This Is It TV

This Is It TV THIS IS IT NETWORK is a global, female, minority-owned, digital, TV network connecting remarkable wo ARE YOU WATCHING? WHO IS WATCHING? She is curious.

THIS IS IT NETWORK, owned and operated by Cheldin Barlatt Rumer, is a global, female and minority owned digital TV network which connects remarkable women to inspiring stories. Our engaging and educational lineup of independent programs, resources and courses are hosted by an array of captivating personalities and seasoned professionals. Through the art of “storytelling,” THIS IS IT NETWORK delive

rs empowering and motivating messages while celebrating the entrepreneurial spirit and encourages our viewers to no longer whisper their wishes - but in fact - scream their dreams! Our online content connects our growing community to influential entrepreneurs, shares impactful interviews and promotes new and exciting products and services. She is diverse. She is layered. She is empowered. She is unstoppable. Our signature program, This is it with Cheldin, is a daily lifestyle news that airs Monday through Friday. Each day, Cheldin interviews captivating guests and provides them with a positive and comfortable outlet to share their projects, products and/or services. Program Information:
Audience Demographics: 85% Female and 15% Male
Audience Ages: 30 – 55
Program Mission: SCREAM YOUR DREAM
Average Viewer Income: $75,000
Average Community Reach: 60,000+ Reach
The Entrepreneurial Spirit | Food + Drink | Fashion + Beauty | Home + Family
Health + Wellness | Lifestyle + Leisure | Pop Culture + Entertainment
Facebook: https://www.facebook.com/thisisittv/
Linkedin: https://www.linkedin.com/company/thisisittv
Twitter: https://twitter.com/thisisittv
Instagram: https://www.instagram.com/thisisittv/
YouTube: https://www.youtube.com/c/ThisisitwithCheldinBarlattRumer
Website: https://thisisittv.com

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11/07/2025

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Congratulations! Diarrha Ndiaye has always been a force in the beauty industry. From Founder to Executive: Diarrha N’Dia...
11/03/2025

Congratulations! Diarrha Ndiaye has always been a force in the beauty industry. From Founder to Executive: Diarrha N’Diaye-Mbaye’s Next Chapter in Beauty.

As the visionary founder of Ami Colé, she redefined clean beauty for melanin-rich skin, creating space, representation, and conversation around what inclusive beauty truly means. Her brand became a movement, rooted in authenticity and innovation.

Now, she’s stepping into an exciting new chapter as Executive Vice President of Beauty & Fragrance at SKIMS, where she’ll lead product development, innovation, and brand strategy for the highly anticipated SKIMS Beauty line.

Her journey, from Glossier and L’Oréal to founding Ami Colé, and now leading at SKIMS, is a masterclass in resilience, reinvention, and representation.

✨ Her story reminds us: setbacks don’t define us, but how we pivot does.
Congratulations, Diarrha, on continuing to redefine beauty and leadership from the inside out.

🎁 HOLIDAY “IT” GUIDE – SUBMISSIONS OPEN! 🎁Do you have a favorite winter gift that deserves to be in the spotlight? From ...
11/03/2025

🎁 HOLIDAY “IT” GUIDE – SUBMISSIONS OPEN! 🎁

Do you have a favorite winter gift that deserves to be in the spotlight? From cozy must-haves and chic accessories to empowering reads and thoughtful treats, we want to feature it!

Submit your favorite winter gifts today for a chance to be included in our official THIS IS IT NETWORK™ HOLIDAY “IT” GUIDE, highlighting remarkable products from women-owned and women-led brands.

SUBMIT YOUR ITEM HERE: https://forms.gle/nn61waM3jw21yBdz7

Supporting the Female Founder Economy... ⭐ NEW BLOG ⭐ At THIS IS IT NETWORK™, we believe that when women rise, economi...
11/03/2025

Supporting the Female Founder Economy... ⭐ NEW BLOG ⭐ At THIS IS IT NETWORK™, we believe that when women rise, economies thrive.

Women comprise over 50% of the US population and control more than 80% of our consumer buying power.

Our mission has always been rooted in amplifying the voices of remarkable women, founders, leaders, executives, and entrepreneurs who shape industries and inspire communities through their innovative ideas and groundbreaking contributions.

Supporting the female founder economy isn’t just about empowerment; it’s about driving sustainable growth, creativity, and inclusion.

• The Power of Visibility
• Driving Sales + Revenue
• Creating Access and Opportunity
• Building a More Inclusive Economy
• Join the Movement

READ MORE: https://thisisittv.com/supporting-the-female-founder-economy-why-representation-and-connection-matter/

⚾ A New Era Begins for Women in Baseball. History is being written as the Women’s Professional Baseball League (WPBL) s...
10/29/2025

⚾ A New Era Begins for Women in Baseball. History is being written as the Women’s Professional Baseball League (WPBL) steps up to the plate in Spring/Summer 2026, marking the first professional women’s baseball league in the U.S. since 1954.

With six teams in its inaugural season and confirmed markets in New York, Boston, Los Angeles, and San Francisco, the WPBL is more than a game; it’s a movement. This league represents progress, opportunity, and the power of women rewriting the rules in sports and leadership.

From the historic tryouts at Nationals Park in Washington, D.C. to national media partnerships, the WPBL is creating a professional platform for women athletes to lead, inspire, and compete at the highest level.

