Cline Group / Scuba Diving Industry Magazine

Cline Group / Scuba Diving Industry Magazine Advertising, Marketing, Research, Consulting in the Scuba Diving. Publishers of Scuba Diving Industry Magazine a magazine for Dive Professionals.
(1)

Cline Group Advertising was founded in 1990 as an international advertising and marketing consultancy, with many areas of expertise. From high-technology to web-commerce to sports marketing, Cline Group provides value services with proven results. According to company president William Cline, ”Cline Group is unique - we have had the pleasure and experience of working with a very diverse group of c

lients ranging from foreign governments to small start-ups. We are set apart as our entire focus is on producing work that generates business - not awards.”

Cline Group is highly respected in the specialty sports marketing arena - having produced a national traveling sports pavilion that exhibited at large outdoor events all over the nation. With tens of millions of exposures, in 50 markets, Cline Group’s event experience is substantial and impressive. Services offered by Cline Group include; consumer marketing and advertising design; strategic tourism planning; consumer and B2B research; events marketing; and internet strategic services including website design and management. Cline Group is fortunate to have been written about in THE WALL STREET JOURNAL, FORTUNE and ENTREPRENEUR magazines, plus numerous newspapers and specialty sports magazines.

Dive Retailing: 50 Years Under Pressure - William Cline"It’s 2026 now, and while much has changed, the best dive shops s...
01/09/2026

Dive Retailing: 50 Years Under Pressure - William Cline
"It’s 2026 now, and while much has changed, the best dive shops still feel that way. The gear is smarter, the marketing is digital, and the travel is global – but at the heart of it all is something that no algorithm or e-commerce platform has managed to replace: human connection."
https://online.flippingbook.com/view/393265162/22/

WHAT CHANGED? 1976 – 2026. What Didn’t? And why the dive shop still matters? In 1976, I walked into a dive shop for the first time with my father. It was the long-gone Aqua Lung Center in Fullerton…

Women in Diving: How Leadership Strengthens Safety & Growth - Burcu Mahmutoğlu"Leadership underwater is not only about w...
01/08/2026

Women in Diving: How Leadership Strengthens Safety & Growth - Burcu Mahmutoğlu
"Leadership underwater is not only about who holds the instructor tag. It is about who sets the tone on the boat, who creates the safe space, who reassures the nervous diver, and who designs programs that fit every body, not just one kind."
https://online.flippingbook.com/view/393265162/12/

REDEFINING LEADERSHIP UNDERWATER Under the surface of our blue planet, leadership matters just as much as buoyancy control. When we talk about women in diving leadership, we are not asking for a qu…

Proof That It’s Never Too Late to Dive Into AdventureAUGUSTA, GA — Aggressor Adventures® is proud to recognize Jon Ayers...
01/07/2026

Proof That It’s Never Too Late to Dive Into AdventureAUGUSTA, GA — Aggressor Adventures® is proud to recognize Jon Ayers of Colleyville, Texas as its 2025 Most Traveled Guest (MTG) Award Winner, honoring his extraordinary enthusiasm for scuba diving and his commitment to exploration in a remarkably short period of time.

Although Jon had been fascinated by the ocean since childhood, he earned his Open Water scuba certification in late 2023 at age 61. Just months later, he embarked on his first dive trip—and quickly discovered a passion that would reshape his travels. By October 2024, Jon joined his first Aggressor Adventures liveaboard and immediately connected with the experience.

“The Aggressor Adventures experience was perfect,” Jon says.

Proof That It’s Never Too Late to Dive Into AdventureAUGUSTA, GA — Aggressor Adventures® is proud to recognize Jon Ayers of Colleyville, Texas as its 2025 Most Traveled Guest (MTG) Award Winner, ho…

What does it really take to build a thriving dive shop community in a seasonal market? 🌊In this episode of Level Up: Fro...
01/06/2026

What does it really take to build a thriving dive shop community in a seasonal market? 🌊
In this episode of Level Up: From Behind the Counter, Valerie Elliott, owner of Y-Kiki Divers (), shares how intentional retail design, local diving, travel programs, and her “Aloha Socials” create loyalty, momentum, and long-term success. A must-watch for dive retailers.

🎥 Watch now & subscribe free at scubadivingindustry.com

Dive shop community building is at the heart of this episode of Level Up: From Behind the Counter by Scuba Diving Industry Magazine. In this in-depth convers...

What does great dive shop customer service look like in the real world?In this episode of Level Up from Behind the Count...
01/06/2026

What does great dive shop customer service look like in the real world?

In this episode of Level Up from Behind the Counter, we sit down with Shana Phelen, owner of Pura Vida Divers (.Vida.Divers), to talk about hiring for personality, staff training systems, retail merchandising, and managing a complex dive operation built around service first.

🎥 Watch and level up your dive shop: https://www.youtube.com/watch?v=orUp9_JciBg

Dive Shop Customer Service is the foundation of long-term success in today’s competitive retail environment, and this episode showcases exactly how it’s done...

When Simple Mistakes Mean Everything - Al Hornsby"Unfortunately, the instructor ignored the obvious and agreed to let th...
01/06/2026

When Simple Mistakes Mean Everything - Al Hornsby
"Unfortunately, the instructor ignored the obvious and agreed to let the man proceed with the dive."
https://online.flippingbook.com/view/393265162/10/

IN WRITING THIS COLUMN, most of the scenarios I end up describing come out of some of the worst accidents (and lawsuits) that I can recall from my many years of involvement with creating, enforcing…

Nicole Russell Appointed to Lead Association During Ongoing CEO SearchSan Diego, CA (January 6, 2026) – The Diving Equip...
01/06/2026

Nicole Russell Appointed to Lead Association During Ongoing CEO Search

San Diego, CA (January 6, 2026) – The Diving Equipment & Marketing Association (DEMA) today shared an update on its executive leadership transition. While the search for the Association’s next President & CEO continues, the DEMA Board of Directors is pleased to appoint Nicole Russell, CEM, as Interim CEO & President, effective immediately. The Board remains committed to a thorough and thoughtful selection process for DEMA’s next President & CEO, as originally announced in October 2025. The appointed Search Committee is reviewing and meeting with qualified candidates and the Board expects to identify an outstanding leader who will guide DEMA into its next chapter. In the meantime, Nicole Russell, most recently serving as Vice President, Operations, will lead the Association’s daily operations and strategic initiatives as Interim President & CEO.

Nicole Russell Appointed to Lead Association During Ongoing CEO Search San Diego, CA (January 6, 2026) – The Diving Equipment & Marketing Association (DEMA) today shared an update on its execut…

Why Your Customers Need to Dive Their Experience, Not Their C-Card - Dan Orr"In other words, just showing a certificatio...
01/06/2026

Why Your Customers Need to Dive Their Experience, Not Their C-Card - Dan Orr
"In other words, just showing a certification when signing up for a course, dive charter or dive vacation may not be enough."
https://online.flippingbook.com/view/393265162/6/

THE PHRASE “dive your experience, not your C-card” is a critical piece of wisdom in scuba diving safety that prioritizes a diver’s actual skills and recent practice over a formal …

Address

Plano, TX
75093

Telephone

+19722676700

Website

https://scubadivingindustry.com/

Alerts

Be the first to know and let us send you an email when Cline Group / Scuba Diving Industry Magazine posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Share

Category