Publicis Health Media

03/13/2024

The is back! The market-defining first Upfront for health returns to New York City on April 10 and 11.

This year’s HealthFront will tackle the top issues in health marketing such as the impacts of generative AI, finding value in the face of the deluge of data and the power of original content.

“Inspired by past exploration of the future, this year’s HealthFront seizes on the wonder of discovery as we pursue a new frontier for our industry,” says Andrea Palmer, PHM President. "We’ll address both the glimmers of possible breakthroughs and challenges to come, and present compelling solutions for those we face today.”

Learn more about this industry-defining event and stay tuned for more updates.
https://www.publicishealthmedia.com/phm-healthfront/

01/16/2024

was back in full force last week and the PHM team was on the ground to dive into the inspiring innovations to come.

With sessions on the changing role of content and how technology can improve health outcomes, coupled with countless products and technologies leveraging the transformative nature of AI—CES 2024 was an exciting preview of the industry’s bright future.

Check out our takeaways from this year’s CES and the implications for health marketers:

CES 2024 kicked off this week and PHM was there! From predictions on the transformative nature of AI to discussions on the changing role of content, CES brought many new products, technologies and insights to the fore—all with implications for the future of health media.

12/04/2023

85% of people will get an HPV infection in their lifetime.

Despite this prevalence, traditional HPV campaigns have targeted parents urging them to vaccinate their children, leaving out a critical demographic—young sexually-active adults. HPV doesn’t discriminate. In fact, it can affect everybody.

To address this, Publicis Health Media and Digitas Health, as part of PHM’s for Good Initiative, teamed up with F**k Cancer on HPV F*cks Everybody, a provocative pro-bono multi-platform awareness campaign. This campaign seeks to educate adults aged 18-26 on the importance of HPV vaccination as a tool to take charge of their future. Through generous donations from media partners and creative teams, you may see HPV F*cks Everybody while swiping on a dating app, listening to your favorite podcast or shopping at your local mall.

Read more on this groundbreaking campaign and stay tuned for more:

Publicis Health Media (PHM) and Digitas Health teamed up with F*ck Cancer, a non-profit advocacy group dedicated to the prevention of cancer, on a multi-platform awareness campaign to educate young people on the importance of human papillomavirus (HPV) vaccination.

10/30/2023

The media marketplace’s shifting dynamics have reached tectonic proportion – between this year’s union strikes and evolving privacy regulations (not to mention the seismic changes ahead due to AI), 2023’s impacts are sure to affect the industry in the year to come. How can health marketers navigate this changing world?

PHM President Andrea Palmer has identified five trends that will disrupt health marketing in the year ahead. Read Andrea’s annual Disruptors article in Fierce Pharma:

The media marketplace’s shifting dynamics have reached tectonic proportion with reshuffles at emergent platforms and effects of union strikes shaking up media’s Grand Dame – Hollywood. | Publicis Health Media President Andrea Palmer discusses the trends set to impact the media marketplace in 2...

06/12/2023

We’re honored to have been named to Medical Marketing Media - MM+M’s , representing the top 100 agencies in health marketing. Thank you to our people for their commitment to driving innovative and growth for our clients.

Read more about our growth in 2022 and how we are continually reimagining the health experience for media here: https://bit.ly/461GrxI

05/16/2023

Congratulations to PHM President Andrea Palmer for being named to PM360 Magazine's ELITE 100! Andrea is a singular leader whose vision and creativity has forged PHM’s culture of innovation.

Read more about PHM’s industry leadership in Andrea’s tenure, here: https://bit.ly/3ObcOmP

04/07/2023

The is back! The industry’s only Upfront for health is coming back to New York City on April 26 & 27.

Designed to explore the latest healthcare innovations and marketing opportunities, the PHM HealthFront addresses the unique industry needs of healthcare organizations, advances industry solutions and drives innovation.

Learn more about this industry-leading event!

https://bit.ly/4305S0X

02/13/2023

This year, we celebrate the 10th anniversary of PHM, and a decade of industry-defining transformation and innovation.

PHM President Andrea Palmer reflects on the seismic marketplace changes with Beth Snyder Bulik of Endpoints News, including the explosion of social media, the increased sophistication of digital, and the new players entering the field.

Ten years ago, pharma advertising media went something like this: TV, traditional media and maybe some pages. Fast forward to today, and while TV and traditional print and radio are still media campaign components, social media and digital advertising have skyrocketed. Andrea Palmer, presid...

