Wine Centric Show

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09/02/2026

Pop quiz: could you order all four of these correctly at a w**e bar?

Sommelier — saw-mule-yay
Viognier — vee-own-yay
Willamette Valley — will-AM-it Valley
Sangiovese — san-gio-vay-zay

Drop a 🍷 if you nailed all four. Save this for your next w**e list.

Drink deliciously, Matt.

**eEducation

09/01/2026

I used to lose track of what I actually had. Bottles buried in the back of the cellar, no idea what was ready to drink, no idea where anything was.

InVintory fixed that. Here's what I've been using:

→ Scan the label or search their database of 2M+ w**es and the bottle is logged in seconds
→ VinLocate builds an actual 3D map of my cellar, so I open the app and walk straight to the bottle instead of digging through shelves
→ Vincent, the built-in AI sommelier, tells me what's ready to drink tonight or what pairs with what I'm cooking
→ Drink windows, values, and tasting notes update on their own as the collection grows, no spreadsheet needed

Come take a look at how it works.

Code WINECENTRIC gets you 25% off InVintory Premium. Go to www.Invintory.com to Download the App.

The W**e Centric Show is presented by .

**eCellar **eCollector **eTech **eCentricShow

08/28/2026

Nine people. Fifteen hectares. No tractor.

That's how Rudi Pichler works the steepest sites in Austria's Wachau, all by hand, because the vineyards every other grower would walk away from are the ones that make the best w**e.

"Best vineyards are the hardest to work."

Comment "SHIRT" below if you want one 👕

Full conversation with Rudi and Theresa Pichler, live now on The W**e Centric Show. https://youtu.be/Nfwl8qEejM8

**eCentricShow **e **eTok

08/26/2026

There's a Rudi Pichler w**e you will never find for sale.

1996 was his hardest vintage — late, cold, brutal acidity. It was also the year his twins were born. So he cut 70% of the Kollmütz harvest after flowering, on purpose, just to concentrate everything into a handful of bottles for two kids who wouldn't taste them for thirty years.

No commercial release. No listing. Just a father's private project.

Decades later, a w**e critic tracked one down and called it unusual and remarkable, savory notes of roasted nuts and marmalade, wet stone minerality, a w**e that shouldn't exist by ordinary economics, and does anyway.

Full conversation with Rudi and Theresa Pichler, live now on The W**e Centric Show.
https://youtu.be/Nfwl8qEejM8

**eCentricShow **e **eTok

08/25/2026

At 62, Rudi Pichler will tell you exactly what he doesn't have.

Money. Not the kind his friends have, anyway. He says it himself, plainly, no self-pity in it: he didn't make much.

But listen to what he says next. What he got instead of the money. What he watched happen because he stayed small instead of chasing bigger.

This is the same philosophy that's guided Weingut Rudi Pichler in Wösendorf, Austria, since Rudi took over from his father in 1997. He didn't just inherit a vineyard. He inherited a way of measuring a life, and he's spent almost thirty years proving it out, one harvest at a time.

Today it's a family decision, three seats at the table: Rudi, his daughter Theresa on export and marketing, and his son Rudi IV. running the vineyards and the w**emaking.

Rudi still has bottles from that 1996 harvest sitting in his cellar today, set aside on purpose, thirty years and counting. It's the same reason we partner with . Whatever you're setting aside and for whoever, their app tracks it, values it, and makes sure you never lose track of what you're protecting. Code WINECENTRIC gets you 25% off Premium.
New episode Tuesday 6PM EST on Youtube. Full conversation with Rudi and Theresa Pichler, live now.
🍷Share an example when you chose philosophy over profit below 👇
**eCentricShow **e **eFamily

08/21/2026

People assume knowing w**e and talking about w**e are the same skill. They're not even close. Madeline shares with us on The W**e Centric Show why that gap between tasting something great and explaining why is where most people give up on w**e entirely. If you missed this one, go watch it now.

Next Tuesday: third-generation w**emaking in the Wachau. Rudi Pichler's family has been doing this since 1731, and I sat down to find out what's actually changed and what hasn't.

W**e Folly Madeline Puckette
**e **eCentricShow **e **e

08/19/2026

Paul Hobbs was in Raleigh last week, masterclass, portfolio tasting, and a private dinner for 30. Late that night we got into it over his Vinculum Chardonnay: is it reductive? Flint, gunsmoke, keeping oxygen out. We went back and forth until we landed on the same page.

What’s the last reductive w**e you tried?

For more moments like this, go listen to my full episode with Paul Hobbs. Link in bio. Drink deliciously.

**emaker **eInterview **eLovers

**es

08/17/2026

Ch*****ne just recorded its earliest harvest ever, and that’s not a footnote, it’s the headline. Harvest timing is the single highest-stakes decision in w**emaking. There’s a narrow window on the vine where sugar and acidity peak together. Miss it and you get a fundamentally different w**e: sugar spikes, acidity collapses, and you’re left with high alcohol and no backbone. Balance, not power, is what every serious w**emaker in every region is chasing, regardless of style.

The open question: is this just the same growing cycle sliding earlier on the calendar (budbreak early, so harvest early, same total hang time), or is the whole cycle compressing, meaning less time on the vine to build complexity? That’s the difference between “earlier” and “worse,” and it’s too soon to say which one this is. **enews **ecentricshow

08/14/2026

Ever had a w**e that smelled nothing like fruit? W**e Folly's Madeline Puckette did, and it completely broke her assumptions about what w**e was supposed to taste like. She explains the moment on the new episode of The W**e Centric Show. Have you ever tasted a w**e that surprised you like this?

This episode is presented by InVintory . Manage your w**e collection with 3D cellar mapping, download the app at www.invintory.com and get 25% off InVintory Premium with code WINECENTRIC.

**eFolly **eEducation **eTasting **eCentricShow **e

08/12/2026

Before W**e Folly, Madeline Puckette taught herself w**e from a stack of textbooks handed to her by a bar owner in Reno. One of them dismissed an entire grape variety as "not worth it." She pushed back, quietly, and it shaped the entire idea behind W**e Folly: let people find their own taste instead of being told what's good.

New episode of The W**e Centric Show is up now.

This episode is presented by InVintory. Manage your w**e collection with 3D cellar mapping, download the app at www.invintory.com and get 25% off InVintory Premium with code WINECENTRIC.

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