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Publicis Health Media

Publicis Health Media We continually reimagine media for health and wellness PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day.

Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, t

Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys. At PHM, we sit squarely at the intersection of Publicis Health, the largest Healthcare Communications network in the world, and Publicis Media, the number one buyer of media in the US. This gives us access to talent, t

Operating as usual

As healthcare marketers, we are well-versed in navigating changing terrain. When Meta announced that they were deprecati...
08/10/2022
Publicis Health Media and Meta Find Legacy Interest-based Targeting Less Effective in Healthcare

As healthcare marketers, we are well-versed in navigating changing terrain.

When Meta announced that they were deprecating detailed targeting on their platforms, we teamed up with our partners at Meta to test the best viable targeting alternatives. The results were surprising, yet exciting, and definitely a first for healthcare marketers.

Read more in our exclusive with Adweek featuring Patty Ryan, GVP, Paid Social at PHM to learn about the power of lookalike audiences.

A new white paper finds lookalike audiences outperform legacy targeting that the platform deprecated due to privacy concerns.

Last year, PHM started a $10K endowment fund at Delaware State University, a Historically Black University in proximity ...
02/28/2022
PHM-HBCU Endowment Network | PHM Perspectives

Last year, PHM started a $10K endowment fund at Delaware State University, a Historically Black University in proximity to the Philly office. This year, we are adding to our list of endowment recipients, with the ultimate goal of creating a network of HCBUs in proximity to PHM office locations that receive endowments to support Black college students in media-related majors.

Our next $10K recipient is Morgan State University in Maryland, which is under two hours from Philly and three hours from New York City. We are thrilled to be able to empower Black students in their education and further work to uplift diverse voices in the media and healthcare industries.

Learn more about this commitment and the newly formed PHM-HBCU Endowment Network at PHM Perspectives.

https://bit.ly/3pphDM5

As part of PHM's D&I efforts, we are announcing the PHM-HBCU Network with our second $10K endowment to Morgan State University in Maryland.

On February 1, we observe Lunar New Year. Celebrated by many around the world, Lunar New Year marks the first new moon o...
02/01/2022

On February 1, we observe Lunar New Year. Celebrated by many around the world, Lunar New Year marks the first new moon of the lunisolar calendar. This year we honor the Year of the Tiger, symbolizing bravery and strength.

For those who are celebrating here at PHM, we wish you a happy and prosperous New Year!

#LunarNewYear #YearoftheTiger

February is Black History Month, a time to celebrate and reflect on the remarkable achievements that Black Americans hav...
02/01/2022

February is Black History Month, a time to celebrate and reflect on the remarkable achievements that Black Americans have made throughout history. In addition to reflecting on history, this is a time to recognize the continued advancements being made by Black Americans and the ongoing impact of the culture on our society.

In celebration of this year's theme, "Black Health and Wellness," we will be amplifying the inequities that exist in healthcare and health media, and discussing how we can do our part to bridge those gaps.

Stay tuned for thoughts and POVs from our team as we dive deep into this theme all month long!

#BlackHistoryMonth

We are honored to have been named as one of Ad Age's Best Places to Work for 2022, along with our sister agencies, Heart...
01/24/2022
Ad Age Ranks PHM as a Best Place to Work 2022 | Publicis Health Media

We are honored to have been named as one of Ad Age's Best Places to Work for 2022, along with our sister agencies, Heartbeat, Digitas Health and Razorfish Health!

This is the fifth time that we have been recognized, and it's a real tribute to our amazing employees. We are definitely feeling the #PHMLove!

Learn more about this recognition here:
https://bit.ly/3fQsFVJ

Read about how PHM was included as one of a select group of agencies in Advertising Age's 2022 Best Places To Work list.

As we enter the third year of the pandemic, health tech was top of mind at #CES2022. Health took center stage and we att...
01/19/2022
Health Tech Trends & Insights from CES 2022 | PHM Perspectives

As we enter the third year of the pandemic, health tech was top of mind at #CES2022. Health took center stage and we attended this year's hybrid event eager to learn more.

We uncovered top trends and insights — including how tech is transforming the patient experience at home, how innovations in gaming and space travel can be applied to health and the implications that these new technologies have on data privacy.

