Cline Group / Scuba Diving Industry Magazine

Cline Group / Scuba Diving Industry Magazine Advertising, Marketing, Research, Consulting in the Scuba Diving. Publishers of Scuba Diving Industry Magazine a magazine for Dive Professionals.

Cline Group Advertising was founded in 1990 as an international advertising and marketing consultancy, with many areas of expertise. From high-technology to web-commerce to sports marketing, Cline Group provides value services with proven results. According to company president William Cline, ”Cline Group is unique - we have had the pleasure and experience of working with a very diverse group of c

lients ranging from foreign governments to small start-ups. We are set apart as our entire focus is on producing work that generates business - not awards.”

Cline Group is highly respected in the specialty sports marketing arena - having produced a national traveling sports pavilion that exhibited at large outdoor events all over the nation. With tens of millions of exposures, in 50 markets, Cline Group’s event experience is substantial and impressive. Services offered by Cline Group include; consumer marketing and advertising design; strategic tourism planning; consumer and B2B research; events marketing; and internet strategic services including website design and management. Cline Group is fortunate to have been written about in THE WALL STREET JOURNAL, FORTUNE and ENTREPRENEUR magazines, plus numerous newspapers and specialty sports magazines.

What’s the secret to building loyal divers, boosting year-round revenue, and keeping your shop thriving even through the...
10/10/2025

What’s the secret to building loyal divers, boosting year-round revenue, and keeping your shop thriving even through the off-season? 🌊

In this new episode of Marketing Minutes, we sit down with Brooke Speedy, manager of Tom Leard’s Underwater Service in Indiana, to explore how community building, college partnerships, structured training, and dive travel work together to create unstoppable momentum for a dive business.

👉 Watch here: https://www.youtube.com/watch?v=uxQvANc257o

Dive Shop Marketing Tips take center stage in this retailer-focused episode of Marketing Minutes by Scuba Diving Industry Magazine. We sit down with Brooke S...

10/09/2025
10/09/2025
10/09/2025
10/09/2025
Dive legend Dan Orr joins Marketing Minutes for an inspiring conversation on a lifetime of leadership, service, and dive...
10/09/2025

Dive legend Dan Orr joins Marketing Minutes for an inspiring conversation on a lifetime of leadership, service, and dive safety. 🌊

From his early days in the Florida Keys to his time leading Divers Alert Network, and now as founder of Dan Orr Consulting, Dan has helped shape modern scuba education and safety. Don’t miss his insights on where the dive industry is headed, his newest books from Best Publishing, and his passion for helping others.

🎧 https://www.youtube.com/watch?v=7gKuC7wDq6s

Dive Industry Insights takes a deep dive with Dan Orr, former President of Divers Alert Network (DAN) and founder of Dan Orr Consulting, in this episode of M...

Remembering Jerry Beaty🌺 Wear a Hawaiian shirt on Thursday, November 13 🌺We’re deeply saddened by the passing of diving...
10/08/2025

Remembering Jerry Beaty🌺 Wear a Hawaiian shirt on Thursday, November 13 🌺

We’re deeply saddened by the passing of diving legend Jerry Beaty, whose warmth, humor, and wisdom shaped our industry for decades. Earlier this year at the Scuba Show Long Beach, we had the honor of sitting down with Jerry to hear his reflections on the evolution of diving, the vital role of local dive shops, and his lifelong passion for adventure are as relevant and inspiring as ever. Jerry Beaty

🎥 Watch the interview here and celebrate Jerry’s legacy: https://www.youtube.com/watch?v=YCSIE8eOEsI

To honor his life and spirit, we invite everyone attending the DEMA Show to join in a simple tribute:
🌺 Wear a Hawaiian shirt on Thursday, November 13 🌺

Jerry’s aloha energy was contagious — let’s fill the show floor with color, laughter, and love in his memory. If you participate, share a photo with so we can celebrate his incredible legacy together.

In this special edition of Marketing Minutes filmed live from the Scuba Show, Britain Cline chats with Jerry Beaty, a true veteran of the dive industry who’s...

Nassau, The Bahamas – The Bahamas Ministry of Tourism joins forces with Neal Watson’s Bimini Scuba Center to welcome div...
10/08/2025

Nassau, The Bahamas – The Bahamas Ministry of Tourism joins forces with Neal Watson’s Bimini Scuba Center to welcome dive shop owners, group trip leaders, media influencers, and tour operators to Bimini Bound – FAM Trip 2025, held Thursday, November 6 through Monday, November 10, 2025, at Bimini Big Game Club, North Bimini.
https://www.bahamas.com/events/bimini-dive-fam-trip?utm_source=BMOT_Database&utm_medium=Landing_Page&utm_campaign=Leisure_Bahamas&utm_content=BMOT_Bimini_bound_fam_trip_landing_page_2025

Registration is limited – ONLY 8 SPOTS REMAIN! CLICK HERE TO JOIN ONLY 8 SPOTS REMAIN! CLICK HERE TO JOIN: https://docs.google.com/forms/d/e/1FAIpQLScYnAHf561QRFYGo6k7vSNARW-y_2mmivCBw4juK7wkvCvK5w/viewform

🌏 Dive Retail Success from the Great Barrier Reef!From the Bahamas to Australia — Charlotte and Beto Barbosa of Divers D...
10/08/2025

🌏 Dive Retail Success from the Great Barrier Reef!
From the Bahamas to Australia — Charlotte and Beto Barbosa of Divers Den share how they’ve grown one of the most dynamic dive operations in Cairns.

In this new Level Up: From Behind the Counter episode, we explore how they manage 60 staff, run a fleet of liveaboards and day boats, and bring eco-sustainability and female leadership to scuba training.

🎧 ▶️ Watch on YouTube: https://www.youtube.com/channel/UCmKF_l3vzM-qnTHsn7QRbNQ/

Dive Retail Success – How Divers Den Thrives on the Great Barrier ReefDive retail success takes on new meaning at Divers Den Australia, one of the largest an...

📣 DEMA is coming!Reach thousands of dive professionals before, during, and after the show in the Expanded DEMA Issue of ...
10/08/2025

📣 DEMA is coming!
Reach thousands of dive professionals before, during, and after the show in the Expanded DEMA Issue of Scuba Diving Industry Magazine!
💥 Includes an Exhibitor List
💥 Distributed Free in the DEMA Lobby
🗓️ Art Deadline: October 20th
📞 Contact: 954-358-9660
📧 [email protected]

Let’s make sure your brand is seen by every DEMA attendee. 🌊
👉 https://scubadivingindustry.com

Address

Plano, TX
75093

Telephone

+19722676700

Website

https://scubadivingindustry.com/

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