Cline Group / Scuba Diving Industry Magazine

Cline Group / Scuba Diving Industry Magazine Advertising, Marketing, Research, and Consulting in the Scuba Diving Industry. Publishers of Scuba Diving Industry® Magazine a magazine for Dive Professionals.

Producers of Level Up, Marketing Minutes and From Behind The Counter video podcast series. Cline Group Advertising was founded in 1990 as an international advertising and marketing consultancy, with many areas of expertise. From high-technology to web-commerce to sports marketing, Cline Group provides value services with proven results. According to company president William Cline, ”Cline Group is

unique - we have had the pleasure and experience of working with a very diverse group of clients ranging from foreign governments to small start-ups. We are set apart as our entire focus is on producing work that generates business - not awards.”

Cline Group is highly respected in the specialty sports marketing arena - having produced a national traveling sports pavilion that exhibited at large outdoor events all over the nation. With tens of millions of exposures, in 50 markets, Cline Group’s event experience is substantial and impressive. Services offered by Cline Group include; consumer marketing and advertising design; strategic tourism planning; consumer and B2B research; events marketing; and internet strategic services including website design and management. Cline Group is fortunate to have been written about in THE WALL STREET JOURNAL, FORTUNE and ENTREPRENEUR magazines, plus numerous newspapers and specialty sports magazines.

🤿 Retailers, Read This To Get Ready For DEMA‼️David Prichard and Lily Mak provide a guideline for success for retailers ...
09/07/2026

🤿 Retailers, Read This To Get Ready For DEMA‼️

David Prichard and Lily Mak provide a guideline for success for retailers at DEMA.

Don't miss this fantastic resource! Read below:
https://scubadivingindustry.com/a-retailers-guide-to-prepare-for-the-dema-show-by-david-prichard-lily-mak/

An interview with Richard Thomas, owner of two International Scuba locations in the Dallas area and a DEMA Board member about how his staff prepare for the DEMA show. by David Prichard & Lily M…

Emperor Divers is launching a new Southern Red Sea Family Adventure, a liveaboard itinerary created from the ground up t...
09/07/2026

Emperor Divers is launching a new Southern Red Sea Family Adventure, a liveaboard itinerary created from the ground up to allow families of different ages and diving abilities to experience the Red Sea together.

The first departure will take place aboard Emperor Asmaa on August 21, 2027, with a seven-night itinerary combining diving, snorkelling, marine life encounters and educational activities.

Rather than adapting a traditional dive-focused liveaboard to accommodate children, Emperor has developed the schedule, route and activities specifically around families spending time together.

The itinerary will feature later starts, shorter sailings and mainly coastal dive sites, creating a more relaxed schedule than a traditional Red Sea liveaboard. Typically, there will be three dives per day rather than four, alongside regular opportunities for snorkelling and activities onboard.

Emperor Divers is launching a new Southern Red Sea Family Adventure, a liveaboard itinerary created from the ground up to allow families of different ages and diving abilities to experience the Red…

🤝Leveraging DEMA Seminars for YOUR staff 🧑‍🏫Gil Zeimer pulls advice from half a dozen DEMA experts to help prepare you f...
09/07/2026

🤝Leveraging DEMA Seminars for YOUR staff 🧑‍🏫

Gil Zeimer pulls advice from half a dozen DEMA experts to help prepare you for the show.

Want some advice? Read below:
https://scubadivingindustry.com/dema-educational-seminars-your-staff-boot-camp-by-gil-zeimer/

The Show App is probably one of the most useful tools for DEMA Show planning. by Gil Zeimer, ScubaStoryteller.com and Zeimer.com, San Rafael, CA. His first book, “Scuba Storyteller: Mostly Humorous…

🌃 Some of the best business conversations happen after hours.Stay at one of five official DEMA Show 2026 hotels and maxi...
09/07/2026

🌃 Some of the best business conversations happen after hours.

Stay at one of five official DEMA Show 2026 hotels and maximize your ROI from the show floor to the hotel lobby.

+Plus, if you book before September 14, you’ll be automatically entered into the DEMA Show attendee sweepstakes to win exciting New Orleans experiences!
Reserve your stay today at: https://www.demashow.com/dema-show-hotels?utm_source=SDIM&utm_medium=Social

🤿 Celebrating 2026 ISDHF Inductee Syed Abd Rahman of Malaysia!During International Scuba Diving Hall of Fame Induction W...
09/06/2026

🤿 Celebrating 2026 ISDHF Inductee Syed Abd Rahman of Malaysia!

During International Scuba Diving Hall of Fame Induction Week in Grand Cayman, Britain Cline and William Cline sit down with Syed to talk about his work with Kids Scuba Dive Academy, Diveheart Malaysia & Tourism Malaysia.

Syed shares how dive professionals can help open the underwater world to children and divers with disabilities, and how his work in Malaysia has created opportunities for young people and members of the adaptive diving community to experience the freedom of being underwater.

He also reflects on what his induction into the International Scuba Diving Hall of Fame means to him and how he hopes it will inspire more training, inclusion and opportunities for the next generation of divers throughout Malaysia and beyond.

🎥 Watch: https://www.youtube.com/watch?v=6FRZuDFWlGM
Kids Scuba Malaysia: https://www.facebook.com/kidsscuba.divequipments/
Diveheart: https://diveheart.org/
ISDHF: https://isdhf.visitcaymanislands.com/
Tourism Malaysia: https
://www.malaysia.travel/

Join Britain Cline, Advertising Sales Manager, and William Cline, P...