Check out our key takeaways from #CES2022 in the full whitepaper here:
https://bit.ly/33Bkz0t

Explore the Publicis Health Media team’s takeaways from CES 2022. Find the top health tech products and trends.

Wishing you all Happy Holidays from our PHM family! Our offices will be closed from December 24 to January 3, so our peo...
12/23/2021

Wishing you all Happy Holidays from our PHM family!

Our offices will be closed from December 24 to January 3, so our people can celebrate and ring in the New Year. We'll see you in 2022!

12/14/2021
The Publicis Annual Wishes 2022

Where will Maurice and Arthur travel next? Check out how they are “working their world” next year! #PublicisWishes #PHMLove

12/13/2021

Tune in tomorrow for the big reveal! #PublicisWishes

During the pandemic, pharmacists have become more involved with patient counseling, immunizations and testing — and that...
10/05/2021
How New Team Leaders and Players are Helping to Shape Patient Education, Free Phreesia & VMS eBook

During the pandemic, pharmacists have become more involved with patient counseling, immunizations and testing — and that has changed how medical marketing agencies reach pharmacists, according to PHM’s Vaishali Mokashi, SVP, Strategy and Planning.

“We wanted to capture healthcare professionals during their blue-jean moments, especially pharmacists and pharmacy assistants who tend to skew younger,” Mokashi says. “We are seeing receptivity shift toward digital. What clients were trying to do for 10 years, COVID did in 10 days.”

Read more here: https://mmm-online.tradepub.com/free/w_phre02/prgm.cgi?a=1

Free eBook to How New Team Leaders and Players are Helping to Shape Patient Education Phressia Sciences | VMS BioMarketing

Hispanic Heritage Month, which runs from September 15 to October 15, is an annual celebration of the rich history and cu...
09/15/2021

Hispanic Heritage Month, which runs from September 15 to October 15, is an annual celebration of the rich history and culture of those with Hispanic heritage.

At PHM, we appreciate and honor our Hispanic employees and friends and their contributions to our society and our work. We look forward to celebrating all month long!

#HispanicHeritageMonth

#PHM’s CMO Alison McConnell speaks on the role brands play in raising awareness and shining a light on today’s most urge...
08/19/2021
Op-ed: Why Activism is No Longer a Dirty Word for Brands

#PHM’s CMO Alison McConnell speaks on the role brands play in raising awareness and shining a light on today’s most urgent issues.

“In a world where brands can no longer secure a future based on transactional relationships alone, they must build trust with consumers based on shared values and transparency. Corporate social responsibility is nothing new, but the level of depth and authenticity that today’s consumers and employees are demanding from brands requires a level of commitment and honesty that goes far beyond what was required in the past.”

Read her POV on #CorporateSocialResponsibility and brand activism in NowThis:

Though activism requires bravery, it is good for you, the consumer, good for employees and ultimately, good for business.

PHM is closed today, Friday August 13 so our teams can relax. Whatever it is - a day at the beach, a long walk through t...
08/13/2021

PHM is closed today, Friday August 13 so our teams can relax.

Whatever it is - a day at the beach, a long walk through the park or the beginnings of a weekend getaway, this day is for you!

What do you have in store for this Summer Friday? Let us know down below 👇

Last month, Google announced a delay in the ban of third-party cookies. Ray Rosti, Chief Digital Officer of #PHM, explor...
07/30/2021
Google’s cookie ban delay prompts sighs of relief, but pharma advertisers shouldn’t get complacent: digital media exec

Last month, Google announced a delay in the ban of third-party cookies. Ray Rosti, Chief Digital Officer of #PHM, explores the eventual ban and how Google’s recent decision affects the pharma industry in Fierce Pharma.

“For once, pharma is ahead of the game,” notes Ray. “But I don’t want to say it’s not going to impact us; it’s certainly going to.” https://bit.ly/2WmCGmS

#thirdpartycookies #digitalmedia

With Google’s cookie ban pushed back again, pharma marketers can breathe a sigh of relief, right? Not just yet, says Publicis Health Media’s chief digital officer. The good news for pharma is that the recent decision to delay Google Chrome's cookie kibosh translates into more time to prepare, Ra...

