BizBash

07/24/2025

"Sometimes success is a feeling"

The Coca-Cola and Disney showed up big at and the crowd showed up for them. Their immersive storytelling, intentional design, and unapologetic celebration of culture drew massive attention all weekend long 🪩 At one point, the energy overflowed out of New Orleans Ernest N. Morial Convention Center so much that people packed into the hallways just to catch a glimpse of the action.

Legacy never looked so alive ❤️‍🔥

See how longtime sponsors still continue to show up loud and proud at the 🔗 below...
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/article/22946197/how-legacy-sponsors-showed-up-at-the-2025-essence-festival-of-culture

Longtime sponsors Coca-Cola and Disney leaned into immersive storytelling, thoughtful design, and community-driven programming at the 31st annual celebration of Black culture in New Orleans.

07/23/2025

Swipe to see how these brands brought the heat 🔥🏀

AT&T, American Express, and Nike did not come to play at WNBA All-Star Weekend ... unless we’re talking about playing the brand game to perfection ⭐️ From immersive hoops-inspired worlds to high-energy fan activations, Indy was aflame with creativity, culture, and clutch brand moves.

"The gathering brought together industry leaders, cultural icons, athletes, creative entrepreneurs, and powerhouse brands to celebrate the intersection of women, business, and basketball."

Tap the 🔗 below for an inside look at how these powerhouse brands turned fandom into full-on experiences.
https://www.bizbash.com/sports/media-gallery/22946081/wnba-allstar-weekend-2025-how-brands-engaged-fans-during-the-leagues-recordsetting-event

AT&T, American Express, and Nike showed up in Indy with immersive experiences, creative activations, and plenty of b-ball action.

07/23/2025

What’s next for experiential events?

BizBash teamed up with Czarnowski Collective to survey 200+ event pros (with budgets up to $20M) and the results are in.

Top takeaways?
📌Engagement is everything
📌Budgets are essential
📌Personalized, multi-sensory experiences are winning big

Grab your free copy of the 2025 Experiential Trends Report and see what’s driving the industry forward at the 🔗 below...
https://cloud.mail.bizbash.com/Czarnowski_WP

07/21/2025

Goldfish smiles left no crumbs.

🫧 This Fourth of July weekend, Goldfish of Pepperidge Farm pulled off the ultimate road trip flex with the Goldfish Retrieval Service, a one-of-a-kind, family-friendly car wash experience along the route to the Jersey Shore.

We’re talking bright orange bubbles, a snack-worthy vacuum job (because, yes, Goldfish crumbs happen), and the debut of their epic Flavor Wall, where roadtrippers built custom mixes from 15 different flavors of everyone’s favorite smiling snack 🧡

Learn what it means to "be like Goldfish®" at the 🔗 below.
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22945930/see-how-goldfish-created-a-colorful-car-wash-for-fourth-of-july-roadtrippers

The snack brand provided orange suds and custom snack mixes for families traveling over the holiday weekend.

07/18/2025

Beyond the pour, straight to the senses 🍸

Fords Gin flipped the script on brand experiences, inviting 300+ tastemakers to taste their story at Rockefeller Center.

✨ For one night only, “Beyond the Pour” took guests on a multisensory cocktail journey through immersive rooms, intimate pours, and bold storytelling. Every 15 minutes, 12 guests stepped into a world built around one idea: celebrating their Cocktail Gin.

“We are about cocktail culture..." learn more at the 🔗 below.
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/article/22945721/beyond-the-pour-fords-gin-crafts-a-multisensory-experience-at-rockefeller-center

07/17/2025

Ready for some potty talk? 🧻

From champagne-pouring sinks to toilet-photo ops, these 20 events turned bathrooms into buzz-worthy experiences you won’t believe. Yes, we’re talking event design magic — in the most unexpected place.

💥 Branded stalls, cheeky signage, and even custom toilet paper? Absolutely. Whether for function or just for fun, these loo-themed activations prove: no space is off-limits.