01/17/2023

came back in a big way! PHM leaders headed to Vegas to scope out the newest in health technology.

We uncovered top trends, including the investments in telehealth, the power of tech to reduce healthcare disparity and the latest on women’s health technology.

Check out this year’s Trends and Insights report here:

PHM attended CES 2023 live! We have the highlights from the event, including advancements in telehealth, the power of tech to reduce healthcare disparity and the latest on women’s health tech.

01/03/2023

Last year brought many changes to the health marketing industry, from tech company shake-ups to changing consumer search behavior. How will these changes affect the industry moving forward?

PHM President Andrea Palmer has identified five trends—and one to watch—that will disrupt health marketing in the year ahead. Read Andrea’s annual Disruptors article in MediaPost: https://bit.ly/3jAPqSv

08/19/2022

It's another Pharma First!

PHM is a Meta Certified Company —and we are the first health agency to do it. This means that we have been recognized by Meta as having proven digital expertise through verified certifications, which can lead to more efficient campaigns for our clients.

Congratulations to PHM's Paid Social team! Our team of experienced paid social practitioners are looking forward to continuing to drive results and connect patients with health and wellness solutions using Meta’s products and services.

08/10/2022

As healthcare marketers, we are well-versed in navigating changing terrain.

When Meta announced that they were deprecating detailed targeting on their platforms, we teamed up with our partners at Meta to test the best viable targeting alternatives. The results were surprising, yet exciting, and definitely a first for healthcare marketers.

Read more in our exclusive with Adweek featuring Patty Ryan, GVP, Paid Social at PHM to learn about the power of lookalike audiences.

A new white paper finds lookalike audiences outperform legacy targeting that the platform deprecated due to privacy concerns.

02/28/2022

Last year, PHM started a $10K endowment fund at Delaware State University, a Historically Black University in proximity to the Philly office. This year, we are adding to our list of endowment recipients, with the ultimate goal of creating a network of HCBUs in proximity to PHM office locations that receive endowments to support Black college students in media-related majors.

Our next $10K recipient is Morgan State University in Maryland, which is under two hours from Philly and three hours from New York City. We are thrilled to be able to empower Black students in their education and further work to uplift diverse voices in the media and healthcare industries.

Learn more about this commitment and the newly formed PHM-HBCU Endowment Network at PHM Perspectives.

https://bit.ly/3pphDM5

As part of PHM's D&I efforts, we are announcing the PHM-HBCU Network with our second $10K endowment to Morgan State University in Maryland.

02/01/2022

On February 1, we observe Lunar New Year. Celebrated by many around the world, Lunar New Year marks the first new moon of the lunisolar calendar. This year we honor the Year of the Tiger, symbolizing bravery and strength.

For those who are celebrating here at PHM, we wish you a happy and prosperous New Year!

02/01/2022

February is Black History Month, a time to celebrate and reflect on the remarkable achievements that Black Americans have made throughout history. In addition to reflecting on history, this is a time to recognize the continued advancements being made by Black Americans and the ongoing impact of the culture on our society.

In celebration of this year's theme, "Black Health and Wellness," we will be amplifying the inequities that exist in healthcare and health media, and discussing how we can do our part to bridge those gaps.

Stay tuned for thoughts and POVs from our team as we dive deep into this theme all month long!

01/24/2022

We are honored to have been named as one of Ad Age's Best Places to Work for 2022, along with our sister agencies, Heartbeat, Digitas Health and Razorfish Health!

This is the fifth time that we have been recognized, and it's a real tribute to our amazing employees. We are definitely feeling the !

Learn more about this recognition here:
https://bit.ly/3fQsFVJ

Read about how PHM was included as one of a select group of agencies in Advertising Age's 2022 Best Places To Work list.

01/19/2022

As we enter the third year of the pandemic, health tech was top of mind at . Health took center stage and we attended this year's hybrid event eager to learn more.

We uncovered top trends and insights — including how tech is transforming the patient experience at home, how innovations in gaming and space travel can be applied to health and the implications that these new technologies have on data privacy.

Check out our key takeaways from in the full whitepaper here:
https://bit.ly/33Bkz0t

Explore the Publicis Health Media team’s takeaways from CES 2022. Find the top health tech products and trends.

12/23/2021

Wishing you all Happy Holidays from our PHM family!

Our offices will be closed from December 24 to January 3, so our people can celebrate and ring in the New Year. We'll see you in 2022!

12/14/2021

Where will Maurice and Arthur travel next? Check out how they are “working their world” next year!

