11/26/2025
If you think Philly can’t hang with the world majors, think again.
For years, big brands have overlooked the Philadelphia Marathon and I’ve never understood why. As road racing culture has evolved, we’ve seen pop ups, custom merch, after parties, activations etc at other races but no one seemed to take an interest in Philly besides Philly itself. It never sat right with & me.
We knew we had something special brewing here. A community that will cheer 10x harder for the last runner on the course than the first. A community that chases their own goals while supporting others in theirs. A community that sees the good in humanity even in difficult times. A community that deserved the world major treatment.
It’s a dream we’ve had for a while and up until 17 days before the race seemed impossible. That’s until & worked their magic.
This summer we talked with our community and said this year is the year we give back to our greater Philly community. We did just that by handing out thousands of free shirts, coffee, & fuel. Hosting a pop up, shakeouts, cheerzones, medal portraits, after party, & a custom hoodie drop.
Thank you to the brands who believed in us .social.sports
It was truly an honor to play a part in so many lives this weekend & contribute to what makes this city’s running culture special.
To those who slept on our city. Don’t worry. We made our own dreams a reality.
📸: &