“By taking advantage of new opportunities, #Pharma can move from being a leader in linear TV spend to being a leader in ...
07/19/2021
Council Post: How Pharmaceutical Advertisers Can Win Beyond Linear TV Ads

“By taking advantage of new opportunities, #Pharma can move from being a leader in linear TV spend to being a leader in video strategy, driving game-changing media innovations and reaching consumers with important health information on the platforms of today.”

Andrea Palmer, PHM President, discusses new and exciting innovations #healthcare can utilize to effectively connect with audiences.

#ForbesContributor

Traditionally, linear TV has been an effective place for pharma to reach consumers, but this changing marketplace, matched with evolving consumer behaviors, requires continuous innovation.

PHM is closed today, Friday July 16th so our teams can enjoy the summer day however they feel.Whether that means an earl...
07/16/2021

PHM is closed today, Friday July 16th so our teams can enjoy the summer day however they feel.

Whether that means an early morning bike ride through the Wissahickon, a day-trip to the Rockaways, or a last-minute drive up to Michigan, whatever it is, we are here for it.

Let us know how you're spending this Summer Friday 👇

Early career talent makes up 20-30% of our workforce. In the era of working remotely, how did we pivot and adapt to succ...
07/12/2021
Engaging Early Career Talent: A Return to Normal? Not Entirely, and that’s Good News. | Campus Philly

Early career talent makes up 20-30% of our workforce. In the era of working remotely, how did we pivot and adapt to successfully connect with industry newcomers?

Chief Talent Officer Jeannette Trout discusses engaging early career talent in the era of Zoom as a panelist on Campus Philly's Corporate Advisory Council: “One word to describe 2020? A fire hose… of non-stop, constant change."

Read the recap here: https://bit.ly/3wwfuz8

Each quarter, Campus Philly’s Corporate Advisory Council, composed of business leaders, gathers together to advise Campus Philly’s work to attract and retain talent, forge increased connections among higher education and […]

Shout out to PHM's Patty Ryan and Kaiti Vanarsdale, who will be joined by Jonah Martinson from Digitas Health to share h...
06/28/2021
Social Media Day Philadelphia 2021

Shout out to PHM's Patty Ryan and Kaiti Vanarsdale, who will be joined by Jonah Martinson from Digitas Health to share how to foster more agile and innovative collaboration between agencies and clients for paid social campaigns at #SMDayPHL.

Patty, Kaiti and Jonah will take the virtual stage to share their expertise on Day 2 of Social Media Day Philadelphiaphia this Thursday, July 1.

Two days, 50+ speakers from the most active brands on social. Want to attend? Click here for details on how to sign up: https://bit.ly/2OVOclq

Social Media Day Philadelphia is the largest gathering of digital communications professionals in the Mid-Atlantic.

06/24/2021

Every speaker has a journey to the stage with stumbling blocks and champions along the way. Speakers share stories of resilience, growth and ongoing development plus advice from mentors. In the #EqualityLounge @ #CannesLions2021, we will focus on unpacking the ‘speaking imperatives’ as presented by the Speaker Equity Assessor Tool:

-Lead with subject matter expertise, not only with credentials

-Speaking opportunities have a major impact on career path

-Curate for diversity of gender, race, age...and thought

-Use your network and out-of-the box resources to secure speakers

Join us!: https://bit.ly/3iL5JK9

Facebook, Publicis Health Media, Danielle Kayembe, The Female Quotient, Cannes Lions International Festival of Creativity

#PHMPerspective → "Nothing is more important to me than empowering others with knowledge to take better control of your ...
06/23/2021
Working at PHM While Living with Crohn's | PHM Perspectives

#PHMPerspective → "Nothing is more important to me than empowering others with knowledge to take better control of your health.

People often joke about the 'Ask your doctor about ______' lines in pharma ads, but the reality is that people do ask their doctors and the next steps tangibly improve their health and quality of life. Growing up sick cemented a sense of empathy for all people with any kind of condition. To be able to play even a small role in helping people to find solutions that can change their lives is my greatest honor."

