08/01/2025
Some thoughts on advertising and why it's so important:
Win the Slowdown: How Smart Ad Spend Drives Growth
Discover the data-backed reason thriving brands advertise more in a soft economy—plus four easy ways to stay top-of-mind.
When the economy feels sluggish, the knee-jerk reaction is to slam on the brakes and “wait it out.” Yet the brands that pull ahead during—and after—a downturn are the ones that keep showing up while competitors go quiet.
Why holding (or upping) your ad presence works
275 % growth vs. 19 %: A classic McGraw-Hill study of 600 firms in the early-’80s recession found that companies maintaining or increasing ad budgets saw 275 % sales growth in the five years that followed, compared with just 19 % for those that cut back. info.eventvesta.com
Brand equity is built, not paused: Nielsen data shows marketing drives 10–35 % of total brand value; every quarter a brand goes dark it forfeits about 2 % of future revenue. nielsen.comnielsen.com
Market share on sale: Harvard Business Review reports that firms preserving spend in recessions capture share at a lower “cost” than in boom times—and they keep it when growth returns. hbr.org
Bottom line? Advertising in a slow economy isn’t an expense; it’s a discounted investment in tomorrow’s revenue.
Four low-risk, high-impact ways to stay visible with NW Horse Source
Join our HorseSource Directory – Just $90/year (15 % donated to equine & veteran nonprofits). Claim your listing here ➜ https://horsesource.org/add-your-listing/
Run a 300 × 250 Web Banner – Only $80/month. Your ad rotates across thousands of editorial pages, earning sustained eyeballs and clicks.
Post Your Events FREE – Our calendar blasts fresh events to subscribers weekly—zero cost, all upside. https://horsesource.org/add-your-listing/
Be in the Digital Magazine – Gorgeous, evergreen issues keep your ads searchable and sharable indefinitely, extending ROI long after publication.
Ready to claim the advantage?
Message me, and let’s design a plan that fits your budget but puts you ahead while others step back.
P.S. The longer a brand stays silent, the harder (and pricier) it is to regain lost ground. Let’s make sure that isn’t your story.
Glad you found us at the Northwest Horse Fair and Expo Saddle up and discover a world of equine excellence! Our directory connects your business, event, club, organization, horse for sale, or equine real estate with our community of horse-lovers! Join others in our growing directory! Have questions....
