07/28/2026
A great brand begins with a great story.
Every successful destination has an identity that people remember.
When North South Partners acquired Fox Chapel Yacht Club and South Side Marina, they set out to honor the clubs' heritage while creating a bold vision for the future. PMI Digital is proud to help bring that vision to life as Creative Agency of Record.
The goal is to honor their history while creating an even better and welcoming experience for boaters, families, visitors, and the greater Pittsburgh community.
Our team led the brand strategy and developed a complete visual identity system, including the new logos, custom club burgee, supporting brand assets, original content, and the new Fox Chapel Yacht Club website.
The result is a brand designed to tell a story across every touchpoint, from the docks to the digital experience.
This is just the beginning. We're excited to continue the journey with the upcoming launch of the South Side Marina brand and website as we help tell the story of two of Pittsburgh's premier waterfront destinations.
Visit: https://foxchapelyc.com
Discover Fox Chapel Yacht Club on Pittsburgh's waterways. Enjoy marina services, poolside relaxation, food & drinks, and events at 1366 Old Freeport Road.