Orthotown

Orthotown Real Orthodontics for Real Orthodontists. We are an Orthodontic Magazine and Online Community.

09/02/2026

Episode #1733 : Dentistry Uncensored with Howard Farran, Howard sits down with Anthony "Tony" Gedge โ€” a genuine dental maverick whose path ran from nightclubs to needles to benchmarking the entire industry.

Over 24 years, Tony founded the Pain-Free Dentistry Institute, co-founded Dental Mavericks (which has helped 180,000+ children), toured John Lennon's tooth and Elvis Presley's crown to raise mouth cancer awareness, and now leads Dental Group Signal, measuring the public trust signals behind dental group growth.

๐ŸŽง A wild, thought-provoking conversation about fear, trust, and why dentistry should measure trust as seriously as it measures EBITDA.

Time is running out to vote in the 2026 Townie Choice Awards! ๐Ÿ†Have you completed your ballot yet? Make your voice heard...
09/01/2026

Time is running out to vote in the 2026 Townie Choice Awards! ๐Ÿ†

Have you completed your ballot yet? Make your voice heard and help recognize the products and services orthodontists rely on most.

Plus, complete your ballot and youโ€™ll be entered for a chance to win $1,000 and be featured in Orthotown magazine!

Voting is quick, easy and mobile-friendly.

Voting ends Sept. 7!

Retail is being rewritten, and orthodontics can learn from it without turning healthcare into merchandising.The biggest ...
09/01/2026

Retail is being rewritten, and orthodontics can learn from it without turning healthcare into merchandising.

The biggest lesson from Costco, TJ Maxx, and other successful retailers is not how to sell more. It is how to reduce friction, simplify choices, respect peopleโ€™s time, and build long-term relationships.

That applies directly to orthodontics.

Patients and parents experience the entire practice as one system, from Google reviews and the website to the consultation, financing, treatment, repeated visits, debond, and retention.

Every step either builds trust or spends it.

The best practices make things easy to understand.

The future of orthodontics will belong to practices that combine clinical excellence, technology, efficiency, convenience, and human relationships without confusing healthcare with retail.

Is your orthodontic practice designed around the patient, or is the patientโ€™s treatment being designed around the practice?

Bad Breath in the Orthodontic Office: How to Diagnose and Treat Halitosis Without Blaming the BracesWhen bad breath appe...
09/01/2026

Bad Breath in the Orthodontic Office: How to Diagnose and Treat Halitosis Without Blaming the Braces

When bad breath appears during orthodontic treatment, patients often blame the braces, aligners, or retainers. Sometimes appliances contribute, but they are rarely the whole story.

The evidence is remarkably consistent. Roughly 80% to 90% of persistent halitosis originates inside the mouth. The leading causes are tongue coating, gingival and periodontal inflammation, plaque retention, food traps, oral infection, removable appliances, and reduced salivary flow.

Orthodontic treatment can amplify these conditions. Brackets, bands, wires, elastics, attachments, aligners, and retainers create new plaque-retentive surfaces. Mouth breathing and xerostomia can further reduce natural salivary cleansing.

The first step is to confirm that genuine malodor exists. Organoleptic assessment remains the clinical standard. A Halimeter can provide an objective VSC measurement and help track treatment response, but it should not become the diagnosis.

Then look beyond the hardware. Examine the posterior tongue, gingiva around brackets and bands, interproximal areas, appliance hygiene, food traps, caries, oral dryness, and mouth breathing.

Treatment should follow the source. Improve mechanical plaque control, clean the tongue, manage gingival inflammation, correct food-retentive areas, address xerostomia, and make appliance hygiene part of the treatment plan. Therapeutic mouthrinses can help, but they are adjuncts, not substitutes for controlling biofilm.

Tonsil stones, reflux, H. pylori, and systemic disease can contribute, but they should not outrank the much more common oral causes. Probiotics are promising but remain adjunctive. Routine microbial testing and antibiotic rinses lack strong evidence for standard care.

There is also a practice-management lesson. When a patient says, โ€œI never had bad breath until I got braces,โ€ dismissing the concern can make the appliance, and the orthodontist, the villain. A systematic examination, explanation, treatment plan, and reassessment can turn an embarrassing complaint into an opportunity to improve hygiene, compliance, periodontal health, and trust.

