Internal Profits

10/31/2025

In today’s digital-first world, website automation isn’t just a luxury — it’s a necessity. Businesses that still rely on manual processes to handle website inquiries or leads are wasting valuable time and losing sales opportunities every day.

If your team is spending hours forwarding emails, tracking down missed inquiries, or following up with customers manually, it’s time to automate your website forms.

It’s one of the most affordable, high-impact investments you can make to improve operations and enhance the customer experience!

Read the full blog to learn more.

https://internalprofits.com/business-website-automation-for-website-forms/

Website automation streamlines operations, improves lead times, and boosts customer satisfaction. Discover how to automate your site today.

08/28/2025

SEO is changing as we know it. Since last summer, I’ve been encouraging my clients (well… let’s be honest, demanding them) to adopt a consistent SEO blog creation and distribution strategy.

This is (and will continue to be) the key to staying visible — not just on page one of Google, but also in AI-driven answers from platforms like Perplexity, OpenAI, and others that rely on blog URLs as trusted sources.

You’ve heard the saying: “Good, fast, cheap — pick two.” The truth today is that companies often need all three. Maybe not always “cheap,” but affordable and ROI-driven. With the right strategy, implementation, and analytics, it’s absolutely possible.

Companies must budget for this and build systematic, rapid, and high-quality content distribution — through channels people actually use and engage with — powered by AI workflow tools like n8n, Make, and Relay.app. Those that adopt early and execute consistently will capture the majority of market share for SEO visibility across both search engines and AI agents.

The reality: Google Gemini (see blog) via Google search is already stealing clicks from traditional first-page SEO rankings, and users are shifting to AI tools over Google search.

👉 If you’re interested in targeting the right keywords and embedding this strategy into your business, DM our team to learn more.

Here’s a fascinating article from Search Engine Journal (published yesterday) that dives deeper:

Link: https://www.searchenginejournal.com/what-to-do-when-the-click-disappears-surviving-seo-in-the-ai-driven-serp/550764/?user_id=e66483f2cc6aceb52559c00b9cd136780c5d9a47ba9bc96b93614b7ff17a65e7&utm_campaign=daily_newsletter_08_27_2025&utm_medium=email&_hsenc=p2ANqtz--gpcP2r2JqLiREseRmAJJpbOJEt_xBVDeJMjZRUcy5IlRWrWhOS2P_SGTsFsfbzdPDOeENwI-1Urc7BaoQk2m6ElFxGw&_hsmi=377794571&utm_source=sejtoday

08/26/2025

Ever wondered how to craft effective hashtags for your company or brand?

Today, I’m sharing a proven marketing and hashtag strategy to simplify this process. It requires some ad spend, a refreshed SEO website, and competitor research. Here’s the step-by-step approach:

1. Launch Google Ad Campaigns:

Run campaigns for your services/products for at least 60 days with a minimum $3,000 ad spend (90-120 days with $6,000+ is ideal if budget allows).

2. Optimize Your Website:

Ensure it features fresh, solution/product-specific content with at least 500+ monthly visits (track via Google Analytics or MicroSoft Clarity to identify high-traffic pages and user flow especially the homepage and other popular pages, for hashtag inspiration).

3. Compile a Hashtag List:

Build a spreadsheet (Excel/Google Sheets) using Google Ads (Google Partner) performance data and website content, covering company name, branded trademarks, services, and products. Prioritize hashtags from ads with 5%+ interaction rates or 20+ impressions, filtering as needed.

4. Analyze Competitiveness:

Research the list to ensure uniqueness and avoid oversaturated or competitor-dominated hashtags—aim for popular yet distinctive options.

5. Finalize and Segment:

Create a final list of 1-12 hashtags, tailored to each platform (e.g., Facebook: max 10, LinkedIn: max 7, Instagram: max 30).

Tip: Adhere to platform etiquette—avoid overusing hashtags to maintain professionalism.

Found this useful? If you’ve run Google Ads and need help evaluating hashtags for future posts, DM us for details and pricing. Interested in starting with SEO, a fresh website, or Google Ads? We're here to assist!

Happy marketing!

07/22/2025

Ever wonder how Googlebot works in 2025? Check out this insightful video from Google experts, breaking down how bots fetch and rank your website pages.

Watch here: https://www.youtube.com/watch?v=iGguggoNZ1E

Takeaways:

* Use H1, H2 tags to help crawlers identify keywords and topics.
* Optimize robots.txt to prioritize valuable pages for crawling.
* Ensure superfast site loading for efficient bot access.

As an SEO strategist, I find these updates critical for 2025 rankings. What’s your take on adapting to these changes?

Share your thoughts below!

In this episode of Search Off the Record, Martin and Gary from the Google Search Relations team take a deep dive into how Googlebot and web crawling work—pas...

07/10/2025

Are You Using WordPress for SEO?

If you said “yes,” then you’re already on the path toward effective lead generation.

But here’s the real question:

Are you using WordPress strategically — with proper SEO plugins and keyword integration — to actually tell Google what your pages are about?

Because if your website is only getting 300 visits a month or less, I’ve got news for you: your website isn’t working.

It might look like a beautiful piece of digital art, but without visibility, it belongs on your home office wall — not online.

A website is a 24/7 sales tool, and if it's not ranking or bringing in leads, it’s not doing its job.

So why WordPress?

SEO Optimization:

WordPress allows you to optimize each page with relevant keywords and metadata so Google knows what your site offers.

Better Than the Alternatives:

Platforms like Wix, Weebly, Squarespace, and GoDaddy’s site builder just don’t have the same SEO capabilities. DIY may feel budget-friendly, but it often leaves you with negative ROI.

Built for Business:

From checkout tools to blogging and SEO scalability, WordPress powers over 40% of all websites for a reason.

If you answered “yes,” congrats — just make sure you’re using it right.

If you answered “no,” let’s talk. I’ll show you how to turn your site into a lead-generating machine in about 15-20 minutes.

📅 Book a free consult below:

www.calendly.com/internalprofits/demo

P.S: Your wallet (and ROI) will thank you.