Printing Impressions

07/09/2025

🌟 Ready to dive into the future of printing? Join our FREE webinar, "AI for Printers: Cautionary Tales and Extreme Success" on July 10th!
Our expert speakers, including Pat McGrew and Nick Benkovich, will share valuable insights on AI's role in the print industry. Learn from real success stories and cautionary tales that can guide your business decisions.

🗓️ Date: July 10, 2025
🕑 Time: 2:00 PM ET / 11:00 AM PT
👉 Register today: https://lndnm.napco.com/20250624_PI_WBNR_ELITE_7792_LP.html?partnerref=ADSMCVS

07/07/2025

🚀 Step into the future at the PRINTING AI Pavilion!

Explore how AI is changing the game in printing and packaging. Engage with our sponsors, attend expert talks, and check out the 'AI Wall' for an exciting look at the latest technologies.

Join us for an unforgettable experience at PRINTING United Expo. Learn more and register today at the link in comments.

06/30/2025

Life in Maine is a little different than in other parts of the country. Because much of it is so remote, residents have become adept at handling things themselves.

“When you're in Maine you have to do a lot of different things,” affirms Rich Armstrong, president of The Snowman Group, a commercial printer based in Herman, Maine. “You find that people are very handy.”

Read more: https://bit.ly/4k6JOJd

Ever since installing the Kyocera TASKalfa Pro 15000c in 2022, Rich Armstrong, president of The Snowman Group, a commercial printer based in Herman, Maine, can rest a little easier knowing deadlines will be met.

06/27/2025

🎯 The first-ever G7®/G7+™ Exchange is happening live at PRINTING United Expo 2025, and if you care about color consistency, you need to be there.

Whether you're already G7 certified or still learning why everyone won't shut up about Delta E values, this FREE event brings together the people who actually understand that "close enough" isn't good enough when it comes to print quality.

🗓️ October 21, 2025 📍 Orlando, FL – PRINTING United Expo 💸 FREE (because good color shouldn't cost extra)

What's on deck: 🎤 Case studies from the trenches 🤝 Face time with G7/G7+ pros 🧠 Panels that actually matter 💬 The kind of conversations that change how you think about print

Because let's be real: color consistency isn't just nice to have. It's everything.
🎟️ Register now and claim your spot: https://www.compusystems.com/servlet/ar?evt_uid=284

06/26/2025

Professional color management is critically important to the success and longevity of a print service provider (PSP).

When asked how important good color really is, Kerry Moloney, senior product marketing manager at Fiery, says that for PSPs that don’t invest in their color, the consequences can include reduced quality and wasted materials, and even jeopardize a business’s lifeline: its customers.

Failure to invest in smart color management can result in reduced quality and wasted materials, and even cost a business its customers.

06/25/2025

👃💌 Direct mail that smells? Yep — and it works.

Studies show scent is more powerful than sight or sound when it comes to memory. So why aren’t more brands using it in print?

A well-chosen fragrance can:

Trigger emotions and nostalgia

Boost dwell time (aka, people actually read it)

Make your mailer the one they show off, not toss

Think:
🍫 Chocolate-scented brownie promos
🌴 Eucalyptus on spa mailers
🚘 That iconic “new car smell” in an auto campaign
🦨 Even a whiff of skunk to sell pest control

As long as your scent aligns with your message, it can be a game-changer. Tacky scratch-n-sniff this is not — we’re talking layered, strategic, and seriously memorable.

Smell isn’t just a gimmick. It’s direct mail’s secret weapon.

Full article here: https://www.piworld.com/post/smell-that-its-the-scent-of-higher-direct-mail-response-rates/

06/24/2025

🖨️ Inkjet may be the shiny new toy, but toner still runs the show in a lot of shops.

Join two seasoned print pros — Dina Kessler and Steven Vid — as they break down how running both toner and inkjet gives their businesses a serious edge. From job planning to color consistency, they'll share what actually works (and what doesn’t) when you mix the two.

📅 June 26
🎙️ Live Q&A
💡 Real talk from people who live it

Expect zero fluff, just smart strategies for print providers who want to do more with what they’ve got.

🔗 Register free — even if you can’t make it live, you’ll get access to the recording: https://lndnm.napco.com/20250626_IPI-PI_WBNR_ELITE_7793_LP.html?partnerref=ADSM620

06/20/2025

🔥 This Italian magazine cover is absolutely stunning.

