The Reid Effect Production Studios

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The Reid Effect Production Studios

The Reid Effect Production Studios We bring a healthy fusion of creative talent and business savvy to create video-based media that is effective in the marketplace.

Operating as usual

09/09/2020

Another beautiful day on-set! Great interviews today with Stand-Up MRI!

08/31/2020

Studio is back in business!

#videoproduction #thereideffect #azvideoproduction #studioproduction

07/10/2020

Sales during COVID

Business owners - Are you having to find new ways to get in front of your prospective clients during the pandemic? With trade-shows and live events being cancelled, consider creating videos to highlight your products. Here is an example of what we can do in our studio to give your sales team the tools they need to promote your product. Thanks to Cubex for a great shoot!

02/18/2020

Thanks to my great team yesterday for an awesome shoot capturing new content for #fitxvideos #fitlogistix

#azproduction #producer #fitness #fitnessvideos #hdvideo #thereideffect

02/18/2020

More Lifestyle shooting for our client. A few of these products headed to @qvc

#azproduction #producer ##videoproduction #productshoot #hdvideo #thereideffect

02/18/2020

Great team up in Prescott and a beautiful/chilly day for shooting for @bestway_official

#azproduction #producer ##videoproduction #thereideffect

02/18/2020

Busy couple of weeks shooting for @bestway_official

#azproduction #producer #thereideffect #videoproduction

02/06/2020

Great location shoot today in Prescott! More to come...

10/10/2019

Great first day of shooting on the new season of products for Bestway! Dream job for talent that get to spend their day in the pool!

10/02/2019

Building new sets and platforms at the studio this week- should give us lots of new options! @ The Reid Effect Production Studios

08/07/2019

Holy Moly! What do you get when you combine a natural gift for teaching with incredible subject matter? You get the @motherofmarketing IG Master Class! I can not WAIT to share this guys- Sarah is SOOOO good!

04/04/2019

TBT to the awesome SweetLeaf shoot we did for McFadden/Gavender Agency. Did you know that the SweetLeaf video 'One Sweet Change' that we wrote and produced was the Platinum winner of a 2018 AVA Digital Award for the best Web-Based production, short-from web video, the Platinum winner of a 2018 Hermes Creative Award, and the Marcom Gold winner for 2018? Excited to be talking with the agency about some new content for SweetLeaf Stevia!

04/04/2019

The Reid Effect Production Studios

02/12/2019

Behind the scenes of another great shoot! We do recognize what a blessing it is to be doing what we love!

02/05/2019

From our last shoot:

Shooting a new product for our client. Hoping to see these videos playing by the product in Costco by this summer!

02/05/2019

Shooting a new product for our client. Hoping to see these videos playing by the product in Costco by this summer!

10/22/2018

This week is going to be amazing as we finish up the #leecentennial doc! Perfect blend of passion for work and content! #leeuniversity #videoproduction #thereideffect

01/20/2018

Getting ready for the first job with the new drone. #inspire2 #production #thereideffect

12/12/2017

One Sweet Change

We had a blast on this project, and loved the message! Sometimes a story works better than the hard-sell. Thanks SweetLeaf Stevia and McFadden/Gavender Advertising for an awesome project!

11/07/2017

ACCU & The Godfather

We always have so much fun creating commercials for Arizona Central Credit Union! This time we had some fun and got to recreate the opening scene for The Godfather in a continuation of our Common Cents series. Shout out to our fabulous DP John Joseph Bukowski and editor Matt Currie. It's easy to direct when you have a great team!

08/23/2017

Nearly done with the new set for VPQ! Can't wait to start creating training, educational, and marketing content for VidProQuo! #vidproquo #production #socialmediamarketing

08/08/2017

Nearly ready to start our Facebook Live stream for @mahlemotorsport_na with @bogisgarage
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#production #seema #thereideffect #azproduction #livevideos #motorhead #facebooklive #facebooklivestream

07/08/2017

Everything must be documented! Busy day today at NCU graduation- then off to Vegas for #cosmoprof #production

03/03/2017

So this happened today! Pretty cool list to be included on! We helped film a new doc on the work Iridium & Space X are doing. Great job @shotbyryan on the Director of Photography credit! #spacex #iridium #thereideffect

01/04/2017

12/09/2016

New cards finally came in. #openforbusiness #production #thereideffect #newstudio

We love our home city of #Phoenix! This sun-sparkling, southwestern gem, rich in cultural heritage and history is a mode...

