01/02/2026
When you operate across multiple markets, strategy rarely lives in one place. Ideas are shaped locally, often in parallel, and with different priorities in mind.
Karen Etzkorn, Chief Information Officer at QVC Group, points to the space between business and technology as a powerful opportunity. When strategies emerge across multiple markets, the challenge becomes unifying them, setting clear priorities, and building capabilities once so they can scale everywhere.
That also means making intentional trade-offs. Delivering once in one market, learning from it, and then expanding thoughtfully so teams are not rebuilding the same solutions in different places.
🧩 Connecting strategies across markets
📊 Helping the business prioritize what gets built first
🌍 Deliver once in one market, then expand with intention
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