Il Poligrafico didn't mess around with their Jan/Feb 2025 edition. They layered multiple foils with texture work and the result is honestly breathtaking.

This is the kind of embellishment work that makes you stop scrolling and actually pay attention. Pure craftsmanship.

Worth watching just to see what's possible when you go all-in on finishing techniques.

🎥 Check out the full App Spotlight breakdown: https://www.piworld.com/xchange/app-spotlight/combination-of-foils-used-on-embellished-publication-cover/

06/18/2025

Don't waste time wandering around PRINTING United Expo 2025.
The 2025 Opportunity Pocket Guide cuts through the noise and shows you exactly what's worth your time. Sessions that matter, zones that align with your business, networking that actually leads somewhere.

What you'll find:
Must-attend sessions for your specific goals
Key exhibit areas mapped out
Networking events worth showing up to
Real opportunities, not just booth crawling

First time at the show? This guide gets you oriented fast. Been before? Skip the stuff you've already seen and focus on what's new.
Get your guide: https://bit.ly/4jbQc1C
Need to register? https://bit.ly/45kTzQnhashtag

Stop planning your expo experience like you're throwing darts at a board. Download the guide and make your time count.

06/13/2025

📰 Stop chasing industry news. Let it come to you.

"Today on Printing Impressions" hits different because it's not just another newsletter. It's your daily strategic advantage, curated by people who actually know what matters.

✅ Breaking news that affects your bottom line
✅ Business strategies that work in the real world
✅ Expert analysis from editors who've been in the trenches
✅ Tech trends that'll impact your shop (not just the shiny stuff)

Your competition is probably already subscribed.
Don't be the last to know. Subscribe to Today on Printing Impressions → https://www.piworld.com/newsletter/today-on-piworld/subscribe/?src=ADAM0614

06/11/2025

💔 The printing industry lost a giant

Dr. Harvey R. Levenson, 83, passed away this week. For 30 years at Cal Poly, he didn't just teach graphic communication—he shaped an entire generation of industry professionals.

"Few surpassed Harvey in his enthusiasm and knowledge of the printing industry. His decades of academic service made him not only an emeritus professor, but an emeritus historian and one of the most extraordinary benefactors of an industry he loved and served so long." - Ford Bowers, CEO of PRINTING United Alliance

His legacy lives on in every student he taught, every career he helped launch, and every connection he made along the way.

Rest in peace to a true industry steward.

🔗 Read the full tribute: https://www.piworld.com/post/remembering-dr-harvey-r-levenson-industry-titan/

06/11/2025

Catch up on this week's printing world highlights 🖨️

From industry milestones to fresh insights, here's what caught our editorial team's attention:

💙 Remembering Dr. Harvey R. Levenson
We lost a true giant this week. Dr. Levenson's impact on printing education and the industry as a whole cannot be overstated. Take a moment to read about his remarkable legacy and the countless lives he touched: https://www.piworld.com/remembering-dr-harvey-r-levenson-industry-titan/
🔍 What Gen Z actually thinks about promotional printing
Spoiler alert: it's not what you might expect. These insights into how the youngest professionals view our industry are eye-opening and frankly, pretty encouraging: https://www.piworld.com/what-gen-z-really-thinks-about-promo-in-2025/
📈 Marketing strategies that actually work in print
Real talk about what's working, what's not, and why. This piece digs into both the wins and the face-palm moments we can all learn from: https://www.piworld.com/xchange/news-desk/mastering-marketing-in-print-strategies-pitfalls-and-success-stories/
✨ App Spotlight: When foil combinations create magic
Sometimes the most stunning results come from mixing techniques. This embellished publication cover shows what happens when creativity meets craftsmanship: https://www.piworld.com/xchange/app-spotlight/combination-of-foils-used-on-embellished-publication-cover/
🎉 Heidelberg hits 175 and opens new demo center
A milestone worth celebrating! Plus, there's a shiny new demonstration center to explore. Here's what this means for the industry moving forward: https://www.piworld.com/article/heidelberg-celebrates-175-years-opens-demonstration-center/

Worth sharing with your team over coffee.
Want more printing industry news and insights delivered fresh daily? Subscribe today: https://www.piworld.com/newsletter/today-on-piworld/subscribe/?src=ADSM0611

The printing industry lost one of its greatest stewards. Dr. Harvey R. Levenson, age 83, of Pismo Beach, California, has died.