FOR IMMEDIATE RELEASE: East Coast Divers Launches Operation Phoenix Auction to Support Fire Recovery and RebuildingOnlin...
09/06/2026

FOR IMMEDIATE RELEASE: East Coast Divers Launches Operation Phoenix Auction to Support Fire Recovery and Rebuilding

Online auction runs September 3-13 with dive gear, travel, artwork, diving history, and one-of-a-kind experiences; September 10 Boston community night will showcase auction art in person.

BROOKLINE, Mass., September 3, 2026 - East Coast Divers has launched the Operation Phoenix Auction, a community-driven online auction supporting the dive shop’s continued recovery and rebuild after the fire that disrupted its longtime operations.

The auction is live now and runs through September 13 at: https://www.32auctions.com/EastCoastDivers2026

Auction items include dive gear, travel, classes, memberships, handmade pieces, original artwork, underwater photography, and one-of-a-kind dive experiences donated by friends, customers, artists, photographers, manufacturers, and partners from across the diving world.

FOR IMMEDIATE RELEASE: East Coast Divers Launches Operation Phoenix Auction to Support Fire Recovery and Rebuilding Online auction runs September 3-13 with dive gear, travel, artwork, diving histor…

🤿 Celebrating 2026 ISDHF Inductee Ed Uditis!From flying groups of divers into Cayman Brac in the early 1970s to underwat...
09/06/2026

🤿 Celebrating 2026 ISDHF Inductee Ed Uditis!

From flying groups of divers into Cayman Brac in the early 1970s to underwater photography, dive education and preserving diving history, Ed Uditis has spent decades helping shape the world of scuba diving.

During International Scuba Diving Hall of Fame Induction Week in Grand Cayman, Britain Cline and William Cline sit down with Ed to hear some incredible stories from his years diving Cayman Brac, Little Cayman and Grand Cayman.

Ed also reflects on what it means to be inducted alongside some of the most influential names in diving and shares his favorite Cayman dive site – Stingray City, where he began shooting video during its early years.

🎥 Watch: https://www.youtube.com/watch?v=m1iLkvQB9NA

ISDHF: https://isdhf.visitcaymanislands.com/
Historical Diving Society USA: https://www.hds.org/
Scuba Diving Industry Magazine: https://scubadivingindustry.com/
Visit Cayman Islands: https://www.visitcaymanislands.com/

Join Britain Cline, Advertising Sales Manager, and William Cline, P...

🤿 Celebrating 2026 ISDHF Local Honouree Martin van der Touw of Brac Scuba Shack!During International Scuba Diving Hall o...
09/06/2026

🤿 Celebrating 2026 ISDHF Local Honouree Martin van der Touw of Brac Scuba Shack!

During International Scuba Diving Hall of Fame Induction Week in Grand Cayman, Britain Cline and William Cline sit down with Martin to talk about what makes diving Cayman Brac so special.

Martin shares how Brac Scuba Shack caters to smaller groups and independent divers with flexible schedules, personalized dive planning, boat diving and shore-diving support.

He also reflects on what it means to be recognized as a 2026 ISDHF Local Honouree and shares one of his favorite Cayman Brac dive memories at Wilderness Wall – complete with a dolphin, manta ray and hammerhead.

🎥 Watch the full interview here:
https://www.youtube.com/watch?v=72lL8OcqQSE

Brac Scuba Shack: https://www.bracscubashack.com/
ISDHF: https://isdhf.visitcaymanislands.com/
Visit Cayman Islands: https://www.visitcaymanislands.com/

Join Britain Cline, Advertising Sales Manager, and William Cline, P...

🤿 Celebrating 2026 ISDHF Inductees Jeff and Teri Leicher of Jack's Diving Locker!For more than four decades, Jeff and Te...
09/06/2026

🤿 Celebrating 2026 ISDHF Inductees Jeff and Teri Leicher of Jack's Diving Locker!

For more than four decades, Jeff and Teri have helped shape diving in Kona, Hawaii through education, conservation, sustainable tourism and a deep commitment to their local community.

Their impact extends well beyond the dive shop. Through their work with the Malama Kai Foundation and Hawaii’s Day-Use Mooring Program, they have helped protect coral reefs by giving dive boats and other vessels an alternative to dropping anchors on sensitive reef environments.

Britain Cline and William Cline catch up with Jeff and Teri during International Scuba Diving Hall of Fame Induction Week to talk about their journey, conservation, community and the legacy they hope to leave for the next generation.

🎥 https://www.youtube.com/watch?v=48GHz9ufEj8
Jack’s Diving Locker: https://jacksdivinglocker.com/
Malama Kai Foundation: https://www.malamakaifoundation.org/
ISDHF: https://isdhf.visitcaymanislands.com/

Join Britain Cline, Advertising Sales Manager, and William Cline, P...

🤿 Honoring 2026 ISDHF Inductee Ludovico Mares.During International Scuba Diving Hall of Fame Induction Week in Grand Cay...
09/06/2026

🤿 Honoring 2026 ISDHF Inductee Ludovico Mares.

During International Scuba Diving Hall of Fame Induction Week in Grand Cayman, Britain Cline and William Cline sit down with Rachel and Michael Steidley of Mares to reflect on the legacy of company founder Ludovico Mares.

They discuss his commitment to innovation, the evolution of Mares and the HEAD Watersports Group, the importance of inspiring the next generation of dive professionals, and what dealers and training centers can look forward to at the 2026 DEMA Show.

Michael also shares his experience diving new Mares equipment in Grand Cayman and teases another innovation that will be unveiled at DEMA.

🎥 Watch the full Marketing Minutes interview on the Scuba Diving Industry Magazine YouTube channel.

Mares: https://www.mares.com/
ISDHF: https://isdhf.visitcaymanislands.com/
Scuba Diving Industry Magazine: https://scubadivingindustry.com/

https://www.youtube.com/watch?v=4wwoOCpHXv8&feature=youtu.be

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