11/11/2016

The Top 6 Reasons Why Phoenix is Fabulous - The Reid Effect

We love our home city of #Phoenix! This sun-sparkling, southwestern gem, rich in cultural heritage and history is a modern city framed by a picturesque desert. So many people #VisitPhoenix, and it's no wonder since it's one of the fastest-growing cities in the United States. We simply think Phoenix is, well – fabulous! And here’s just a few of the many reasons why...

http://www.thereideffect.com/the-top-6-reasons-why-phoenix-is-fabulous/

Being based in Phoenix, Arizona, we at The Reid Effect love our home city. This sun-sparkling, southwestern gem, rich in cultural heritage and history...

10/29/2016

First shoot in the new studio! We haven't even finished setting the place up- but it was great, and I seriously can't wait for my clients to see how amazing @leeanndearing & @mattdearing were! #Production #phoenix

10/12/2016

Our local connections often play a huge part in successful productions. Mr. Formal AZ was no exception - they went above and beyond to help make our @AZ_Central_CU commercial shoot a success- thanks Mr. Formal!!
https://www.facebook.com/Mr-Formal-AZ-115313181442/

10/09/2016

What an awesome day it was out shooting our new commercial for Arizona Central Credit Union! Can't wait to share the finished spot with you all.

The 68th Annual Emmy's are just a few weeks away and we've got the lowdown on how an Emmy is won and some often overlook...

09/02/2016

68th Annual Emmy Awards Airing Sunday, September 18th, 2016 | How The Winners Are Chosen - The Reid Effect

The 68th Annual Emmy's are just a few weeks away and we've got the lowdown on how an Emmy is won and some often overlooked categories to keep your eye on this year. Who are your picks for this year's most outstanding in the television industry?
http://www.thereideffect.com/68th-emmy-awards-airing-sunday-september-18th-2016/

We love television at The Reid Effect! Everything from witty writing to engaging commercials and inspiring cinematography gets us jazzed. In less than a month the Television Academy will come together for it’s 68th annual celebration of the past year’s best and most talented in the television indust...

We are a culture increasingly on the go, and our activities online are usually small increments between interactions. Th...

08/15/2016

THE SCIENCE OF SHORT – Telling Your Story One Bite At A Time - The Reid Effect

We are a culture increasingly on the go, and our activities online are usually small increments between interactions. This week we've got solutions to help you face and overcome this reality to make sure your story gets heard!

http://www.thereideffect.com/science-of-short-video-production-in-storytelling/

As the Creative Director for a video production firm, the most difficult conversation I have with clients as we begin to lay out a strategy has to do with..

Ever wonder why some people just see things differently--why some have the ability to approach a problem or challenge wi...

07/25/2016

THE CREATIVE MIND - More Than a One-Trick Pony - The Reid Effect

Ever wonder why some people just see things differently--why some have the ability to approach a problem or challenge with unique solutions or perspectives no one else could see? We explore the creative mind in our most recent blog post. Have a read and let us know what you think!

http://www.thereideffect.com/the-creative-mind-more-than-a-one-trick-pony/

The creative mind is built to be creative – it doesn’t matter what that creativity is applied to; music, TV commercial production, or children's poetry...

03/22/2016

Working on some exciting new projects, including a new service that will be launching soon! Stay tuned to find out more!

http://www.thereideffect.com/the-unstoppable-rise-of-video/

02/03/2016

The Unstoppable Rise of Video - The Reid Effect

http://www.thereideffect.com/the-unstoppable-rise-of-video/

THE UNSTOPPABLE RISE OF VIDEO When social media first arrived on the scene, I have to admit that I was a little afraid of what that would mean for the future of video. Without the hindsight that we have today, it looked like social media might potentially connect people in a way that would make…

Address

2331 W. Royal Palm Rd. Ste K
Phoenix, AZ
85021

General information

The Reid Effect is a production house specializing in high-end Media development. From Broadcast Commercials to Documentaries, we combine our technical expertise with a creative style known around here as The Reid Effect.