–Marci Wolfish, Senior Analyst, Media Technology at PHM living with Crohn’s Disease

Read her story on PHM Perspectives: https://bit.ly/3gWKsKR

Read the Publicis Health Media Perspectives article written by one of our employees who shares her challenges and triumphs of living with Crohn's Disease.

From launching an incredibly meaningful partnership with The Trevor Project to introducing new tools like WellScore and ...
06/16/2021

From launching an incredibly meaningful partnership with The Trevor Project to introducing new tools like WellScore and WellScape, PHM has accomplished some pretty amazing things through this roller coaster of a year.

Read more about our agency’s accomplishments this year in Medical Marketing & Media (MM&M)’s Agency 100: https://bit.ly/3cMDLd2

#MMMAgency100

“We felt that we could come together,” said PHM CMO Alison McConnell. “PHM with its focus on media and some of its great...
05/13/2021
How the Trevor Project and PHM are reaching LGBTQ youth with social video - PR Daily

“We felt that we could come together,” said PHM CMO Alison McConnell. “PHM with its focus on media and some of its great publishing partnerships and the Trevor Project with its just incredible mission.”

PHM and The Trevor Project’s partnership—which aims to raise awareness about LGBTQ youth mental health challenges—is in full swing, and in a recent conversation with PR Daily, Alison and Josh Weaver, VP of Marketing at The Trevor Project, offered an exciting look ahead at what’s to come from the collaboration.

Read the latest on the partnership: https://bit.ly/3yh5ITE

The team recognized that LGBTQ youth, already at a disproportionate risk for mental health and suicide, were facing exacerbated challenges during COVID-19. Here’s how they are fighting back. COVID-19 and the reduced social mobility the pandemic created has been a hardship for so many. For young pe...

We are proud to celebrate the excellence and resilience of our AAPI colleagues and friends, this month and every month.#...
05/03/2021

We are proud to celebrate the excellence and resilience of our AAPI colleagues and friends, this month and every month.

#aapiheritagemonth

Embracing untraditional platforms, creating content on TikTok, partnerships with publishers, — these are some of the sol...
04/27/2021
Winning in a New Media Landscape

Embracing untraditional platforms, creating content on TikTok, partnerships with publishers, — these are some of the solutions that healthcare and pharma can utilize to effectively connect with the public, according to PHM President Andrea Palmer.

In a new PM360 article, the industry pro explores ways to bring a contemporary approach to buying in today’s evolving media landscape. Check it out: https://bit.ly/32QXz9O

COVID-19 has disrupted so much in the past year and advertising is no exception. U.S. consumer spending has taken a ...

04/26/2021

Launched in 2013 with just 50 people, we are now more than 500 strong. With the heart of a startup, we continue to embrace our entrepreneurial spirit even now, as the No.1 agency in health marketing, backed by the global power of Publicis Groupe.

🔥 Ready to join our team? We are currently hiring for the following hot jobs 🔥

Paid Social Manager, New York – https://smrtr.io/5nWH3

Manager, Investments + Partnerships, New York – https://smrtr.io/5jM9C

Manager, Business Intelligence, Philadelphia – https://smrtr.io/5pq-s

Interested? Get in touch:

– bit.ly/PHMCareers
– Email [email protected]
– Reach out to Jenna Cranston on LinkedIn

Share this post or tag a colleague in the comments who needs to see this 💬

#hiring #nowrecruiting #opentohire #opentowork

On this Earth Day, reminding you to get outside and appreciate all that this beautiful planet provides for us 🌎 💚  when ...
04/22/2021

On this Earth Day, reminding you to get outside and appreciate all that this beautiful planet provides for us 🌎 💚 when we take care of the Earth, we are taking care of ourselves too.

As the weather warms and Spring hits its stride, we asked our people to share their favorite city spots to grab some sunshine and fresh air. First up: Media Tech Sr. Analyst Ellen Dooley on Philly's best places to hike, kick back with a cocktail, and of course root root root for the home team ⚾️ 😎 ☀️

Read it on PHM Perspectives: bit.ly/3gwpP9H

PHM teams have a diversity of backgrounds and experience that help us bring unique and informed perspectives to our clie...
04/20/2021
Paid Search Supervisor

PHM teams have a diversity of backgrounds and experience that help us bring unique and informed perspectives to our clients’ business challenges.

