11/21/2025
✨ Retail is entering a new era where customer identity isn’t just a login moment, it’s the backbone of every meaningful interaction.
🛒 As expectations rise, shoppers want control, clarity and consistency across every channel they touch. The brands that win are the ones that treat identity as an experience, not a barrier.
🤝 When trust becomes part of the design, personalization gets sharper, journeys feel smoother and loyalty becomes something you earn every day.
🔗 Read the full article here https://bit.ly/4i1zq69