Crystal Aguilar Consulting and Concierge

Crystal Aguilar Consulting and Concierge Consultant | Storyteller | Digital Marketer | Creator
Marketing Manager at KGH Autism Services

Having a passion for providing children with the best environment, our main focus is to match a nanny and family with a situation that best suits them.

As a small business owner, it's easy to get caught up in the day-to-day operations and overlook the importance of a well...
12/12/2023

As a small business owner, it's easy to get caught up in the day-to-day operations and overlook the importance of a well-defined and consistent sales process. But, let me tell you, having a solid sales process in place is crucial to the success of your business.

A well-defined sales process ensures that all employees are on the same page and understand the steps involved in converting a lead into a customer. This helps to avoid confusion and ensures that each customer receives a consistent experience, which is key for building brand loyalty and trust.

A consistent sales process allows for greater efficiency and scalability. When you have a clear understanding of how your sales process works, you can easily identify areas for improvement and make adjustments as needed. This allows you to scale your business without sacrificing the quality of your sales interactions.

So, if you're a small business owner, take the time to define and implement a consistent sales process. Your customers will thank you for it, and your business will experience the benefits of increased efficiency and scalability.

Are you confused about the difference between a marketing strategy and a tactic? We've got you covered! A marketing stra...
12/04/2023

Are you confused about the difference between a marketing strategy and a tactic? We've got you covered! A marketing strategy is your big-picture plan to achieve your business goals, while a tactic is the specific action you take to execute that plan. Your strategy might involve identifying your target audience, developing your brand voice, and creating your overall marketing plan.

Your tactics, on the other hand, might include things like running social media ads, creating blog content, or hosting events. Remember, a strong strategy sets the foundation for effective tactics that will help your business grow.

Remember, the most important thing is to have a clear understanding of your business goals. Once you know what you're trying to achieve, you can build your marketing strategy and determine which tactics will be most effective in reaching your audience.

In the world of small businesses and non-profits, there's no one-size-fits-all roadmap to success. It's a winding journe...
11/28/2023

In the world of small businesses and non-profits, there's no one-size-fits-all roadmap to success. It's a winding journey filled with twists and turns, challenges and celebrations!
Embrace the detours and setbacks because they're all part of your unique story. Your determination and resilience are what set you apart.
Remember, success isn't defined solely by the destination; it's about the growth and experiences along the way. Keep forging your path, and the your community will be there to support you every step of the way!

Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you ...
11/27/2023

Success is no accident. It is hard work, perseverance, learning, studying, sacrifice, and most of all, love of what you are doing or learning to do." - Pelé
Embrace the journey! Success isn't a stroke of luck; it's a masterpiece crafted with dedication, a hunger for knowledge, sacrifice, and a genuine passion. What are you working hard and persevering for today? Share your journey!

A strong brand stands out in the crowd. Start by identifying what makes your business unique and why your customers shou...
11/26/2023

A strong brand stands out in the crowd. Start by identifying what makes your business unique and why your customers should choose you. It could be exceptional quality, unbeatable prices, or a one-of-a-kind experience. Highlight this uniqueness in all your marketing materials to attract and retain loyal customers.

Happy Thanksgiving friends!
11/23/2023

Happy Thanksgiving friends!

I recently read a book called Always Say Hi: The Introverts Guide to Overcoming Rejection by John Antonio, and I can't r...
11/16/2023

I recently read a book called Always Say Hi: The Introverts Guide to Overcoming Rejection by John Antonio, and I can't recommend it enough!

As a Marketing and Outreach Manager, as well as all my work in non-profits building connections is a key part of everything I do and this book offered a refreshing perspective on making meaningful connections without the exhaustion of traditional networking.

Whether you're an introvert, extrovert with a social cup like me, or just tired of the typical social scene, this book introduces a game-changing approach to meeting amazing people in our everyday lives. From daily commutes to solo travel, Antonio shows how even the shyest among us can create connections for both love and friendship, but I actually found this relevant for career networking as well. Sometimes building that connection is as simple as saying “Hi” to someone at a networking event.

