The Imagen Group, Inc. provides visibility strategy solutions for organizations. Utilizing integrated social impact marketing and communications strategies.
The Imagen Group is a Latina-owned PR and outreach agency in LA helping organizations connect with diverse communities through impactful storytelling, media relations, and grassroots engagement. From government to nonprofits, we elevate messages that matter. Let’s make your mission visible. Services
Strategic Consulting
Public Relations
Multi-Cultural Marketing (Hispanic)
Educational Marketing
Social Media Marketing
Online Content Marketing
Multimedia Content Creation
Content Management for Digital Distribution
Corporate Identity & Reputation Management
Crisis Communications & Issues Management
Cause Related Marketing, Corporate Social Responsibility
Personal Branding
Though Leadership Positioning & Marketing
Media & Communications Training
07/25/2025
Here’s a look at our recent Community Technical Support Clinic hosted by LA County’s Department of Economic Opportunity and Public Health!
Residents, entrepreneurs, and families connected with resources to help them thrive. The Imagen Group proudly leads community engagement, education, and technical support for the County’s new MEHKO (Microenterprise Home Kitchen Operation) program.
As a certified small business, we have the ability to deliver customized marketing and public relations solutions that fit the unique needs of our clients, without sacrificing quality or expertise. Contact us today at theimagengroup.com to learn more about how we can help you elevate your organization.
07/23/2025
Setbacks are not the opposite of success, they're often the path to it.
In business, every misstep, rejected pitch, or failed launch can hold the key to a smarter, more resilient strategy. Use challenges as building blocks for growth.
At The Imagen Group, we help small and certified businesses turn lessons into leverage with clear, purpose-driven marketing strategies. Let us help you share your story, wins, setbacks, and all, in a way that builds credibility and connection.
Visit theimagengroup.com to learn more!
07/21/2025
Your customers are one of your most powerful marketing tools, especially when they tell your story in their own words. Here’s how to transform feedback into meaningful, trust-building content:
1. Highlight Standout Testimonials: Feature strong quotes from reviews or client messages on your website, social media, and marketing materials.
2. Create a “Success Story” Format: Turn longer feedback into mini case studies or client spotlights to show the real-world impact of your work.
3. Use Feedback to Shape Messaging: Pay attention to repeated phrases or words clients use. They reveal what resonates and what you should highlight more often.
4. Add Visuals: Pair testimonials with photos, graphics, or videos to make them more engaging and shareable.
5. Always Get Permission: Make sure you have approval to use client names or details publicly, and consider offering to tag or feature their business if relevant.
Word of mouth isn’t just powerful, it’s content. If your clients are praising your work, don’t let that feedback sit in a file or email inbox. From standout quotes to client spotlights, testimonials can humanize your brand and build credibility with your audience.
At The Imagen Group, we help small businesses and mission-driven organizations transform everyday wins into strategic marketing. Visit theimagengroup.com to learn how to turn your voice, and your clients’, into impact.
07/18/2025
This image represents the power of collective purpose.
Here’s a behind-the-scenes look at the first Community Advisory Committee (CAC) meeting for the Los Angeles City Planning’s Office of Historic Resources: Historic Places LA Revealed: Latino Los Angeles project—a groundbreaking effort to recognize and celebrate sites of cultural and historical significance to the Latino community.
The Imagen Group played a key role in identifying respected historians, educators, community leaders, and advocates to serve on the CAC—voices that will guide this effort and ensure the selected sites truly reflect the diverse stories of Latino Los Angeles.
We’re proud to lead media relations, social media engagement, and community outreach for this impactful initiative that honors history while building community.
Discover how we help shape visibility with purpose: visit theimagengroup.com today to learn more about our innovative strategy solutions and how we can help your organization thrive!
07/16/2025
During National Minority Mental Health Awareness Month, we recognize the persistent disparities that impact millions of Black, Latino, Asian American, Native, and other communities of color.
With fewer resources, higher stigma, and unequal access to care, too many people go without the support they need. It’s a reminder of the importance of inclusive outreach, culturally competent communication, and community-based solutions.
At The Imagen Group, we prioritize the well-being of our team and clients, and recognize that mental health is just as important as physical health. Visit theimagengroup.com today!
07/14/2025
July is National Minority Mental Health Month, dedicated to raising awareness and addressing the unique mental health challenges faced by minority communities.
At The Imagen Group, we prioritize the well-being of our team and clients, and recognize that mental health is just as important as physical health.
This month reminds us of the importance of equitable mental health care and the need to support diverse perspectives in mental health conversations.
Let’s commit to breaking down barriers, reducing stigma, and advocating for accessible and inclusive mental health resources for all. Join us in promoting mental wellness and creating a supportive environment for everyone.
07/11/2025
Meet Martina, The Heart of Our Outreach Team!
At The Imagen Group, our people are our superpower and Martina is a shining example. As our Lead Community Engagement Liaison, Martina brings warmth, insight, and a deep understanding of the diverse communities we serve.
Her approach? “Taking the time to learn about the people we’re meeting in the field—being approachable and relatable.”
Martina has led community-driven efforts for political campaigns, advisory committees, and government-backed entrepreneurship programs. Her professionalism, integrity, and commitment ensure our clients’ goals are not only met—but exceeded.
