Cat Country 98.7

Cat Country 98.7 Cat Country 98.7 - Locally Owned and Operated. Brent and Mel recently won the 2022 CMA Personality of the Year. It won in 2013, 2017 and 2019.

WYCT (98.7 FM) Cat Country 98.7 caters to the Pensacola, Gulf Breeze, Navarre, Pace and Milton areas as well as Baldwin County, Alabama. Cat Country 98.7 is proud to be the 2020 ACM Station of the year, and 2017 and 2019 CMA Station of the Year. Cat Country 98.7 has been nominated as the ACM Radio Station of the Year 10 times and won this prestigious award 2005, 2009, 2011, and 2020. The Cat Pak M

orning Show has been nominated as ACM Morning show of the year 7 times and won in 2009 and 2019. Cat Country 98.7 has been nominated for the NAB CRYSTAL AWARD for superb community service 6 times. Owners Dave and Mary Hoxeng applied to the FCC in 1987 for a new Pensacola station at 98.7. After long delays in winning license in Washington, they moved to Pensacola in 2002 to construct the new 100,000-watt FM radio station from the ground up. The station was started on 40 acres of raw timberland where a new 942-foot tower in Baldwin County with associated “hurricane proof” blockhouse was built. Dave and wife Mary debuted the radio station as Christmas Radio 98.7 in November 2003, and switched to Cat Country 98.7 on December 26, 2003. Mission

1) To serve our community with compelling and informative content.

2) To broadcast radio entertainment and information that appeals to the largest number of people.

3) To maintain a work environment that allows people to perform at the highest level for the company while meeting their own personal goals for growth and advancement.

4) To super-serve our clients so they get the best results possible from their advertising investment. According to the last Solutions Broadcast Research, Cat Country 98.7 has risen to deliver the largest Pensacola audience of adults aged 25 to 54, which is the most valued demographic by advertisers. Call or Text:
850-430-1987

Contact Us:
http://www.catcountry987.com/contact/

04/23/2025

Thanks to Keifer Thompson from Thompson Square for hanging with The Cat Pak Morning Show and helping us write a song about Snowbirds called "Something you can't unsee."

Listeners contributed this morning... and here is the final project.

Looking forward to hanging with you guys again for the Pensacola Beach Songwriters Festival in October.

The MOO Cue Keyword for Wednesday(April 23) is HOOF. Text the keyword "HOOF" to 850-430-1987 at 9a, 11a, and 3p when yo...
04/23/2025

The MOO Cue Keyword for Wednesday(April 23) is HOOF. Text the keyword "HOOF" to 850-430-1987 at 9a, 11a, and 3p when you hear the MOO CUE.

04/23/2025

What was the Job you LOVED but it didn't pay a lot?

Today the “Catalyst” of Cat Country 98.7 found out he was being recognized by the Florida Association of Broadcasters.FO...
04/23/2025

Today the “Catalyst” of Cat Country 98.7 found out he was being recognized by the Florida Association of Broadcasters.

FOR IMMEDIATE RELEASE
April 22, 2025

The Florida Association of Broadcasters Announces David "Dave" Hoxeng as the 2025 Recipient of the William J. Brooks Award

Tallahassee, FL – The Florida Association of Broadcasters proudly announces Dave Hoxeng as the 2025 recipient of FAB's prestigious William J. Brooks Award. Established in 1988, this award honors legendary Florida broadcasters whose exceptional service and dedication set a standard of excellence in the industry. Presented annually, the award celebrates individuals who embody the high ideals exemplified by its namesake, William J. Brooks.

Dave Hoxeng, owner of ADX Communications, has profoundly influenced the radio landscape of Northwest Florida through an unwavering commitment to local content, community service, and broadcast excellence. Since launching Cat Country 98.7 (WYCT-FM) in 2003, Dave and his wife Mary have grown their media presence to include NewsRadio 92.3/AM 1620 (WNRP), ESPN Pensacola 1330/99.1 (WEBY), and Pensacola’s Playlist 94.5. These locally owned and operated stations serve Escambia and Santa Rosa counties with a dynamic mix of music, news, sports, and talk programming.

Hoxeng’s dedication to local broadcasting has been central to the stations’ success and national recognition. Cat Country 98.7 was named the 2024 CMA Radio Station of the Year, adding to previous wins in 2017 and 2019. The station has also earned multiple honors from the Academy of Country Music (ACM), and has been recognized by the National Association of Broadcasters (NAB) with the NAB Crystal Radio Award and the NAB Service to America Award for outstanding community service.

Beyond the airwaves, the Hoxengs are deeply rooted in the local community. They established the Dave and Mary Hoxeng Endowed Scholarship at Pensacola State College to support aspiring journalism students. Their commitment to ethical leadership and civic engagement has also been recognized with awards such as the Better Business Bureau Torch Award for Ethics and the PACE Award for Spirit of Pensacola.

“These honors and accolades reflect Dave's dedication to the industry and the impact his stations have on the communities they serve,” said Pat Roberts, President and CEO of the Florida Association of Broadcasters. “He is a pillar of our industry, and I can think of no one more deserving of this award.”

The William J. Brooks Award will be presented at the Florida Association of Broadcasters’ Annual Luncheon on Thursday, June 26, at The Breakers Palm Beach, as part of the FAB’s Annual Convention.

--

About FAB
The Florida Association of Broadcasters (FAB) is a non-profit corporation chartered by the State of Florida to promote cooperation and understanding among broadcasters, both radio and television, as well as among businesses and other organizations associated within the broadcast industry. FAB has a long history of service to broadcasters and citizens of the state. FAB fosters and promotes local broadcasting in Florida, encouraging and promoting customs and practices which are in the best interest of the public and the broadcasting industry. We work to advance the interests of the local radio and television stations.