At THIS IS IT NETWORK™, we celebrate women who break barriers, build brands, and lead with audacity. The WPBL reminds us that the field belongs to everyone, and the future of the game is female.

Lindsey Vonn is defying expectations once again. The former ski champion is making headlines as she stages a comeback at...
10/29/2025

Lindsey Vonn is defying expectations once again. The former ski champion is making headlines as she stages a comeback at age 41, aiming for the 2026 Winter Olympics, just two years after undergoing a partial knee replacement.

Some may call it impossible. Others may call it publicity.
We call it resilience.

Her story isn’t just about sport; it’s about the courage to try again when the world thinks you’re done. It’s a reminder that age, injury, or opinion should never define your potential.

✨ Redefine what’s possible. SCREAM YOUR DREAM™.

From East London to Billion-Dollar Brands, Emma Grede embodies what it means to SCREAM YOUR DREAM™. Congratulations to E...
10/29/2025

From East London to Billion-Dollar Brands, Emma Grede embodies what it means to SCREAM YOUR DREAM™. Congratulations to Emma on her new podcast "Aspire with Emma Grede" ⭐️

Raised in Plaistow by a single mother, Emma Grede turned hard work, vision, and resilience into a global legacy. As the co-founder and CEO of , founding partner of , and co-founder of Safely, she has redefined what inclusive, women-centered entrepreneurship looks like, creating brands that celebrate diversity, representation, and purpose.

Today, she continues to inspire as a board member of the Obama Foundation, chair of the , and the first Black woman investor on Shark Tank. Her journey from fashion student to international CEO proves that every story, no matter where it begins, can change the world.

THIS IS IT NETWORK™ celebrates women like Emma Grede who lead with authenticity, build with purpose, and redefine success for the next generation.

Your story deserves to be seen, heard, and celebrated. At THIS IS IT NETWORK™, we believe in the power of connection, co...
10/29/2025

Your story deserves to be seen, heard, and celebrated. At THIS IS IT NETWORK™, we believe in the power of connection, community, and authentic storytelling.

Our SCREAM YOUR DREAM™ mission amplifies the voices of remarkable women - leaders, executives, and entrepreneurs - through inspiring stories, educational entertainment, and interactive events designed to empower and unite.

Accessible, useful, diverse, inclusive, and always positive, THIS IS IT NETWORK™ connects women to the inspiration and resources they need to thrive both personally and professionally.

Join our growing community of over 175,000 women worldwide and experience the stories that move us forward.

DOWNLOAD TODAY: Now streaming on iOS, Android, Apple TV, Android TV, Fire TV, and Roku.

• LEARN MORE: https://thisisittv.com
• WATCH NOW: https://www.thisisit.tv/browse
• OUR REACH: https://thisisittv.com/ourreach

How Do You Reset? When was the last time you gave yourself permission to reset?Resetting isn’t about starting over; it’...
10/24/2025

How Do You Reset? When was the last time you gave yourself permission to reset?

Resetting isn’t about starting over; it’s about realigning with your purpose. It’s the pause that helps you see clearly, protect your energy, and return stronger.

When life feels loud, step back. Reflect before you react. Simplify what’s heavy. Protect what’s sacred.

You don’t need to start over; you need to start with clarity.

READ MORE: https://open.substack.com/pub/thisisittv/p/how-do-you-reset?r=3ngcrn&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true

⁉️ NEW BLOG ⁉️ Are You Fighting Yourself for Yourself? Are you standing in your own way? Self-sabotage doesn’t always lo...
10/24/2025

⁉️ NEW BLOG ⁉️ Are You Fighting Yourself for Yourself? Are you standing in your own way?

Self-sabotage doesn’t always look like failure; sometimes it seems like hesitation, overthinking, or waiting for the “perfect” time. If you’ve ever caught yourself playing small, second-guessing your worth, or delaying your next step, it’s time to stop fighting yourself and start fighting for yourself.

Progress begins when you choose to believe in your own voice, your own vision, and your own value.

READ MORE: https://thisisittv.com/are-you-fighting-yourself-for-yourself-how-to-avoid-self-sabotage/

Boardroom breakthrough. 💼 In October 2025, Jane Fraser was elected Chair of the Board at Citigroup, further solidifying ...
10/24/2025

Boardroom breakthrough. 💼 In October 2025, Jane Fraser was elected Chair of the Board at Citigroup, further solidifying her place among the most powerful women in global finance.

Already recognized as a trailblazer on Wall Street, Fraser’s leadership marks a defining moment for women in corporate governance and executive influence. Her rise is a powerful reminder that when women lead; industries evolve.

Here’s to progress, presence, and power in the boardroom.

From physician to biotech powerhouse — Dr. Reshma Kewalramani is changing the game.As the CEO of Vertex Pharmaceuticals,...
10/24/2025

From physician to biotech powerhouse — Dr. Reshma Kewalramani is changing the game.

As the CEO of Vertex Pharmaceuticals, she was recently named one of Fortune’s “100 Most Powerful People in Business 2025.”
Her recognition is historic — she’s the only Indian-origin woman CEO of a major U.S. biotech firm on the list.

Dr. Kewalramani’s journey reflects the power of representation, innovation, and leadership in STEM. Her story reminds us that when women lead, industries transform.

✨ Here’s to more women breaking barriers, redefining success, and leading with purpose.

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