Behind The Beard Media

Behind The Beard Media At Behind The Beard, we tell the story behind the story. Our focus is YOU.

06/04/2025

What if you could have fun and get clients at the same time?

This my secret sauce.

I keep making skits like this.

Yes, it’s a creative flex.
Yes, it’s wildly fun to shoot.
But there is strategy behind the fun.

Every time I post a video like this, it does 3 things at once:

🍪 Shows off my personality (so you know who you’re working with)
🍪 Makes me seem ridiculously clear (without being boring)
🍪 Builds my brand in a way people actually remember

No more dry videos trying to “provide value.”
No more lectures on why content matters.

Instead?

We clone myself.
We build split-screen conversations.
We turn video anxiety into actual comedy.

And it works.

People book.
People laugh.
People DM me.

Because the alternative?

Another quarter of being forgettable.
Another week of “just trying to show up.”
Another month of second-guessing every post.

This is how I grow my business on LinkedIn. And this is how you can to.

You just have to be yourself and turn the feed into something worth watching.

If you’ve been afraid to show up online, let this be your permission slip to have fun with your brand.

(And if you want to make videos like this without doing any of the editing, filming, or overthinking… you know where to find me.)

🎬👇 Full skit in the comments. Comment below and let me know what you think.

——👻——🤯——🤘——🎉——

I’m C.A. Green. I create trust through story-driven videos for founders, brands, and orgs who want to be the authority in their space.

If that’s what you want to build, shoot me a DM.

05/30/2025

You're scared of being on camera.

You freeze when I start recording.

That’s how a lot of people feel the second a camera turns on.

Their hands panic.
Their voice changes.
And suddenly, being yourself feels like the hardest thing in the world.

Sound familiar?

It’s not that you don’t have something to say.
It’s that the pressure to “perform” makes you forget how to say it.

That’s the tension I explore in this skit. (And in my work.)

Because most of my clients aren’t trying to be influencers.
They’re thoughtful, articulate people who care deeply about what they do.

And they just want others to get it.

Spotlight Sessions is my way of making that easy.

One chill interview.
Twelve short videos that sound like you.

No scripts.
No pressure.
No performance.

This is content designed to earn trust, not applause.

And it starts with a simple shift:

🍪 Don’t try to sell.
🍪 Tell the truth about why you care.
🍪 Let someone (hi!) help shape that into content worth sharing.

Watch the full skit and comment below if you can relate.

——👻——🤯——🤘——🎉——

I’m C.A. Green. I create trust through story-driven videos for founders, brands, and orgs who want to be the authority in their space.

If that’s what you want to build, shoot me a DM.

05/16/2025

You’re a business owner and 𝘺𝘰𝘶 𝘯𝘦𝘦𝘥 𝘤𝘰𝘯𝘵𝘦𝘯𝘵.

Or do you need 𝗰𝗶𝗻𝗲𝗺𝗮𝘁𝗶𝗰 𝗰𝗼𝗻𝘁𝗲𝗻𝘁?

Wait, is that even a thing?

Let’s break down the difference between content and cinema.

It’s not about gear, or how it was made.
It’s not that content doesn’t tell a story.

(well, some of it is literally just cats being cats)

It’s about the intention.

If a high schooler makes a story with their phone, with the intention of making a film, who’s going to tell them “That's not cinema?”

If the intention behind the work is to:

Connect with a client
Sell a product
Call to action
Build trust

Then it’s content.

But there's nothing wrong with that.

You don’t need ‘cinematic’ content.

You need focused, intentional videos that help you accomplish your goals.

That's what Spotlight Sessions do.

They create content tailored to your needs, to help grow your business, and connect with your clients.

Spotlight sessions aren’t cinema, but set up a call with me and I'll explain exactly how they can build your business.

——👻——🤯——🤘——🎉——

I’m C.A. Green. I create trust through story-driven videos for founders, brands, and orgs who want to be the authority in their space.

If that’s what you want to build, shoot me a DM.

Another one booked.Just sold another Spotlight Session. Know what that means?This format is working.Wanna know why?It’s ...
05/09/2025

Another one booked.

Just sold another Spotlight Session. Know what that means?

This format is working.

Wanna know why?

It’s not “go viral” content.
It’s “get remembered” content.

One real conversation.
Five high-trust videos.
No scripts.
No fluff.

Just momentum.

If you want May to be the month you finally stop disappearing, let’s talk.

What do you actually get in a Spotlight Session?Here’s what you’re really getting:Not just deliverables, but freedom:✅ A...
05/09/2025

What do you actually get in a Spotlight Session?

Here’s what you’re really getting:

Not just deliverables, but freedom:

✅ A 45-minute Zoom conversation
✅ 5-10 short videos with captions, branding, and polish
✅ Strategic questions so you don’t have to prep
✅ A repeatable system that builds visibility without draining your soul

You don’t need more content ideas.

You need your best ideas, turned into videos that connect.

