04/16/2026
When disaster strikes, the pressure to act is immediate… but how do you know when—and how—to ask?
From global crises to localized emergencies, urgent appeals can mobilize generosity at incredible speed. But they also carry real responsibility. Missteps can erode trust, confuse donors, and create long-term challenges that outlast the crisis itself.
On Thursday’s Global Edition of The Nonprofit Show, Julia C. Patrick and Matthew Murray take on the complex decisions behind crisis fundraising. What defines a true emergency? When is it appropriate to launch an appeal? And how can organizations respond with both urgency and integrity?
This is a conversation about more than raising money—it’s about protecting credibility while navigating some of the most sensitive moments nonprofits face.
If your organization ever finds itself asking, “Should we respond to this?”—this episode will help you answer with confidence.
Stream it: https://streamyard.com/watch/SSZEtHD8q9aS 12:30pm ET 11:30am CT 10:30am MT 9:30am PT https://bit.ly/Subscribe_to_our_Channel