Publicis Health Media

05/06/2025

The 2025 wrapped last week, bringing 600+ attendees together to discuss the latest innovations in media, centered around this year’s theme, “The Human Behind the Experience.”

As CEO Andrea Palmer writes, “though our industry is ever-evolving, we have never seen more disruption than what we’re experiencing now. From agentic AI creating new paths to discovery to an evolving regulatory and legislative landscape, there is no status quo in 2025 and beyond.”

Our annual Trends and Insights report details these disruptions, as well as the opportunities these present for health marketers. Learn more about all that was discussed, disruptions and opportunities alike, at this year’s :

The fifth annual PHM HealthFront returned to New York City this April. Check out trends and opportunities from the industry's first Upfront for health.

04/08/2025

It’s finally here. The is back, returning to New York City April 30 - May 1.

The fifth annual PHM HealthFront will tackle the top issues in health marketing, including the fractured video landscape, federal shakeups, the promise of AI for health media and more. Focused on the human behind the health experience, the only Upfront for health will enrich industry perspectives as sessions explore what is new and next in health marketing.

“We’re proud to announce the fifth year of The PHM HealthFront, which continues to grow and evolve alongside the marketplace. We created this event to continually move our industry forward with first-to-market products and first-mover media opportunities for Publicis clients, enabling change and improved outcomes,” said Publicis Health Media CEO Andrea Palmer. “This year’s event tackles the broad reaching issues at the forefront of health marketing today.”

Learn more about what attendees can expect at this industry-defining event:

Publicis Health Media (PHM) announced key talent and programming for its signature event, The PHM HealthFront. Taking place in NYC April 30 – May 1, 2025, the HealthFront welcomes hundreds of industry leaders and luminaries to tackle the top issues in health marketing including the fractured video...

01/27/2025

“We’ve seen the disruptions that shape our work emerge with greater speed and impact year over year – and 2025 will be no different. Driven by technological advancements, a new administration and shifting consumer expectations, marketers in the healthcare sector will tread new territories – and forge new paths towards innovation – in the year ahead."

In her annual trends piece, PHM CEO Andrea Palmer has identified the market shifts set to challenge health marketers in the year, and the opportunities that lay ahead.

Read more on the 2025 Disruptors in Health Marketing in Adweek: https://www.adweek.com/sponsored/5-disruptors-coming-for-health-marketing-in-2025/

01/13/2025

PHM was on-site at CES 2025, scouting the exhibition floors and digging into sessions for the latest trends in digital health and media.

Agentic AI took center stage at this year’s showcase, with programming highlighting its transformative power across branded entertainment, content personalization, digital video and more.

Read on for this year’s insights and trends report, and how these takeaways will impact healthcare in the years to come.

https://www.publicishealthmedia.com/perspective/phm-ces-2025-digital-health-trends-and-insights/

03/13/2024

The is back! The market-defining first Upfront for health returns to New York City on April 10 and 11.

This year’s HealthFront will tackle the top issues in health marketing such as the impacts of generative AI, finding value in the face of the deluge of data and the power of original content.

“Inspired by past exploration of the future, this year’s HealthFront seizes on the wonder of discovery as we pursue a new frontier for our industry,” says Andrea Palmer, PHM President. "We’ll address both the glimmers of possible breakthroughs and challenges to come, and present compelling solutions for those we face today.”

Learn more about this industry-defining event and stay tuned for more updates.
https://www.publicishealthmedia.com/phm-healthfront/

01/16/2024

was back in full force last week and the PHM team was on the ground to dive into the inspiring innovations to come.

With sessions on the changing role of content and how technology can improve health outcomes, coupled with countless products and technologies leveraging the transformative nature of AI—CES 2024 was an exciting preview of the industry’s bright future.

Check out our takeaways from this year’s CES and the implications for health marketers:

CES 2024 kicked off this week and PHM was there! From predictions on the transformative nature of AI to discussions on the changing role of content, CES brought many new products, technologies and insights to the fore—all with implications for the future of health media.

12/04/2023

85% of people will get an HPV infection in their lifetime.

Despite this prevalence, traditional HPV campaigns have targeted parents urging them to vaccinate their children, leaving out a critical demographic—young sexually-active adults. HPV doesn’t discriminate. In fact, it can affect everybody.

To address this, Publicis Health Media and Digitas Health, as part of PHM’s for Good Initiative, teamed up with F**k Cancer on HPV F*cks Everybody, a provocative pro-bono multi-platform awareness campaign. This campaign seeks to educate adults aged 18-26 on the importance of HPV vaccination as a tool to take charge of their future. Through generous donations from media partners and creative teams, you may see HPV F*cks Everybody while swiping on a dating app, listening to your favorite podcast or shopping at your local mall.

Read more on this groundbreaking campaign and stay tuned for more:

Publicis Health Media (PHM) and Digitas Health teamed up with F*ck Cancer, a non-profit advocacy group dedicated to the prevention of cancer, on a multi-platform awareness campaign to educate young people on the importance of human papillomavirus (HPV) vaccination.

10/30/2023

The media marketplace’s shifting dynamics have reached tectonic proportion – between this year’s union strikes and evolving privacy regulations (not to mention the seismic changes ahead due to AI), 2023’s impacts are sure to affect the industry in the year to come. How can health marketers navigate this changing world?

PHM President Andrea Palmer has identified five trends that will disrupt health marketing in the year ahead. Read Andrea’s annual Disruptors article in Fierce Pharma:

The media marketplace’s shifting dynamics have reached tectonic proportion with reshuffles at emergent platforms and effects of union strikes shaking up media’s Grand Dame – Hollywood. | Publicis Health Media President Andrea Palmer discusses the trends set to impact the media marketplace in 2...

06/12/2023

We’re honored to have been named to Medical Marketing Media - MM+M’s , representing the top 100 agencies in health marketing. Thank you to our people for their commitment to driving innovative and growth for our clients.

Read more about our growth in 2022 and how we are continually reimagining the health experience for media here: https://bit.ly/461GrxI

05/16/2023

Congratulations to PHM President Andrea Palmer for being named to PM360 Magazine's ELITE 100! Andrea is a singular leader whose vision and creativity has forged PHM’s culture of innovation.

Read more about PHM’s industry leadership in Andrea’s tenure, here: https://bit.ly/3ObcOmP

04/07/2023

The is back! The industry’s only Upfront for health is coming back to New York City on April 26 & 27.

Designed to explore the latest healthcare innovations and marketing opportunities, the PHM HealthFront addresses the unique industry needs of healthcare organizations, advances industry solutions and drives innovation.

Learn more about this industry-leading event!

https://bit.ly/4305S0X

02/13/2023

This year, we celebrate the 10th anniversary of PHM, and a decade of industry-defining transformation and innovation.

PHM President Andrea Palmer reflects on the seismic marketplace changes with Beth Snyder Bulik of Endpoints News, including the explosion of social media, the increased sophistication of digital, and the new players entering the field.

Ten years ago, pharma advertising media went something like this: TV, traditional media and maybe some pages. Fast forward to today, and while TV and traditional print and radio are still media campaign components, social media and digital advertising have skyrocketed. Andrea Palmer, presid...