09/08/2025
What’s in a Name?
When we chose the name Panhandle Salt, I got some pushback from friends in the industry. They worried I’d be boxing myself in, tied too closely to the Gulf Coast.
I understood their concern, but I countered with examples: Columbia, North Face, Arizona Tea — brands with geographic names that aren’t limited by them. A name is just a handle. What matters is the work behind it.
Yes, we focus hard on teaching the Gulf, selling gear for this region, and highlighting the species that live here. But surf fishing is surf fishing — and most of what we share translates far beyond the Panhandle.
Looking back over our online sales from the past year proves the point.
📦 Our #1 shipping destination for FishGum? St. Augustine, Florida — the Atlantic.
📦 North Carolina came in close behind.
Most of our rigs, weights, lures, and leaders go out of area.
That tells me one thing: our community is bigger than our zip code.
So while we are proudly Panhandle-based, we are United States strong.