Swell Marketing Agency

06/26/2025

Big wins don’t come from one big move. They’re built on consistency, strategy, and a hundred small steps done well.
That’s how we approach marketing at Swell, one smart decision at a time.

06/19/2025

Traditional media is losing ground, and fast. In 2025, for the first time, more than half of content-driven advertising revenue will come from user-generated platforms and content. This isn’t a shift. It’s a takeover.

👉 Here’s what brands need to know: https://thisisswell.com/creator-platforms-will-surpass-traditional-media-in-ad-revenue/

04/17/2025

Google’s advertising empire is under fire, and the fallout could reshape how businesses like yours buy and run ads. Here’s what your need to know now, and how Swell can help you stay ahead.

🔗 https://www.linkedin.com/pulse/what-googles-antitrust-ruling-means-your-marketingand-how-s8l6c

07/04/2024

🎆 Happy 4th of July! 🇺🇸 Let's celebrate freedom, fireworks, and the spirit of independence. Wishing you a day filled with joy, pride, and unforgettable moments. Stay safe and enjoy the festivities!

06/26/2024

✈️ United Airlines takes flight with Kinective Media, revolutionizing in-flight advertising! Personalized ads, real-time content, and premium partnerships make your journey more engaging. ✈️

Read more here: https://bit.ly/4biGVR9

06/21/2024

Walt Disney's philosophy inspires us: create something so exceptional that people will want to experience it again and share it with their friends. That's the magic of effective marketing!

12/20/2023

📧 Important Update For Businesses Utilizing Email Marketing 🚨

Starting February 2024, Gmail and Yahoo are raising the bar for email security to give you a safer inbox experience. But, here's the catch – if your business sends more than 5,000 daily emails to Gmail users, you need to gear up for stricter authentication requirements.

Read about the requirements in our LinkedIn blog: https://www.linkedin.com/pulse/your-email-deliverability-could-risk-thisisswell-yjloc/

09/26/2023

🌐 Don't panic in the wake of Google's latest Helpful Content Update. While it may take some time for niche websites to recover, remember that this isn't the first or last Google update. The era of AI and low-quality content was bound to change eventually. Stay focused and adapt to the evolving SEO landscape. 💻

Click the link to read the article ➡️ https://bit.ly/3EWwPYF

08/16/2023

Exciting News! Discover the Future of Google Ads with AI in Our Latest Blog!

📢 We are here to unveil the game-changing evolution of Google Ads powered by AI. 🌟 Dive into the world of advanced algorithms and cutting-edge technology that are reshaping the way we advertise online.

🔗 Check out the blog to learn:
✅ The 2 new ad campaigns powdered by artificial intelligence
✅ How AI is revolutionizing ad campaigns from 2010 to 2020
✅ The latest AI-driven features that drive high-quality leads

Don't miss out on staying ahead of the curve in the dynamic world of digital advertising. 📊 Click the link below to read the full blog and unleash the power of AI for your Google Ads success! https://bit.ly/3qAmzlb

07/11/2023

The rise of AI in advertising consistently expands and Virgin Voyages gets creative with its recent efforts. Partnering with Jennifer Lopez, Virgin Voyages releases a minute-long video, comedically using Lopez's likeness to advertise the cruise line, embracing the use of AI. 🌐

Check out the video below and let us know what you think!

https://www.adweek.com/creativity/ai-j-lo-invites-travelers-to-virgin-voyages/?fbclid=IwAR1yG8ZyqAd5TEzVK2FwTGfDS9fNCoyCSAKYfYFx6NVBp3mDz890FUA6hqw

Lopez's messages can be personalized for all the important details.

07/07/2023

Threads App has already hit 60 million accounts since July 5th. No doubt, this will have a huge impact on the digital world. 🪡 🧵

Check out our blog to learn all about it: https://bit.ly/3PPE6A3

07/06/2023

Instagram’s Threads: What to Know and How it Works

By now, you may have heard of Threads. The new, text-based social networking app owned by Meta Platforms that everyone is talking about. It was just released to the public yesterday, July 5th, in 100 countries with over 30 million registered accounts as of today. Clearly, it’s taking the digital world by storm, and we’re here to talk about it.

Many are considering it “Twitter’s replacement,” and internet users are quick to claim Twitter is in danger. Ironically, “Threads” has been the top trending topic on Twitter’s trending page. So let’s get to the rundown of how Threads works and how it differs from the all too prominent Twitter.

Threads is available on desktop and through iOS and Android app stores. Connected to your Instagram account, Threads can sync your Instagram account information, allowing you to transfer all of your profile information and your following list upon account registration.

Like Twitter, you can post text, include links, add pictures to your post, like, reply, and repost content to your page. But the question leads to, what makes Threads different from Twitter?

Exclusively to Threads, you can include posts to your Instagram Story, Instagram Feed for posts with pictures, and your Twitter account within the Threads app. Each “thread” has a 500-character limit and allows for 5-minute long videos as opposed to the 280-character limit for Tweets and the 2-minute and 20-second video limit for those without the blue badge. More notably, you can establish an in-app timer through its “take a break” feature, which alerts you after 10, 20, or 30 minutes of app usage.

One interesting difference we’ve seen is the inability to natively send messages. While some users disapprove, others make the point that this limits directed hate speech, online bullying, and “inbox fatigue.” Other differences include no hashtags, no trending page, and no payment options for in-app perks. Unlike Twitter, you can’t view others’ likes and the app has yet to introduce advertisements. Zuckerberg says they are focused on user experience for now and will consider advertisement when and if they reach 1 billion users.

With Twitter’s ever-changing landscape and the recent wave of mishaps, Threads is decentralized and self-described to be a more positive, open space for users with stricter guidelines to prevent hate speech, misinformation, and extremism.

Meta says in its new blog post that people’s individual feeds will include “threads” that were posted by other users that they follow, in addition to recommended content shared from creators whom users may not know based on your activity. This contrasts with Twitter’s algorithm which heavily relies on content that receives the highest engagements.

What are your thoughts about Threads? Let us know, and if you sign up, give us a follow!

Mark Zuckerberg’s Twitter rival is here.