What I love most is the emphasis on the natural introvert superpower of speaking to strangers comfortably. The book provides practical strategies for making spontaneous connections, especially when pursuing activities you love. It's not just about romance or friendship—it's about the vital human connection we all need.

Let's break free from the limitations of social burnout and embrace a lifestyle of creating connections anywhere, anytime. Because, as studies suggest, the health equivalent of social isolation is like smoking 15 ci******es a day. I'm grateful for this book's contribution to my life and career.

🙌 Huge thanks to John Antonio for this awesome read! If you're looking to enhance your social experiences and career success, give it a read Trust me, you won't be disappointed.

Small businesses face unique marketing challenges due to limited resources or lack of experience. To compete with larger...
11/16/2023

Small businesses face unique marketing challenges due to limited resources or lack of experience. To compete with larger businesses, it's essential to focus on these marketing essentials:

By defining your target audience, you can ensure that your marketing efforts are reaching the right people. This will help you to tailor your messaging and create campaigns that resonate with your target market.

Developing a strong brand identity is also crucial, as it helps to differentiate your business from competitors and build brand recognition.

Leveraging social media can be a cost-effective way to reach new customers and engage with your existing audience. Creating valuable content, such as blog posts or videos, can help to establish your business as an industry expert and attract potential customers.

Finally, measuring your results is essential to understanding which marketing tactics are working and which ones need to be adjusted. By following these marketing essentials, small businesses can compete with larger businesses and achieve their marketing goals.

Today, we celebrate World Kindness Day! 🌍💙 Let's spread love, support, and positivity, not just today but every day. Kin...
11/13/2023

Today, we celebrate World Kindness Day! 🌍💙 Let's spread love, support, and positivity, not just today but every day. Kindness is a language that transcends all barriers. Share a little kindness wherever you go.

As a business owner, customer feedback is essential in improving your products or services and keeping your customers ha...
11/11/2023

As a business owner, customer feedback is essential in improving your products or services and keeping your customers happy.

Here are three tips to help you get more customer reviews and feedback:

💻Make it easy for customers to leave feedback. Provide multiple platforms for customers to leave reviews, such as your website, social media pages, and review sites like Yelp or TripAdvisor. Be sure to respond to all reviews, whether positive or negative, to show that you value customer feedback.

🎉Incentivize customers to leave reviews. Offer discounts, freebies, or other incentives to customers who leave reviews or complete surveys. Be transparent about the incentives, and make sure they align with your brand values.

⏰Follow up with customers after their purchase. Send a follow-up email or message asking for feedback on their experience. Be specific about what you want feedback on, and make it clear that their opinions matter to you.'

By following these tips, you can increase the amount of customer feedback you receive and use it to improve your business.

11/11/2023

Today, we stand in gratitude and respect for the brave men and women who have served our nation. 🙏🎗️

On Veterans Day, we recognize your unwavering dedication, sacrifice, and commitment to preserving our freedom. Your courage inspires us all. 🌟

Let us take a moment to honor and remember our veterans, for they are the true heroes among us. Thank you for your service. 🇺🇸❤️

Check out my latest blog post about the importance of grassroots marketing for non-profits and small businesses. Are you...
11/05/2023

Check out my latest blog post about the importance of grassroots marketing for non-profits and small businesses. Are you currently using grassroots marketing as a part of your strategy? If not,let's chat about ways you can!

Read the blog here: https://tinyurl.com/crystalaguilargrassroots

Address

Philadelphia, PA

Opening Hours

Monday 9am - 8pm
Tuesday 9am - 8pm
Wednesday 9am - 8pm
Thursday 9am - 8pm
Friday 9am - 3pm
Saturday 9am - 12pm

Telephone

+12676420668

Website

https://linktr.ee/crystalaguilarconsulting

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Our Story

Nanny Nation was founded on the idea that there is a match for every nanny and family. We like to take time to learn things about both the family and nannies we work with, so we are able to find them the long lasting match they are looking for. We see the value in both the nannies and families we work with, and we are here to advocate for you.