Internal Profits

08/28/2025

SEO is changing as we know it. Since last summer, I’ve been encouraging my clients (well… let’s be honest, demanding them) to adopt a consistent SEO blog creation and distribution strategy.

This is (and will continue to be) the key to staying visible — not just on page one of Google, but also in AI-driven answers from platforms like Perplexity, OpenAI, and others that rely on blog URLs as trusted sources.

You’ve heard the saying: “Good, fast, cheap — pick two.” The truth today is that companies often need all three. Maybe not always “cheap,” but affordable and ROI-driven. With the right strategy, implementation, and analytics, it’s absolutely possible.

Companies must budget for this and build systematic, rapid, and high-quality content distribution — through channels people actually use and engage with — powered by AI workflow tools like n8n, Make, and Relay.app. Those that adopt early and execute consistently will capture the majority of market share for SEO visibility across both search engines and AI agents.

The reality: Google Gemini (see blog) via Google search is already stealing clicks from traditional first-page SEO rankings, and users are shifting to AI tools over Google search.

👉 If you’re interested in targeting the right keywords and embedding this strategy into your business, DM our team to learn more.

Here’s a fascinating article from Search Engine Journal (published yesterday) that dives deeper:

Link: https://www.searchenginejournal.com/what-to-do-when-the-click-disappears-surviving-seo-in-the-ai-driven-serp/550764/?user_id=e66483f2cc6aceb52559c00b9cd136780c5d9a47ba9bc96b93614b7ff17a65e7&utm_campaign=daily_newsletter_08_27_2025&utm_medium=email&_hsenc=p2ANqtz--gpcP2r2JqLiREseRmAJJpbOJEt_xBVDeJMjZRUcy5IlRWrWhOS2P_SGTsFsfbzdPDOeENwI-1Urc7BaoQk2m6ElFxGw&_hsmi=377794571&utm_source=sejtoday

08/26/2025

Ever wondered how to craft effective hashtags for your company or brand?

Today, I’m sharing a proven marketing and hashtag strategy to simplify this process. It requires some ad spend, a refreshed SEO website, and competitor research. Here’s the step-by-step approach:

1. Launch Google Ad Campaigns:

Run campaigns for your services/products for at least 60 days with a minimum $3,000 ad spend (90-120 days with $6,000+ is ideal if budget allows).

2. Optimize Your Website:

Ensure it features fresh, solution/product-specific content with at least 500+ monthly visits (track via Google Analytics or MicroSoft Clarity to identify high-traffic pages and user flow especially the homepage and other popular pages, for hashtag inspiration).

3. Compile a Hashtag List:

Build a spreadsheet (Excel/Google Sheets) using Google Ads (Google Partner) performance data and website content, covering company name, branded trademarks, services, and products. Prioritize hashtags from ads with 5%+ interaction rates or 20+ impressions, filtering as needed.

4. Analyze Competitiveness:

Research the list to ensure uniqueness and avoid oversaturated or competitor-dominated hashtags—aim for popular yet distinctive options.

5. Finalize and Segment:

Create a final list of 1-12 hashtags, tailored to each platform (e.g., Facebook: max 10, LinkedIn: max 7, Instagram: max 30).

Tip: Adhere to platform etiquette—avoid overusing hashtags to maintain professionalism.

Found this useful? If you’ve run Google Ads and need help evaluating hashtags for future posts, DM us for details and pricing. Interested in starting with SEO, a fresh website, or Google Ads? We're here to assist!

Happy marketing!

07/22/2025

Ever wonder how Googlebot works in 2025? Check out this insightful video from Google experts, breaking down how bots fetch and rank your website pages.

Watch here: https://www.youtube.com/watch?v=iGguggoNZ1E

Takeaways:

* Use H1, H2 tags to help crawlers identify keywords and topics.
* Optimize robots.txt to prioritize valuable pages for crawling.
* Ensure superfast site loading for efficient bot access.

As an SEO strategist, I find these updates critical for 2025 rankings. What’s your take on adapting to these changes?

Share your thoughts below!

In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—pas...

07/10/2025

Are You Using WordPress for SEO?

If you said “yes,” then you’re already on the path toward effective lead generation.

But here’s the real question:

Are you using WordPress strategically — with proper SEO plugins and keyword integration — to actually tell Google what your pages are about?

Because if your website is only getting 300 visits a month or less, I’ve got news for you: your website isn’t working.

It might look like a beautiful piece of digital art, but without visibility, it belongs on your home office wall — not online.

A website is a 24/7 sales tool, and if it's not ranking or bringing in leads, it’s not doing its job.

So why WordPress?

SEO Optimization:

WordPress allows you to optimize each page with relevant keywords and metadata so Google knows what your site offers.

Better Than the Alternatives:

Platforms like Wix, Weebly, Squarespace, and GoDaddy’s site builder just don’t have the same SEO capabilities. DIY may feel budget-friendly, but it often leaves you with negative ROI.

Built for Business:

From checkout tools to blogging and SEO scalability, WordPress powers over 40% of all websites for a reason.

If you answered “yes,” congrats — just make sure you’re using it right.

