Imagine Advertising & Publishing, Inc.

06/19/2024

01/26/2024

Las Vegas Market! Text us to schedule an appointment 941-744-6977 or 770-630-3245. 😄🎉

10/31/2023

Hard at work on Halloween! 🎃 Happy Halloween from Imagine Advertising! 😄

07/27/2023

Visit us at Vegas market today - Monday. Q4 promotions, websites, SEO, social media and more!

01/13/2023

2023 Marketing Trends to boost your business

Top marketing trends in 2023 include influencer marketing, push notifications, visual storytelling, blogging, mobile optimization and email marketing.

12/06/2022

Getting ready to meet with customers from TN, AL, KY and MS. Looking forward to seeing everyone!

11/10/2022

Are you doing a mix of traditional and online advertising. If not, now is the time. We received this article today. What do you think about this topic? Have you had different experiences with some of these channels?

The busiest and most competitive shopping season of the year is here which means you need to drive quality foot-traffic to your stores, albeit virtual or physical.

But in my 15 years of running eCommerce departments at Home Depot and Cox, and now as Head of Industry for Commerce at Yext, I’ve found tried and true channels aren’t delivering the same traffic they used to.

Here's why:

1. Without cookies, you can’t rely on Meta advertising: It was great while it lasted, but now Apple has implemented new privacy standards designed to protect users’ information by blocking cookies, and Google will follow suit. Now that users – and their purchasing interests – can’t be tracked, Facebook and Instagram ads cost more but convert less.

2. You can tank your budget in a Snap: When Meta’s stocks declined with their conversion rates, Snap’s rose as marketers tried a new channel. But Snapchat’s audience just doesn’t seem mature enough: they reach a dazzling 75% of those under the age of 34, but retailers with target audiences outside of this age range should consider alternatives.

3. Pinterest has unmet potential: In 2021, shopping engagement on Pinterest grew by 20%. There’s definitely an opportunity to drive traffic, but the platform still has some improvements to make for user experience – and return-on-ad-spend (ROAS) typically reflects this.

4. You might be using Twitter wrong: Without a large following, Twitter won’t be a great source of traffic. Instead, consider it as a support channel. Customers who interact with a customer support representative via Twitter are more likely to purchase from you again – which is great because 64% of users would rather DM your customer service handle than call in for support.

5. Weigh your brand’s equity before using Amazon: Amazon can be an immense source of traffic – and revenue. The biggest downside is simply the lack of control over your brand and customer experience. When you consider listing with Amazon, be sure to weigh the pros and cons carefully, and take advantage of their brand registry resource.

6. TikTok: Don’t put all of your hopes into this one channel, given its uncertain political status and the resulting regulatory overhang. That said, it may help supplement traffic that would usually come from Meta advertisers.

7. Email and SMS marketing: Consider where your database is in their buying journey and tailor content and messaging accordingly. Users are quick to unsubscribe if they feel overwhelmed by communication.

11/09/2022

Great day in Valdosta meeting with retailers. 😃

10/17/2022

We're getting ready for High Point Furniture Market. Are you? Stop by and see us in the IHFC. Contact [email protected] or [email protected] for an appointment to plan your 2023 advertising.