Internal Profits

Internal Profits SEO Strategy & ROI Marketing for Rapid Growth.
Every lead tracked.

Fractional CMO & Growth Systems - 2016

SEO, Google Ads, and AI automation built for service and trade businesses.

Want more calls?Don't start with social media.Start with data.Every click in Google Ads tells you something your custome...
06/29/2026

Want more calls?

Don't start with social media.

Start with data.

Every click in Google Ads tells you something your customers actually care about.

When you know which headlines, offers, and calls-to-action generate the most phone calls, you can use that same messaging across Facebook, your website, SEO, email marketing, and every other channel.

Without testing, marketing becomes guesswork.

Guesswork leads to fewer calls, fewer booked jobs, and slower growth.

That's why we don't launch social campaigns until we know what's already working.



Read why here:
https://zurl.co/CpzaO

Home service businesses grow faster when every marketing decision is backed by real customer data—not assumptions.

One of the biggest mistakes I see businesses make is investing time and money into social media before they understand w...
06/03/2026

One of the biggest mistakes I see businesses make is investing time and money into social media before they understand what actually drives revenue.

They start posting because they feel like they should be posting.

But they don't know:

* Which keywords their customers are searching for
* Which services generate the highest-value leads
* Which offers convert best
* Which messaging resonates with buyers
* What differentiates them from competitors
* Which marketing channels are producing revenue

Without that data, social media becomes an exercise in creating content for the sake of creating content.

Before investing heavily in social media, I prefer to build the foundation:

* Website conversion optimization
* Call tracking and attribution
* Google Ads testing
* SEO strategy
* Marketing automation

The first 90 days should be focused on gathering market intelligence and conversion data. That's how you discover what prospects actually care about, what messaging works, and where your competitive advantage exists.

Once you have that information, social media becomes much more effective because you're amplifying proven messages instead of guessing.

The goal isn't to post more.

The goal is to understand the market first, then create content that aligns with what buyers are already telling you through their searches, clicks, calls, and conversions.

If you're spending hours and ads on social media right now, is it bringing in jobs — or just likes ?

I break down my approach in the article: https://zurl.co/FEuNV

Most advertisers optimize at the national level.The ones scaling fastest optimize at the zip code level.Google Ads alrea...
05/26/2026

Most advertisers optimize at the national level.

The ones scaling fastest optimize at the zip code level.

Google Ads already shows you:

Which cities and zip codes convert best
Where cost per lead is lowest
Where scaling works—and where budget is quietly being wasted

Geographic performance is one of the most underused advantages in paid media.

Before you expand into a new market, don’t guess.

Let the data show you where demand already aligns with your offer.

Have a question, or want a second option?

Book a free strategy session with me→ https://zurl.co/teSmH
(or DM me before you spend another dollar on a guessing strategy)

Leave your comments below.

If your Ads data stays inside your Google Ads account, you are overpaying for your leads.Most businesses treat their a...
05/19/2026

If your Ads data stays inside your Google Ads account, you are overpaying for your leads.

Most businesses treat their ad account like a silo.

The ones scaling past $3M treat it like a Source of Truth for every other channel they run.

Think about it: Why guess what works when you’ve already paid for the answer?

Here is how we use that intelligence to fuel the rest of the engine:

- Social Ads: We build targeting based on demographics that are actually converting, not just clicking.

- Email: We pull subject lines from high-CTR ad copy that’s already proven to stop the scroll.

- SEO: We build content clusters around real buyer search terms, not "high volume" vanity keywords.

- Landing Pages: We use headlines that have been battle-tested by 1,000+ real-time clicks.

One platform. Every channel benefits.

Stop buying "marketing tasks." Start using the intelligence you've already paid for.

Book a free strategy session → [Link in Comments]

(or DM me before you spend another dollar on a guessing strategy)

A client came to me with a list of keywords they were certain about.Competitors were ranking for them.They sounded right...
05/12/2026

A client came to me with a list of keywords they were certain about.

Competitors were ranking for them.

They sounded right for the industry.

The team had been talking about them for months.

I asked one question:

Which of these has actually converted a customer?

Silence.

Most service businesses build their keyword strategy on gut instinct or competitor imitation. In 2026, that is a recipe for a wasted content budget.

We took a different route. We went to their Google Business Profile and pulled 6 months of real behavioral data. We built the entire strategy around terms people had already used to find them and book a job.

That became the foundation for their SEO.

That became the foundation for their PPC.

No guessing. Just demand the market had already confirmed.

Your keywords should come from your customers—not your opinions.

Book a free strategy session → [Link in Comments]

(or DM me before you spend another dollar on guessing)

Most campaigns do not fail because of bad traffic.They fail because the message breaks down before a click ever happens....
05/07/2026

Most campaigns do not fail because of bad traffic.

They fail because the message breaks down before a click ever happens.

Here is the only framework you need to diagnose any underperforming campaign:

Impression = Attention. Did your message stop the scroll?
Click = Relevance. Did your offer match their intent?
Conversion = Validation. Did your page close the deal?

Google Ads shows you exactly which stage is leaking.

Fix the right problem instead of guessing.

Read the full breakdown → https://zurl.co/IW4hH

Most campaigns don't fail because of bad traffic.They fail because a click ever happens.Did the message stop the scroll?...
05/07/2026

Most campaigns don't fail because of bad traffic.

They fail because a click ever happens.

Did the message stop the scroll?
Did offer match intent?
Did the page close the deal?

Google Ads shows which stage is leaking.

Read more → https://zurl.co/IW4hH

Stop guessing at keywords. The market is already telling you.Most businesses build keywords from:- Competitors- Gut inst...
05/06/2026

Stop guessing at keywords. The market is already telling you.

Most businesses build keywords from:

- Competitors
- Gut instinct
- What “sounds right”

Here’s the problem:
Where’s the evidence those actually drive revenue?

Read the full 3-bucket system →" https://zurl.co/xrYko

No guessing. Just proof.

Address

Phoenix, AZ
85020

Opening Hours

Monday 9am - 5:30pm
Tuesday 9am - 5:30pm
Wednesday 9am - 5:30pm
Thursday 9am - 5:30pm
Friday 9am - 5:30pm

Telephone

+14809990799

Website

Alerts

Be the first to know and let us send you an email when Internal Profits posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category