If you answered “no,” let’s talk. I’ll show you how to turn your site into a lead-generating machine in about 15-20 minutes.

📅 Book a free consult below:

www.calendly.com/internalprofits/demo

P.S: Your wallet (and ROI) will thank you.

05/27/2025

Need help with your SEO blog strategy?

Strategic "keyword" blog writing is essential — especially when you're investing time and resources. From meetings and topic planning to writing and revisions, content marketing comes at a cost. In this quick 5-minute Loom video, I’ll show you how to identify content opportunities and uncover “keyword gaps” — the areas on Google where your customers are searching and your competitors are winning.

🎥 Watch now: https://www.loom.com/share/08a41f1d7cb7428f839640edc19e5001?sid=3f1b3d93-3fa3-42cf-8b9c-e80b318e5873

*Not sure what keywords to use?

Download this Chrome extension: https://lnkd.in/g35J883e

In this video, I discuss the importance of SEO and how to effectively write blog articles using keywords that may not have been utilized on your website or in paid ads. I emphasize the need to select a mix of high-volume and low-cost keywords for your website, Google Ads, and blog articles. My goal....

02/27/2025

One of the easiest ways for a business owner to see if SEO needs improvement with zero technical skills is to simply add "Keyword Surfer" to your Google Chrome "extension" and look for yourself.

What does this show?

Website Traffic: 22 visits/month
Website Words: 508
Pay-Per-Click: $0

What does this mean?

Website Traffic: 22 visits/month

1 visit per business day is not good. The website needs on-page SEO and social/PPC ads, backlinks, and PR to drive traffic to the site. The traffic will need to come from somewhere to give it an initial boost.

At this point, any market dollars spent on pretty graphics or blogs (that don't go on a newsletter to drive traffic) is not a good marketing expenditure for ROI.

It's recommended having at least 300 visits a month before you implement art or graphic changes.

Website Words: 508

Excellent! 300 or more is sufficient for on-page SEO context. It's nearly double. This is great as long as the content is good.

Check out www.yoast.com for recommendations.

Pay-Per-Click: $0

This shows the company has an opportunity to showcase the business name above organic traffic for $0.05/click.

If you put out a mailer and a customer searches your "business name" in the Google search bar, you're easily able to show up for little to nothing, making your customer search and visit easily accessible and affordable while improving your SEO and website traffic at the same time.

You can add the Chrome extension here: https://lnkd.in/g35J883e

Hope this helps!

Leave your business name in the comments if you want me to tell you your current traffic and SEO recommendations.

02/26/2025

If you're a local service provider (boat dealer, lawyer, plumber, etc.) and you're not showing up first, second, or third on Google Maps, you're losing revenue every day to your competition.

If you have 20+ reviews with a 4.5+ rating, and you're in the Google Maps 3-pack, you'll win business. The map listings appear above website links, and if your ratings and reviews look solid, most searchers won’t go any further—they’ll call directly from the map.

If you're not investing in SEO, you must invest in local map search results. It’s far more important than Google search results at first and a lot cheaper for smaller businesses.

🔍 Below is a heatmap for "Boat Dealer" searches, showing where a company ranks across different areas in Phoenix, AZ.

What’s cool about these local heatmaps (thanks to Search Atlas) is that they show:

* Where you’re ranking high on Google Maps.
* Where you’re not ranking at all (missed opportunities).
* Which areas are best for a targeted map ad to expand your reach.
* Competitors (Sun Country Marine) that you want to rank over (maps, reviews, search, etc.)!

Even better—if you're an analytics geek like me 🤓, you can use this heatmap data to pinpoint zip codes where customers will easily find you online and are likely to buy a boat (persona & demographics).

Instead of potentially wasting money on broad advertising, you can target only the geographic areas in the city customers will easily find you, and that will likely convert.

That's because targeting Mesa is full of competitors and where you are not showing up on the maps.

My point is don't waste your ad spend and marketing resources where you're not visible.

If you want to see how your local business is performing, let me know. I can run keyword research, activate a heatmap, and build a strategy to get you ranking where it matters.

Follow me for more tips, and if you're interested in your own company's map search ranking performance, DM for details.

hashtag hashtag hashtag hashtag hashtag

02/06/2025

Launch your business now for just $3,500! Get a legal business name, keyword domain, logo, branded social media profiles, and a SEO-ready website – all within one week. Start ranking in 30 days.

#2025

Get your business launched in record time from Upwork Freelancer Patrick M.

02/05/2025

🚨 Big News: We’re pumped to announce the launch of All Valley Powder Coating’s brand-new location and website! 🔥

Paul Foster and his crew have been slinging top-quality powder coating for major names, including:

* Arizona Cardinals

* Mesa Gateway Airport

* Luke Air Force Base

* Desert Diamond Casino

* Harley Davidson Motor Company

* BMX bikes

* and more!

With this new location and fresh website, they’re ready to take on even more projects and continue delivering the best in powder coating services all over Phoenix, AZ.

Go check out their new site, get in touch, and see why they’re the go-to for coating needs. This is just the beginning! 🙌

www.AVPcoating.com

All Valley Powder Coating (AVP Coating) offers quality powder coating services nationwide. Contact us today for a free quote.