Get inspired by the wildest, wittiest washrooms in the biz below.
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22945615/how-to-turn-event-bathrooms-into-brand-moments

07/16/2025

ALDI knows how to make a statement... with a smoothie 🥤

Why drop a fortune on “exclusive” groceries when ALDI USA brought the real deal to the streets of Chicago? From Not-Your-$20-Strawberry-Glaze Smoothies to artisanal bread, premium meats, and zero-proof bevvies, the ALDI Farmers Market wasn’t just a pop-up — it was a power move. Think farmers market flair, co****le, live music, and a tote full of gourmet samples… all without breaking the bank 🙌

Taste it to believe it at the 🔗 below.
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22945485/see-how-aldi-created-an-outdoor-farmers-market-popup

The grocery store chain showcased its affordable products within a cute farmstand-like setting.

07/15/2025

This isn’t a stage for “nice tries.”

The BizBash Event Experience Awards spotlight events that didn’t just raise the bar — they reset the standard 🏆

No participation trophies here. Just pure recognition for the bold, the brilliant, and the boundary-breaking.

Think your event made the cut? Submit your work now.
https://bizbash-eventexperienceawards.awardsplatform.com/

07/14/2025

Secret Agent Access Granted 🚨

Think a porta-potty can’t rock a festival? Disney just rewrote the rulebook at Vans Warped Tour with the Portal-Potty — a covert entrance to the ultimate spy lair and backyard bash 😎🕵️‍♂️

From Agent P to Love Händel, this Phineas and Ferb experience brought secret missions, inflatable icons, and garage-band glory straight to D.C.

Proof that creativity + nostalgia = event gold

Enter the porta-potty party below...
https://www.bizbash.com/production-strategy/experiential-marketing-activations-sponsorships/media-gallery/22944645/disney-transforms-porta-potty-into-secret-spy-lair-for-phineas-and-ferb

07/11/2025

"Luxury isn’t just indulgence; it’s intention."

And at this year's Rosé Day LA — they proved just that 🌹

This event has officially cemented its place as the must-attend playground for premium brands. From jaw-dropping floral installations to a literal Red Bull skydiver landing beside a F1 car, the fifth annual fête was a case study in what happens when experiential design meets strategic sponsorship at the highest level 🥂 With 4,000 guests, live music, bespoke culinary pairings, wellness lounges, and immersive brand moments... this was a movement in rosé-tinted luxury.

See how event marketing has been redefined 👀
https://www.bizbash.com/catering-design/event-design-decor/article/22945102/how-rose-day-la-became-a-hotspot-for-brands

07/10/2025

*Cue the fanfare*

When clients call for a carnival, the best event pros don’t play it safe... they go all in 🎪

We've collected 10 decor ideas that prove a themed event can be both wildly whimsical and undeniably elegant. From velvet-draped big tops to curated concessions and custom carousel moments, this roundup showcases how to elevate a tried-and-true concept into a jaw-dropping guest experience.

It’s not just nostalgia. It’s next-level design — making any event the main event.

So step right up... 🎡🎟️
https://www.bizbash.com/catering-design/event-design-decor/media-gallery/22945029/carnival-event-decor-ideas

Tackle this tried-and-true theme with decor ideas that walk the tightrope between fun and fashionable.

07/09/2025

Their biggest build yet.

Sport Beach by Stagwell Global redefined what a brand experience can look like on the global stage. The brand strategists created a rare and remarkable space where athletes and marketers shared not only insights — but the court.

The 2025 edition expanded its vision:
✔️ 41 content-rich panels tackling the future of sport, media, equity, and innovation
✔️ 11 sunrise workouts that turned sweat into strategy
✔️ Countless meaningful moments where creativity met competition

The result? An experience that blurred the lines between play and professionalism, proving once again why Sport Beach is one of the most talked-about activations at Cannes Lions International Festival of Creativity.

See it for yourself 👇
https://www.bizbash.com/sports/media-gallery/22944659/see-inside-stagwells-sport-beach