Want to see what it looks like in action? I’ll send you a few examples.

I used to think short-form video was beneath me.Oh high and mighty I was on my movie horse. Bleh.I used to think short-f...
05/09/2025

I used to think short-form video was beneath me.

Oh high and mighty I was on my movie horse. Bleh.

I used to think short-form video was for influencers, hacks, and people who couldn’t handle “real” storytelling.

Now?
I’m building a business around it.
Because you know what short-form actually is?

- Clarity.
- Repetition.
- Trust-building, one post at a time.

Spotlight Sessions let me channel everything I love about storytelling:

- Emotion
- Message
- Story arc and hero's journey

And they're something people actually have time to watch.

It’s not beneath me.
It’s for the people I want to serve.

If you’ve been writing off short-form video, you might be writing off your best shot at being understood.

05/08/2025

You don’t need to be confident on camera.

You just need someone who knows what to ask.

That’s the core of Spotlight Sessions.

Real conversation → Real clarity → Real video that connects.

Here’s what Fraidy had to say after her session👇

05/07/2025

𝘠𝘰𝘶 𝘦𝘷𝘦𝘳 𝘧𝘦𝘦𝘭 𝘭𝘪𝘬𝘦 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘣𝘦 𝘦𝘷𝘦𝘳𝘺𝘵𝘩𝘪𝘯𝘨 𝘢𝘵 𝘰𝘯𝘤𝘦?

Just like an 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝗯𝗮𝗴𝗲𝗹.

Be the editor.
Be the marketer.
Be the strategist.
Be the creative genius.
Be the content machine.
Oh—and also run your actual business.

This is what it feels like for a lot of my clients before they hit record.

No wonder video content keeps falling off the list.

That’s why Spotlight Sessions are built to take 90% of that pressure off.

You show up for one conversation.
I turn it into 5–10 videos that build trust while you get back to doing the actual work.

Being visible shouldn’t mean being overwhelmed. If this hits home, I’ve got you.

I’ve spent 16+ years in video.And THIS is still what surprises people...It still catches people off guard how good they ...
05/07/2025

I’ve spent 16+ years in video.

And THIS is still what surprises people...

It still catches people off guard how good they sound when they’re not trying so hard.

That’s the magic of a real conversation.
You’re not performing.
You’re being guided.

And when you stop worrying about what to say:

You end up saying the thing that actually lands.

That’s why Spotlight Sessions work.
They’re built to make you sound like you.
They’re not designed to make you look like a polished influencer.

Spotlight Sessions are you when you’re at your most clear, most helpful, and most trustworthy.

If you’ve been overthinking your message, let’s simplify it—together.

05/05/2025

Fraidy Jerusalem runs a swim program that goes 𝘸𝘢𝘺 beyond swim lessons.

It’s about trauma healing.
It’s about generational change.
It’s about helping kids—and parents—move from fear to confidence.

And she didn’t have time to figure out how to say all that on video.

That’s where Spotlight Sessions came in.

We jumped on one call.
I guided the conversation.
Now she’s got a stack of short, powerful videos that tell her story and get people to listen.

Here’s what she had to say about the process.

05/05/2025

What does a Spotlight Session actually look like?

Honestly? It depends.
It’s built to sound like 𝘺𝘰𝘶.
Because it’s not one-size-fits-all.

Some want their clients hyping them up on camera.
Others just want to speak their truth without filters.
Some clients want clean and polished.
Others want fun and punchy.

Spotlight Sessions flex with your voice, your audience, and your vibe.

So what does the final product look like?

👉 It looks like 𝘺𝘰𝘶, showing up clearly and consistently—with zero stress on your end.

And for this client?
She told me this was the 𝗺𝗼𝘀𝘁-𝘃𝗶𝗲𝘄𝗲𝗱 𝘃𝗶𝗱𝗲𝗼 𝘀𝗵𝗲’𝘀 𝗲𝘃𝗲𝗿 𝗽𝗼𝘀𝘁𝗲𝗱 𝘁𝗼 𝗵𝗲𝗿 𝗪𝗵𝗮𝘁𝘀𝗔𝗽𝗽 𝘀𝘁𝗮𝘁𝘂𝘀.
Ever.

So… does video work?
Do Spotlight Sessions work?

You bet your bottom dollar they do.

Your silent reputation is already being built.The only question is: who’s shaping it?Even when you’re not posting, your ...
05/01/2025

Your silent reputation is already being built.

The only question is: who’s shaping it?

Even when you’re not posting, your audience is forming opinions.

Are you active?
Are you an expert?
Are you even still in business?

If you’re not showing up online, they’re filling in the blanks without you.

Spotlight Sessions are built to help you control the narrative.

All without needing a team, a studio, or a script.

Real voice.
Real videos.
Just 45 minutes.

If you’re not telling your story, the algorithm (and your competitors) are doing it for you.

Address

273 Montgomery Avenue, #205
Philadelphia, PA
19004

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 2pm

Telephone

+19292876997

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