01/24/2025

One of the biggest impacts companies can use for marketing and lead generation when utilizing SEO is to have an actual BUSINESS PLAN!

It's not rocket science, but in marketing, this is truly the most important thing a company can do for long-term ranking, marketing share, revenue, lead generation, and long-term search results to drive business goals.

Do you want market share? It starts right here...

SEO can bring massive revenue, brand awareness, and did I say, for a very affordable budget after the initial creation and deployment of the website. SEO is the gift that keeps on giving.

So, what is this plan? It has 3 basic steps...

1. Keyword SEO Website

Ensure the keyword list is high volume and low cost, and that the company can compete with the suggested keywords on the list to rank effectively (Read my last post for details on this).

Filter through the keywords to build an SEO website utilizing the list's top keywords. Make sure the website is at least 25 pages or more. The more the better without being redundant in your services, etc. If you can do 35-50, even better!

This would be, for example, utilizing 25 keywords for the website, of let's say 500 total keywords in the market for your business. This would give us 475 remaining keywords to target.

What's next?

2. Keyword PPC Campaigns

Take the list and research the cost for a PPC (pay-per-click) ad campaign for Google Ads. Identify the lowest cost and highest volume to drive traffic to the new SEO website. The traffic to bring ranking will need to come from somewhere, and without blowing a large budget, get ranking by doing exactly this.

For number sake, let's say we take 25 more keywords for service 1, and 25 more keywords for service 2.

That is 50 total used keywords in total.

This gives us 425 remaining.

3. Keyword Blogs

Now, take the remaining 425 keywords and filter them with at least 30-60 searches a month historically (1-2/day, or more preferable), and create a blog and campaign to address the remaining keywords.

For example, after filtering, the company decides on 100 keywords that could be used for blogs to engage with customers and for first-page ranking.

Now, based on resources and budget, create a weekly, bi-weekly, or monthly blog to capture the remaining 100.

If you did a weekly blog for the next 12 months, you would capture 48 of the 100 (approx. 50% of the total keywords).

Do this again next, year and you capture them all, and go back to see what other keywords are coming into the market for future strategies.

This is the plan. Not complicated, but something every company should be pushing for and to drive revenue, leads, brand, and to lead the pack on Google and search engines.

Tip: use the blogs in your newsletters and for social postings.

If you'd like keyword research done for your company to start your plan for Q1 2025, let me know, happy to do this for a small fee.

01/06/2025

Why Are SEO Keywords So Important for Businesses?

1️⃣ High-Volume Keywords Can Be Costly

Investing in high-volume keywords can be expensive to compete in, both organically and for paid ads (PPC). This creates an ineffective cost strategy for website development and advertising aimed at ranking on page 1 of Google.

2️⃣ Low-Volume Keywords Can Be Risky

Investing in low-volume keywords might eventually pay off if you choose the right ones, but it can also result in costly development work that generates only a few clicks per day for your website or ads.

3️⃣ Relevance is Key

Choosing the right keywords that are relevant to your business and service or product offerings is crucial. These keywords should solve or answer a problem for your potential clients during their search. This will drive users to your business’s landing page, where they can learn more about solving the issue and easily inquire via chat, call, form, or calendar for an appointment.

4️⃣ Incognito Search is a Must

Perform an “incognito” search to see what your competition is doing in your business location and in online searches in general. While some keywords may be low-cost and high-volume, the competition might be too fierce. This could make the investment unworthy or too costly in terms of time and money to achieve the desired results.

For any SEO investment to work—whether it’s for advertising, initial website SEO integration, or development—you MUST analyze these key aspects.

If you'd like an up-to-date keyword analysis for your business, We are offering a deal until January 31st, 2025.

Our experts will go through thousands of keywords for your website services, products, and ads to ensure your success this year.

01/06/2025

Why Are SEO So Important for Businesses?

1️⃣ High-Volume Keywords Can Be Costly

Investing in high-volume keywords can be expensive to compete in, both organically and for paid ads (PPC). This creates an ineffective cost strategy for website development and advertising aimed at ranking on page 1 of Google.

2️⃣ Low-Volume Keywords Can Be Risky

Investing in low-volume keywords might eventually pay off if you choose the right ones, but it can also result in costly development work that generates only a few clicks per day for your website or ads.

3️⃣ Relevance is Key

Choosing the right keywords that are relevant to your business and service or product offerings is crucial. These keywords should solve or answer a problem for your potential clients during their search. This will drive users to your business’s landing page, where they can learn more about solving the issue and easily inquire via chat, call, form, or calendar for an appointment.

4️⃣ Incognito Search is a Must

Perform an “incognito” search to see what your competition is doing in your business location and in online searches in general. While some keywords may be low-cost and high-volume, the competition might be too fierce. This could make the investment unworthy or too costly in terms of time and money to achieve the desired results.

For any SEO investment to work—whether it’s for advertising, initial website SEO integration, or development—you MUST analyze these key aspects.

If you'd like an up-to-date keyword analysis for your business, I am offering a deal until January 31st, 2025.

I will go through thousands of keywords for your website services, products, and ads to ensure your success this year.