Internal Profits

02/27/2025

One of the easiest ways for a business owner to see if SEO needs improvement with zero technical skills is to simply add "Keyword Surfer" to your Google Chrome "extension" and look for yourself.

What does this show?

Website Traffic: 22 visits/month
Website Words: 508
Pay-Per-Click: $0

What does this mean?

Website Traffic: 22 visits/month

1 visit per business day is not good. The website needs on-page SEO and social/PPC ads, backlinks, and PR to drive traffic to the site. The traffic will need to come from somewhere to give it an initial boost.

At this point, any market dollars spent on pretty graphics or blogs (that don't go on a newsletter to drive traffic) is not a good marketing expenditure for ROI.

It's recommended having at least 300 visits a month before you implement art or graphic changes.

Website Words: 508

Excellent! 300 or more is sufficient for on-page SEO context. It's nearly double. This is great as long as the content is good.

Check out www.yoast.com for recommendations.

Pay-Per-Click: $0

This shows the company has an opportunity to showcase the business name above organic traffic for $0.05/click.

If you put out a mailer and a customer searches your "business name" in the Google search bar, you're easily able to show up for little to nothing, making your customer search and visit easily accessible and affordable while improving your SEO and website traffic at the same time.

You can add the Chrome extension here: https://lnkd.in/g35J883e

Hope this helps!

Leave your business name in the comments if you want me to tell you your current traffic and SEO recommendations.

02/26/2025

If you're a local service provider (boat dealer, lawyer, plumber, etc.) and you're not showing up first, second, or third on Google Maps, you're losing revenue every day to your competition.

If you have 20+ reviews with a 4.5+ rating, and you're in the Google Maps 3-pack, you'll win business. The map listings appear above website links, and if your ratings and reviews look solid, most searchers won’t go any further—they’ll call directly from the map.

If you're not investing in SEO, you must invest in local map search results. It’s far more important than Google search results at first and a lot cheaper for smaller businesses.

🔍 Below is a heatmap for "Boat Dealer" searches, showing where a company ranks across different areas in Phoenix, AZ.

What’s cool about these local heatmaps (thanks to Search Atlas) is that they show:

* Where you’re ranking high on Google Maps.
* Where you’re not ranking at all (missed opportunities).
* Which areas are best for a targeted map ad to expand your reach.
* Competitors (Sun Country Marine) that you want to rank over (maps, reviews, search, etc.)!

Even better—if you're an analytics geek like me 🤓, you can use this heatmap data to pinpoint zip codes where customers will easily find you online and are likely to buy a boat (persona & demographics).

Instead of potentially wasting money on broad advertising, you can target only the geographic areas in the city customers will easily find you, and that will likely convert.

That's because targeting Mesa is full of competitors and where you are not showing up on the maps.

My point is don't waste your ad spend and marketing resources where you're not visible.

If you want to see how your local business is performing, let me know. I can run keyword research, activate a heatmap, and build a strategy to get you ranking where it matters.

Follow me for more tips, and if you're interested in your own company's map search ranking performance, DM for details.

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02/06/2025

Launch your business now for just $3,500! Get a legal business name, keyword domain, logo, branded social media profiles, and a SEO-ready website – all within one week. Start ranking in 30 days.

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02/05/2025

🚨 Big News: We’re pumped to announce the launch of All Valley Powder Coating’s brand-new location and website! 🔥

Paul Foster and his crew have been slinging top-quality powder coating for major names, including:

* Arizona Cardinals

* Mesa Gateway Airport

* Luke Air Force Base

* Desert Diamond Casino

* Harley Davidson Motor Company

* BMX bikes

* and more!

With this new location and fresh website, they’re ready to take on even more projects and continue delivering the best in powder coating services all over Phoenix, AZ.

Go check out their new site, get in touch, and see why they’re the go-to for coating needs. This is just the beginning! 🙌

www.AVPcoating.com

All Valley Powder Coating (AVP Coating) offers quality powder coating services nationwide. Contact us today for a free quote.

01/24/2025

One of the biggest impacts companies can use for marketing and lead generation when utilizing SEO is to have an actual BUSINESS PLAN!

It's not rocket science, but in marketing, this is truly the most important thing a company can do for long-term ranking, marketing share, revenue, lead generation, and long-term search results to drive business goals.

Do you want market share? It starts right here...

SEO can bring massive revenue, brand awareness, and did I say, for a very affordable budget after the initial creation and deployment of the website. SEO is the gift that keeps on giving.

So, what is this plan? It has 3 basic steps...

1. Keyword SEO Website

Ensure the keyword list is high volume and low cost, and that the company can compete with the suggested keywords on the list to rank effectively (Read my last post for details on this).

Filter through the keywords to build an SEO website utilizing the list's top keywords. Make sure the website is at least 25 pages or more. The more the better without being redundant in your services, etc. If you can do 35-50, even better!

This would be, for example, utilizing 25 keywords for the website, of let's say 500 total keywords in the market for your business. This would give us 475 remaining keywords to target.

What's next?