Telephone

(602) 423-4756

Website

www.thereideffect.com

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Videos

Sales during COVID

Getting ready for the first job with the new drone. #inspire2 #production #thereideffect

One Sweet Change

We had a blast on this project, and loved the message! Sometimes a story works better than the hard-sell. Thanks SweetLeaf Stevia and McFadden/Gavender Advertising for an awesome project!

ACCU & The Godfather

This was a fun new project that just got approved. Arizona Central Credit Union has been a great client to work with. They give us a lot of room to play creatively, which of course is fun! What do you think?

Missing my friend Gib Singleton today. Looking back through the years of footage we shot with Gib, there is so much of his personality on display. With Gib, you kept the cameras rolling - some of our greatest moments came in casual conversation. One day, Gib pulled out a holster with his colt .45 and told us a little story - just a tiny example of what it was like every time we were together… thanks for the great times Gib!

Hey Everyone - for the fun of it, here are just a couple of scenes from a never-released documentary I produced a few years ago. Full funding never came through, but it was a great story about an awesome fighter named Alvin Robinson. If everyone likes this, I may release a few more scenes soon!

Powerline Patrol

How do you make a boring topic interesting? Glad you asked! By using video of course! Watch this video and tell me if you can think of a way to get this information across in a more interesting manner? This sure beats a pamphlet!

Animated Sketch

With fewer than 10% out of 11,000 entries chosen as winners, we are truly excited to be receiving the Telly Awards highest honor, the Sliver Telly, for a recent animated piece we created. If you haven’t seen it before, check it out and let us know what you think!

Yoga Training Video

Just to change things up a bit, this is an example of a studio shoot obviously :) Pretty cool concept though - a yoga program designed for Military Veterans called the Bootstrap System. Check them out here: http://www.bootstrapusa.com/

UFC on XBOX LIVE -at UFC fanfest in Houston TX

We did a handful of different videos for Xbox, but this one is sort of a combination of our interviews with fighters and fans. Talk about fun!

Another of the four videos we did last month for Xbox was released. check it out here or on the youtube xbox channel.

Flippin' Crazy - short reel

This is a condensed version of the mini episode we originally shot. Meetings in LA went great. We've got some fine tuning to do, but some interest as well. We'll keep you updated!

CFS Mortgage Introduces 'Renovation Ready'

Another recent video for CFS Mortgage. Check out the satellite zoom effect created by our masterful artisan Adam Fischer!

CFS Sketch Video

New Project for a mortgage company. We had some fun with the animation on this one! What do you think?

Because of the Brave (updated)

A tribute to all those who have fought in defense of the greatest nation on God's green earth. We honor you.

Bumblebee humor

Here's what I want to know; is this video funny? Maybe a good idea but we didn't pull it off? I made this for a client trying to sell a concept - but they didn't bite :) what do you think?

James Jensen Documentary

Short documentary we produced on Artist James Jensen. If you've never heard of this guy, you should watch - you'll be amazed at the work he creates!

Making Sense of the Mortgage Crisis

We did this video recently for a local client. I thought this was pretty revealing information!

Goldfish Games

Pepperidge Farms hosted a challenge for kids to design their own sport. This was one of six finalists and a super cute kid! Fans voted for their favorite game. fun fun fun!

Mountainside Man

Shot this and a matching female version in one hour. Finished post and delivered to the station the next morning. Yeah, we can do that.

Adidas Talent

These athletes did a great job kicking back and having a little fun with the crew as well. Makes for funny video!

Adidas Baseball

This is one of a dozen similar videos we did for Adidas. Since then we've done work for them in basketball and soccer.

Mtnside Fitness Workout

This is a 30 second spot we did for Mtnside Fitness last year. Gotta give credit for the concept to my wife. Good thinkin' hon!

Powerline Patrol Services

In day-to-day operations, The Reid Effect does a lot of corporate work - these days it seems mostly for web related uses. This is an example of that kind of work.

Anderson Security Agency

Broadcast 30 sec. commercial we did for this security company. This one was a lot of fun!

Define The Fight

Trailer for a documentary The Reid Effect was producing on MMA fighter Alvin Robinson. This is a great story, but sadly may never be finished due to funding problems.