🔥 We are currently hiring for the following hot jobs 🔥

1. Associate Media Director, Philadelphia – https://smrtr.io/5cwJk

2. Paid Search Supervisor, Philadelphia – https://smrtr.io/5qZYk

3. Programmatic Manager, Philadelphia – https://smrtr.io/5dy76

Interested? Get in touch:

– bit.ly/PHMCareers
– Email [email protected]

Share this post or tag a colleague in the comments who needs to see this 💬

#hiring #nowrecruiting #opentohire #opentowork

Company Description: PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the e...

How can we better support diverse and marginalized LGBTQ young people?Tune in to NowThis this Thursday, April 15 @ 4 PM ...
04/14/2021

How can we better support diverse and marginalized LGBTQ young people?

Tune in to NowThis this Thursday, April 15 @ 4 PM ET for a special IG Live conversation between PHM and The Trevor Project Chief Clinical Operations Officer Dr. Tia Dole.

Hunter Lacey, Senor Producer for SEEN will host this exciting collaboration with our partners at Group Nine Media.

Don’t miss it! https://www.instagram.com/nowthisnews/

Address

100 E Penn Sq
Philadelphia, PA
19107

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+12159825891

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Our Story

Three folks in a room, trying to figure out how to make the traditional media model work in healthcare. That’s where we started: trying and failing to deliver high-impact campaigns with ineffectual tools designed for other verticals and aimed at boosting peripheral KPIs. We founded PHM to deliver the only thing that matters in healthcare: outcomes. We’ve spent the last six years designing a media infrastructure that delivers meaningful results for healthcare brands and better experiences for their audiences. Using real, 1:1, outcomes-based approaches, we’ve driven transformation across the healthcare landscape. With a passion for health and wellness, a collection of industry-first partnerships, and a group of committed people, PHM has led one of the most exciting marketing revolutions in recent memory.

