Shum (), Photo 14—Shakeel Mohamed (.design), Photo 3—Monica Maccaux (), Photo 8,15—Peace Park (), Photo 9—Haley Oh (.pdf)

Address

Los Angeles, CA

Telephone

(323) 791-6109

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