The best sequence is simple: confirm the odor, examine the oral environment, treat what you find, reassess, and only then broaden the differential.

When a patient says, โ€œMy braces are giving me bad breath,โ€ are we blaming the appliance, or diagnosing what the appliance has revealed?

08/31/2026

Episode #1732 : Dentistry Uncensored with Howard Farran, Howard sits down with Philippe Salah โ€” PhD-trained scientist, co-founder of lingual orthodontics pioneer Harmony, and founder & CEO of DentalMonitoring.

From AI-powered remote monitoring to managing the patient journey end-to-end โ€” from first observation all the way through retention โ€” Philippe shares how technology is reshaping orthodontic care and what it means for practices competing in an increasingly crowded market.

๐ŸŽง A forward-looking conversation on AI, remote care, and the future of orthodontics.

08/26/2026

Episode #1731 : Dentistry Uncensored with Howard Farran, Howard sits down with Dr. Erin Sheffield โ€” board-certified oral and maxillofacial surgeon, international speaker, educator, and founder of The Doctor Is ALL In, a retreat for women doctors.

From difficult third molars, coronectomy, and bone grafting to antibiotic stewardship, trauma-informed care, and the honest realities of burnout and imposter syndrome โ€” Dr. Sheffield brings both surgical precision and rare human insight.

๐ŸŽง A candid conversation about clinical excellence, authenticity, and building space for others in rooms that weren't built for everyone.

08/24/2026

Episode #1730 : Dentistry Uncensored with Howard Farran, Howard Farran catches up with Dentaltown legend Dr. Tommy Murph โ€” 50,000+ posts and counting โ€” literally on the clinic floor in Guatemala, mid-mission, with 300 patients waiting outside.

46 dentists from 4 countries. Nearly 1,000 teeth extracted in a single day. Hands-on CE where dentists who never touched an extraction in school leave doing full bony impactions.

๐ŸŽง Charity dentistry, low overhead, straight talk, and one of the most unfiltered voices in the profession.

08/20/2026

Episode #1729 : Dentistry Uncensored with Howard Farran, Howard sits down with Dr. Peeyush Ranjan โ€” board-certified pediatric dentist in both the U.S. and Canada, and owner of Tooth Pals in Airdrie, Alberta.

From training in the U.S. and practicing in rural Washington to owning a practice in Canada, Dr. Ranjan brings a rare cross-border perspective โ€” plus a passion for technology, community giving, and making sure no child grows up fearing the dentist.

๐ŸŽง A heartfelt, insightful conversation on pediatric care, independent ownership, and the opportunity most young dentists overlook.

**Vote in the 2026 Ortho Townie Choice Awards**Voting is officially open for the 2026 Ortho Townie Choice Awards, your c...
08/20/2026

**Vote in the 2026 Ortho Townie Choice Awards**

Voting is officially open for the 2026 Ortho Townie Choice Awards, your chance to weigh in on the aligners, brackets, imaging systems, and practice management tools you rely on every day.

The new mobile-friendly ballot lets you vote in stages, across devices, so it's easier than ever to finish. Vote before September 7 for a shot at a free year of Orthotown CE ($178 value) or a $1,000 cash prize plus a magazine feature.

๐Ÿ‘‰ https://www.orthotown.com/magazine/article/10028/vote-in-the-2026-ortho-townie-choice-awards

๐Ÿ’ฌ Which category are you most excited to vote in this year?

**Why Online Reviews Don't Work as Expected**QR codes, automated texts, and blanket requests, if your review strategy st...
08/19/2026

**Why Online Reviews Don't Work as Expected**

QR codes, automated texts, and blanket requests, if your review strategy stops there, Tyson Downs says you're missing the point.

His research shows review behavior is tied to emotion, not volume. The practices that succeed pair automated requests with staff trained to spot emotionally-charged moments, when patients naturally feel grateful, and ask for feedback right then. The payoff: a steady stream of recent, credible reviews that boost both trust and search visibility.

๐Ÿ‘‰ https://www.orthotown.com/magazine/article/10020/why-online-reviews-dont-work-as-expected

๐Ÿ’ฌ What's actually worked to get more (and better) reviews at your practice?

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