09/17/2026
Paid ads, search, influencers, constant channel testing.
The goal isn't to find one thing that works and stop there. It's to identify what's working and pour more into it.
Dan Demsky says digital marketing is one of the few places in business where the playing field is level. The ability to move fast, test constantly, and double down without a committee approving every decision.
"Give us $10k and Nike $10k, I'm pretty sure we'll spend it better."
Demsky, Co-Founder and CEO of Unbound Merino, joins Business Trends Today: https://bit.ly/4yGZHxV