Our team reflects the communities we serve. That’s how we help public, private, and nonprofit clients connect with the people who matter most.
Let’s talk about how The Imagen Group can support your next outreach or communications initiative. Visit theimagengroup.com today!
07/09/2025
Building something great takes more than just vision, it takes people you can count on.
At The Imagen Group, our strength lies in our people. We’re a team of passionate, bilingual professionals which includes former reporters, communicators, and strategists who work together with purpose, creativity, and heart. From media outreach, stakeholder engagement, to inclusive communications strategy, we collaborate closely with clients to amplify their impact and tell stories that matter.
Looking for a team that understands your mission and knows how to make it resonate? Let’s connect today at theimagengroup.com!
07/07/2025
Standing with Communities, Especially in Challenging Times
As business owners, whether we lead a local firm or a national corporation, we carry a responsibility to the communities that fuel our work. In times of uncertainty and fear, our response matters. Our silence does, too.
At The Imagen Group, we believe corporate responsibility goes beyond statements. It’s about meaningful action. Here are three ways every organization can demonstrate commitment:
1. Invest Resources: Direct monetary contributions to local nonprofits, mutual aid groups, and service providers strengthen the safety net.
2. Show Up Publicly: Make your values known. Use your platforms to reassure, support, and stand in solidarity with your audience.
3. Engage Your Team: Encourage volunteerism and outreach. Your people can be powerful bridges between your brand and the community.
We urge all businesses, especially those that benefit from diverse audiences, to show up for the very people who make their success possible.
Let’s lead with humanity. Let’s be present. Let’s build trust that lasts beyond the transaction.
07/04/2025
This Fourth of July, we honor the ideals of freedom, equity, and justice while recognizing that the journey toward those ideals is still ongoing.
As we acknowledge the day, we also reflect. True patriotism means working toward a country where all people regardless of race, gender, background, or identity can live with dignity, opportunity, and equal rights.
Whether you're gathering with loved ones, supporting a local business, or simply taking a moment to rest, we remind you to reflect on how this 4th is different from others.
07/02/2025
MEHKO Program – Leadership in Action
At The Imagen Group, leadership is more than direction, it’s about showing up in the field alongside our communities and clients.
Here’s a look at Angelica Urquijo, President & Founder, connecting with a community member at our booth for the Los Angeles County MEHKO Program, an exciting initiative that enables residents to launch mini restaurants from their home kitchens.
As the firm’s lead partner in Community Outreach, Education, and Technical Support, Angelica guides strategy and client relations personally, always working hand-in-hand with our Outreach Team to deliver exceptional impact.
As a certified small business, we offer customized, high-quality solutions rooted in deep experience and personal attention. Whether you're launching a new initiative or scaling a current program, we’re committed to achieving your goals together.
Contact us today at theimagengroup.com to schedule a FREE 30-minute consultation!
06/30/2025
Looking to expand your reach without stretching your budget? Strategic partnerships can be a game-changer for small businesses. By collaborating with aligned brands, community organizations, or fellow entrepreneurs, you can amplify your message, share resources, and grow your audience all while staying true to your mission. Here are a few ways to build smart, intentional partnerships that work:
1. Identify Shared Values: Look for partners whose values and audience align with yours. A strong foundation starts with shared goals.
2. Start Small: Test the waters with a co-branded post or a joint event before diving into a long-term collaboration.
3. Make It Mutually Beneficial: Outline how both parties will gain. Whether through exposure, lead sharing, or access to new markets.
4. Stay Communicative: Keep goals, expectations, and timelines clear to ensure trust and transparency throughout the process.
5. Measure & Reflect: After each partnership, evaluate what worked, what didn’t, and what to do better next time.
At The Imagen Group, we help small businesses identify partnership opportunities that make sense strategically and culturally. As a certified small business ourselves, we know the power of collaboration and we’re here to help you harness it. Need help building smart relationships that fuel growth? Contact us today at theimagengroup.com!
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Company Overview/Core Competencies:
“Bridging Two Cultures, Connecting You to Diverse Communities”
The Imagen Group provides visibility solutions utilizing integrated marketing and communications strategies, enabling organizations, companies and, executives to tell their story-- engage, persuade and, mobilize diverse audiences through “Passion Branding”.
Vision for high return, social media, traditional media, and community engagement opportunities that strengthen organizational market position, corporate perception, impact legislation and enhance revenue growth.
Established in 2013, built on 25 years of marketing & public relations experience in non-profit, government and corporate sectors.
“As a former broadcast journalist, I am still passionate about story telling and making a difference in the community. This sets the foundation needed for the team at The Imagen Group to effectively serve clients and enables you to share your organization’s story and create a brand that stands out.”
-Angelica Urquijo ( Founder, Principal of The Imagen Group)
The Imagen Group looks forward to working with you to develop and execute effective Public Engagement initiatives that resonate with your employees and desired audience, whether it involves mobilizing and educating via public outreach, identifying Hispanic sub-contractors for your projects, providing media training for your team or securing media coverage. Let us help your business reach multicultural audiences!!!
Differentiator:
Strategy led by seasoned public affairs executive, former broadcast journalist, woman, minority owned, local small business.
Bilingual teamwith strong ties to multicultural communities and ethnic media.
Track record of leading award-winning public relations & community engagement campaigns and securing media coverage.