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"Perhaps one of the most important lessons to come out of this whole thing is the idea that bad information could be more damaging and can travel faster than the virus itself. That is something that we need to be really mindful of. You have to make sure there is plenty of good information out there, good knowledge that’s well presented [from sources] that people actually want to go to," explained Dr. Sanjay Gupta a neurosurgeon and CNN's chief medical correspondent, in a fireside chat with the president of Publicis Health Media, Andrea Palmer, at the PHM HealthFront event in New York City. Read more of the interview here.
Wow—what a fantastic time at this week's #PHMHealthfront! Thanks to our friends at Publicis Health Media for a fantastic event that brought some of the brightest minds in the industry together to talk the boundless power of health and wellness. #FridayVibes #TeamPatientPoint
I look forward to speaking at the #PHMHealthFront next week for Publicis Health Media .
🔑 takeaways from our recent chat with CMO Publicis Health Media Alison McConnell. Listen in full: https://c-suitenetwork.com/radio/episodelist/?show=18445&megID=02d6478a-6652-11eb-a294-eb965586c260&episodeID=bce99760-72fb-11ec-8b7a-c7541f86c519&key=0
Health advertisers are already earning huge wins in the audio space. It’s time for all marketers to join us. Read more: https://hubs.li/Q013JDDm0 Post written by Andrea Palmer of Publicis Health Media, Forbes Councils Member.
Sharing content that consumers find valuable to draw them into your sales funnel is a long game where unspoken rules and “goal posts” tend to shift from year to year. Read more at https://hubs.li/Q012Ry_V0 from Vix Reitano of Agency 6B, Tellef Lundevall of Accelerated Digital Media, Brandon Amoroso of electrIQ marketing, Charlie Grinnell of RightMetric, Annette Sally of Blue Sky Agency, Megan Devine of d.trio marketing group, Jon James of Ignited Results, Bernard May of National Positions, Stacy Jones of Hollywood Branded, Solomon Thimothy of OneIMS, Melanie Marten of The Coup, Christopher Carr of Farotech, David Kley of Web Design and Company, Andrea Palmer of Publicis Health Media, Mary Ann O'Brien of OBI Creative and Donna Robinson of Collective Measures
Today, Twitter, Publicis Health Media, and Medscape announced a new offering called “Conference Conversations.” This video series #OnlyOnTwitter features content from Medscape on medical conferences, and allow PHM clients to advertise against that content:
Looking for a motivational speaker for your business or team building event? Chic has an amzingly inspirational story to share and is available to share his story through a life changing speaking engagement. Chic has conveyed his story to a wide range of audiences over the years. He has delivered motivational speeches at small, medium sized and large places of business. His life experiences are a perfect motivational tool for any academic setting; and he can cater his talk for students as young as elementary school or as seasoned as adult learners. Chic has been the keynote speaker at medical conferences, disability awareness events, sports' camps & banquets, academic events, and various other settings. Chic can speak briefly or at length on his athletic achievements, his life path before his spinal cord injury and the immediate aftermath. He will confer the emotional and arduous times spent at Thomas Jefferson University Hospital and Magee Rehabilitation Center. Likewise, he will discuss the challenges of acclimating to life after his injury; including matriculating to Saint Joseph's University and reentering the collegiate world. He will discuss the meaningful vocation of teaching and his experiences as an educator. Chic has met an amazing array of people on his journey and will share some heartfelt stories about the family members and friends who have touched his life. He has a knack for connecting with audiences; and will convey his unique perspective on life through a whimsical and sometimes comical tale. Please email [email protected] or call 267-496-8118 for more details
Join the Data Science & Analytics Society (DSAS) and Zicklin Women In Business (@ZicklinWib) for an open discussion with working professionals in the #analytics industry, who are also Baruch College Alumni! These alums will be there: - Brandy Li, Product, Data Engineering at Publicis Health Media - Amulya Singh, Product Solutions Specialist at Moody's Analytics - Vicky Yeh, Data Analyst at Mindshare (Taiwan) 📋Fri, 11/19, 4:30 - 5:30 pm 🔗http://ow.ly/1hyn50GO7vy #dataanalytics #womeninanalytics #datascience #zicklinschoolofbusiness #femaleleaders #baruchcollege #mbaclub #zicklincareers #baruchmba #mba #womeninbusiness
In this panel, we’ll explore the importance of taking action to support the trans and gender expansive community. We will look at culture’s effect on transforming the comedy industry and the role of identity for comedians, writers and viewers. Together we will hear from influential voices, learn how to be a better ally, and explore questions and propose action steps to advocate and activate. New York Comedy Festival, Citibank US, Carolines on Broadway, PFLAG Cleveland, Publicis Health Media
Jenn Renoe (she/her), Associate Media Director, Publicis Health Media is a leading LGBTQ+ voice. Her SXSW session, Raising Change: Transgender in America, will offer a safe space to those wanting to learn more about how to engage with the transgender community and unpack why we need to fight for more than pronouns and bathrooms. Vote for her session on #PanelPicker by August 26! https://panelpicker.sxsw.com/vote/117564
Great points made by Publicis Health Media President Andrea Palmer in Forbes: As the TV landscape continues to evolve, pharmaceutical advertisers should be taking a holistic approach to their video spending to reach consumers within both #CTV and linear TV environments. Read the full article: https://bit.ly/36Rx0U0
Traditionally, linear TV has been an effective place for pharma to reach consumers, but this changing marketplace, matched with evolving consumer behaviors, requires continuous innovation. Read more: https://hubs.li/H0SrHtg0 Post written by Andrea Palmer of Publicis Health Media, Forbes Councils Member.
What sets DeepIntent apart? For Publicis Health Media Chief Digital Officer Ray Rosti, our Patient Modeled Audiences is a top performer. Learn more: https://bit.ly/2QrrbrS
Join our Director of Content Strategy, Jonah Martinson, and Patty Ryan and Kaiti VanArsdale of Publicis Health Media for Social Media Day Philadelphia's "One Brief, One Team" this Thursday, July 1. The trio will share how creative and media agencies can work together to create best-in-class social campaigns while maximizing the client experience. #SMDayPHL Two days, 50+ speakers from the most active brands on social. Want to attend? Click here for details on how to sign up: https://bit.ly/2OVOclq