2. Keyword PPC Campaigns

Take the list and research the cost for a PPC (pay-per-click) ad campaign for Google Ads. Identify the lowest cost and highest volume to drive traffic to the new SEO website. The traffic to bring ranking will need to come from somewhere, and without blowing a large budget, get ranking by doing exactly this.

For number sake, let's say we take 25 more keywords for service 1, and 25 more keywords for service 2.

That is 50 total used keywords in total.

This gives us 425 remaining.

3. Keyword Blogs

Now, take the remaining 425 keywords and filter them with at least 30-60 searches a month historically (1-2/day, or more preferable), and create a blog and campaign to address the remaining keywords.

For example, after filtering, the company decides on 100 keywords that could be used for blogs to engage with customers and for first-page ranking.

Now, based on resources and budget, create a weekly, bi-weekly, or monthly blog to capture the remaining 100.

If you did a weekly blog for the next 12 months, you would capture 48 of the 100 (approx. 50% of the total keywords).

Do this again next, year and you capture them all, and go back to see what other keywords are coming into the market for future strategies.

This is the plan. Not complicated, but something every company should be pushing for and to drive revenue, leads, brand, and to lead the pack on Google and search engines.

Tip: use the blogs in your newsletters and for social postings.

If you'd like keyword research done for your company to start your plan for Q1 2025, let me know, happy to do this for a small fee.

01/06/2025

Why Are SEO Keywords So Important for Businesses?

1️⃣ High-Volume Keywords Can Be Costly

Investing in high-volume keywords can be expensive to compete in, both organically and for paid ads (PPC). This creates an ineffective cost strategy for website development and advertising aimed at ranking on page 1 of Google.

2️⃣ Low-Volume Keywords Can Be Risky

Investing in low-volume keywords might eventually pay off if you choose the right ones, but it can also result in costly development work that generates only a few clicks per day for your website or ads.

3️⃣ Relevance is Key

Choosing the right keywords that are relevant to your business and service or product offerings is crucial. These keywords should solve or answer a problem for your potential clients during their search. This will drive users to your business’s landing page, where they can learn more about solving the issue and easily inquire via chat, call, form, or calendar for an appointment.

4️⃣ Incognito Search is a Must

Perform an “incognito” search to see what your competition is doing in your business location and in online searches in general. While some keywords may be low-cost and high-volume, the competition might be too fierce. This could make the investment unworthy or too costly in terms of time and money to achieve the desired results.

For any SEO investment to work—whether it’s for advertising, initial website SEO integration, or development—you MUST analyze these key aspects.

If you'd like an up-to-date keyword analysis for your business, We are offering a deal until January 31st, 2025.

Our experts will go through thousands of keywords for your website services, products, and ads to ensure your success this year.

01/06/2025

Why Are SEO So Important for Businesses?

1️⃣ High-Volume Keywords Can Be Costly

Investing in high-volume keywords can be expensive to compete in, both organically and for paid ads (PPC). This creates an ineffective cost strategy for website development and advertising aimed at ranking on page 1 of Google.

2️⃣ Low-Volume Keywords Can Be Risky

Investing in low-volume keywords might eventually pay off if you choose the right ones, but it can also result in costly development work that generates only a few clicks per day for your website or ads.

3️⃣ Relevance is Key

Choosing the right keywords that are relevant to your business and service or product offerings is crucial. These keywords should solve or answer a problem for your potential clients during their search. This will drive users to your business’s landing page, where they can learn more about solving the issue and easily inquire via chat, call, form, or calendar for an appointment.

4️⃣ Incognito Search is a Must

Perform an “incognito” search to see what your competition is doing in your business location and in online searches in general. While some keywords may be low-cost and high-volume, the competition might be too fierce. This could make the investment unworthy or too costly in terms of time and money to achieve the desired results.

For any SEO investment to work—whether it’s for advertising, initial website SEO integration, or development—you MUST analyze these key aspects.

If you'd like an up-to-date keyword analysis for your business, I am offering a deal until January 31st, 2025.

I will go through thousands of keywords for your website services, products, and ads to ensure your success this year.

11/19/2024

Exciting News: We Have a New Website!

A big thank you to Rosendo Reyna at Discover Web Solutions, LLC, for helping us redesign our website to align with our expanded marketing services and pricing for 2025.

We’re thrilled to announce a new addition to our offerings: business and team coaching.

Alongside services like API Workflows, Keywords & SEO, Blogs & Email Marketing, PR, and Social Media Ads, we’re now providing coaching packages in these areas to help businesses thrive.

For the first time, we’re offering coaching plans starting at just $2,000/month - designed to guide your business or team to success.

Want to discuss your 2025 roadmap? Book a free consult with me today!

🌐 Check out Internal Profits new website: www.internalprofits.com
📅 Find a time here: www.calendly.com/internalprofits/demo

Wishing you all many blessings as we approach the holidays and the exciting year ahead!

Discover how Internal Profits can elevate your business with cutting-edge SEO, PR, automation, and digital marketing strategies. Book today!