04/23/2025

Bands on the Beach with the White Sands Panhandle Band

At Bands on the Beach with Air Design Systems Fans and merch from our friends at Pensacola State College!
04/22/2025

At Bands on the Beach with Air Design Systems Fans and merch from our friends at Pensacola State College!

04/22/2025

What is the nicest thing a stranger has ever done for you?

Today The Cat Pak Morning Show is jumping on the “make me a muppet” trend. Even Cabbage jumped in! Thanks to Margaret...
04/22/2025

Today The Cat Pak Morning Show is jumping on the “make me a muppet” trend. Even Cabbage jumped in! Thanks to Margaret Ann from Fiesta Pensacola jumped in to catch us up on the Crawfish Festival!

The MOO Cue Keyword for TUESDAY(April 22) is CRAW. Text the keyword "CRAW" to 850-430-1987 at 9a, 11a, and 3p when you ...
04/22/2025

The MOO Cue Keyword for TUESDAY(April 22) is CRAW. Text the keyword "CRAW" to 850-430-1987 at 9a, 11a, and 3p when you hear the MOO CUE.

04/22/2025

The Cat is excited for Pensacola Navy Days
🚢🎉 Set Sail for Fun at Pensacola Navy Days! 🇺🇸⚓
Join us for a weekend of honor, excitement, and community spirit — May 9-10!

📅 FRIDAY, MAY 9
⛳️ 9:30 AM | Golf Tournament – A.C. Reed Golf Course
🎩 6:30 PM | Night at the Museum Black-Tie Gala – National Naval Aviation Museum

📅 SATURDAY, MAY 10 @ Plaza de Luna
🏃‍♂️ 8:00 AM | Navy Days 4K Run/Walk
🎈 9:00 AM | Plaza de Luna Fun Fest
🎖 10:00 AM | Military Appreciation Parade
🚢 All Day | Tour 5 U.S. Coast Guard Cutters (pending availability)

🎟 Brought to you by Navy Federal Credit Union and the Pensacola Ice Flyers

📲https://pensacolanavydays.com
Let’s celebrate those who serve with a weekend packed full of patriotism, fun, and family!

🇺🇸

04/21/2025

Most people set their alarms for :00, :15, :30, :45...if you don't, what time do you set it for and why do you set that way?

The MOO Cue Keyword for Monday(April 21) is HERD. Text the keyword "HERD" to 850-430-1987 at 9a, 11a, and 3p when you h...
04/21/2025

The MOO Cue Keyword for Monday(April 21) is HERD. Text the keyword "HERD" to 850-430-1987 at 9a, 11a, and 3p when you hear the MOO CUE on the radio. Cabbage the Cash Cow will pick someone to milk her for cash. Fill your bucket as much as you like, but don't get greedy... if she kicks it over you will have play again. You can join the herd today!!

Pope Francis has passed at the age of 88.
04/21/2025

Pope Francis has passed at the age of 88.

VATICAN CITY (AP) — Pope Francis, history’s first Latin American pontiff who charmed the world with his humble style and concern for the poor but alienated cons

It’s the third day… He is risen… Happy Easter!This cross atop a dune on Pensacola Beach represents the first service in ...
04/20/2025

It’s the third day… He is risen… Happy Easter!

This cross atop a dune on Pensacola Beach represents the first service in 1559.

📸: Dustin Williams Photography

Thanks for a great turnout at Eggawhooza … more pictures coming through throughout the day. Thanks to Marcus Pointe Bapt...
04/19/2025

Thanks for a great turnout at Eggawhooza … more pictures coming through throughout the day. Thanks to Marcus Pointe Baptist Church, Pensacola Blue Wahoos for a great day!

04/19/2025

It’s always the most efficient cleanup at EggaWahooza… older kids go at noon with Marcus Pointe Baptist Church and the Pensacola Blue Wahoos!

04/19/2025

Eggawhooza 2025

The Cat hanging out at EggaWahooza with out partners atMarcus Pointe Baptist Church and Pensacola Blue Wahoos at Maritim...
04/19/2025

The Cat hanging out at EggaWahooza with out partners atMarcus Pointe Baptist Church and Pensacola Blue Wahoos at Maritime Park!!! Come on out and enjoy this beautiful day, and hunt for some eggs!!!!

Address

7251 Plantation Road
Pensacola, FL
32504

Telephone

+18504301987

Website

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The Cat’s Story

WYCT (98.7 FM) Cat Country 98.7 proud to serve Pensacola, Gulf Breeze, Pace and Milton as well as Baldwin County, Alabama.

Cat Country 98.7 is proud to be the 2020 ACM Station of the Year, 2019 and 2017 CMA Station of the Year. Previously Cat Country 98.7 has been nominated as the ACM Radio Station of the Year 10 times and won this prestigious award 2 times. The Cat Pak Morning Show with Brent Lane and Candy Cullerton has been nominated as Morning show of the year 6 times and won in 2009 and 2019.

Owners Dave and Mary Hoxeng applied to the FCC in 1987 for a new Pensacola station at 98.7. After long delays in winning license in Washington, they moved to Pensacola in 2002 to construct the new 100,000-watt FM radio station from the ground up. The station was started on 40 acres of raw timberland where a new 942-foot tower in Baldwin County with associated “hurricane proof” blockhouse was built. Dave and wife Mary debuted the radio station as Christmas Radio 98.7 in November 2003, and switched to Cat Country 98.7 on December 26, 2003.

Mission