
07/12/2025
A look back to inform the future! Remember when orthodontic marketing focused primarily on clinical excellence? 🧐 This seminal 2016 article published in Seminars in Orthodontics by authors from India, underscores the pivotal role of the “Experience Economy.” We’re exploring how specialist orthodontists can strategically leverage this concept to create exceptional patient journeys and drive sustainable practice growth. A must-read resource for orthodontic residents, educators, and practitioners alike!