12/13/2021

Tune in tomorrow for the big reveal!

10/05/2021

During the pandemic, pharmacists have become more involved with patient counseling, immunizations and testing — and that has changed how medical marketing agencies reach pharmacists, according to PHM’s Vaishali Mokashi, SVP, Strategy and Planning.

“We wanted to capture healthcare professionals during their blue-jean moments, especially pharmacists and pharmacy assistants who tend to skew younger,” Mokashi says. “We are seeing receptivity shift toward digital. What clients were trying to do for 10 years, COVID did in 10 days.”

Read more here: https://mmm-online.tradepub.com/free/w_phre02/prgm.cgi?a=1

Free eBook to How New Team Leaders and Players are Helping to Shape Patient Education Phressia Sciences | VMS BioMarketing

09/15/2021

Hispanic Heritage Month, which runs from September 15 to October 15, is an annual celebration of the rich history and culture of those with Hispanic heritage.

At PHM, we appreciate and honor our Hispanic employees and friends and their contributions to our society and our work. We look forward to celebrating all month long!

08/19/2021

’s CMO Alison McConnell speaks on the role brands play in raising awareness and shining a light on today’s most urgent issues.

“In a world where brands can no longer secure a future based on transactional relationships alone, they must build trust with consumers based on shared values and transparency. Corporate social responsibility is nothing new, but the level of depth and authenticity that today’s consumers and employees are demanding from brands requires a level of commitment and honesty that goes far beyond what was required in the past.”

Read her POV on and brand activism in NowThis:

Though activism requires bravery, it is good for you, the consumer, good for employees and ultimately, good for business.

08/13/2021

PHM is closed today, Friday August 13 so our teams can relax.

Whatever it is - a day at the beach, a long walk through the park or the beginnings of a weekend getaway, this day is for you!

What do you have in store for this Summer Friday? Let us know down below 👇

07/30/2021

Last month, Google announced a delay in the ban of third-party cookies. Ray Rosti, Chief Digital Officer of , explores the eventual ban and how Google’s recent decision affects the pharma industry in Fierce Pharma.

“For once, pharma is ahead of the game,” notes Ray. “But I don’t want to say it’s not going to impact us; it’s certainly going to.” https://bit.ly/2WmCGmS

With Google’s cookie ban pushed back again, pharma marketers can breathe a sigh of relief, right? Not just yet, says Publicis Health Media’s chief digital officer. The good news for pharma is that the recent decision to delay Google Chrome's cookie kibosh translates into more time to prepare, Ra...

07/19/2021

“By taking advantage of new opportunities, can move from being a leader in linear TV spend to being a leader in video strategy, driving game-changing media innovations and reaching consumers with important health information on the platforms of today.”

Andrea Palmer, PHM President, discusses new and exciting innovations can utilize to effectively connect with audiences.

Traditionally, linear TV has been an effective place for pharma to reach consumers, but this changing marketplace, matched with evolving consumer behaviors, requires continuous innovation.

07/16/2021

PHM is closed today, Friday July 16th so our teams can enjoy the summer day however they feel.

Whether that means an early morning bike ride through the Wissahickon, a day-trip to the Rockaways, or a last-minute drive up to Michigan, whatever it is, we are here for it.

Let us know how you're spending this Summer Friday 👇

07/12/2021

Early career talent makes up 20-30% of our workforce. In the era of working remotely, how did we pivot and adapt to successfully connect with industry newcomers?

Chief Talent Officer Jeannette Trout discusses engaging early career talent in the era of Zoom as a panelist on Campus Philly's Corporate Advisory Council: “One word to describe 2020? A fire hose… of non-stop, constant change."

Read the recap here: https://bit.ly/3wwfuz8

Each quarter, Campus Philly’s Corporate Advisory Council, composed of business leaders, gathers together to advise Campus Philly’s work to attract and retain talent, forge increased connections among higher education and […]

06/28/2021

Shout out to PHM's Patty Ryan and Kaiti Vanarsdale, who will be joined by Jonah Martinson from Digitas Health to share how to foster more agile and innovative collaboration between agencies and clients for paid social campaigns at .

Patty, Kaiti and Jonah will take the virtual stage to share their expertise on Day 2 of Social Media Day Philadelphiaphia this Thursday, July 1.

Two days, 50+ speakers from the most active brands on social. Want to attend? Click here for details on how to sign up: https://bit.ly/2OVOclq

Social Media Day Philadelphia is the largest gathering of digital communications professionals in the Mid-Atlantic.