09/10/2026
Every campaign hits a wall somewhere. That's not a failure, it's just the nature of publicity.
The difference is what's already in place when it happens.
A read on timing, angle, and fit, built into the process instead of scrambled together after the fact. We're not figuring it out as we go. We planned for the turn before we needed to.
Publicity was never a straight line. We stopped pretending it was on day one.