Cline Group / Scuba Diving Industry Magazine

08/08/2025

How Big Are We As A Global Industry In Terms of Sales - William Cline
https://online.flippingbook.com/view/437241628/4/
"Multiple studies suggest the U.S. makes up 30% of global sales, so extrapolating globally, then accounting for the estimated percentage of retailer vs. consumer direct sales, we estimate the entire worldwide dive industry is worth $8.2 billion"

How big is our industry, really? That question comes up often – and for good reason. While there are a few studies and even a book or two floating around,

08/07/2025

Shark Forward: Stay Sharp in Mid-Summer - William Cline
https://online.flippingbook.com/view/437241628/10/
"Sharks have a reputation for being relentless, always moving, always focused. They have to be. Most species must keep swimming just to breathe. It’s that forward momentum that allows them to survive and thrive, no matter how turbulent the ocean becomes"

Welcome to my new series using real world business instincts inspired by marine life. I hope you enjoy this new column!Mid-summer. For dive pros, this is when

08/06/2025

What Does Age Have To Do With It? - Dan Orr
https://online.flippingbook.com/view/437241628/6/
"Over the years there have been numerous reports of tour operators, some associated with cruise lines and some not, either denying guests the opportunity to dive if they are beyond a certain age or requiring them to submit a medical history questionnaire, possibly requiring a physician’s signature, to be able to scuba dive or snorkel. I have heard reports that the age of concern can be as low as 60 but most frequently the age of concern seems to be 70 or beyond."

Since 2022, I have offered nearly 100 free webinars on a number of diving safety-related topics to any interested group. One my most popular webinar topics is

08/05/2025

Dr. Sylvia Earle’s Focus On Ocean Conservation - John Christopher Fine
https://online.flippingbook.com/view/437241628/38/
"Their mantra – that even a ripple can make a difference – was echoed by 18-year-old Ryan Moralevitz, who began picking up plastic trash at age four. “I got told ‘no’ bunches of times. I kept going. Everybody, no matter your age, can make an impact.“"

“Einstein was a pretty smart man but he didn’t know what kids know today. He didn’t see the Earth from outer space,” Dr. Sylvia Earle re- marked at the Future

08/04/2025

Building Strategic Partnerships for Business Growth - Terry Cummins
https://online.flippingbook.com/view/591914649/23/
"Once you decide to explore the partnership concept, start looking early to find bona fide potential partners. This can take some time, and you want to get it right the first time because failed partnerships of any kind can be hurtful to both parties."

Some years ago I was hovering at 66 feet (20 mts) marveling at a Sand Goby sharing its home with a blind shrimp: a well-documented and often photographed

08/03/2025

Exploring Garmin's new underwater tech! at Fantasy Lake, NC "Super epic" is right — testing the Descent S1 Buoy has been an amazing experience. A true safety game-changer! Stay tuned for more dives and discoveries!

08/03/2025

See Clearly. Dive Safely. Vision Correction & Diving - Dan Orr
https://online.flippingbook.com/view/926027453/6/
"I think many of us can remember when we reached that magic age where our arms were no longer long enough for us to read clearly. I remember that time all too well."

Age, I’m afraid, is a fact of life. Even though we see countless commercials and advertisements on television touting various “anti-aging” treatments, that,

08/03/2025

🚨 New Dive Tech from Garmin - Descent S1 Buoy 🚨
We hit the water with Patrick Danko from Garmin and our friends at Divers Alert Network for a hands-on test of the Descent S1 Buoy — Garmin’s newest tool for real-time diver tracking, topside messaging, and enhanced dive safety.

💬 Watch the full field demo from Fantasy Lake, NC — see how the Garmin Dive™ ecosystem tracks up to 8 divers, monitors tank pressure and depth, and helps divers return to the buoy with live directional guidance.

🎥 Featuring:
✅ Patrick Danko (Garmin) Garmin
✅ Stephen Jamroz (DAN) Divers Alert Network
✅ Scuba Diving Industry Magazine team
https://www.youtube.com/watch?v=PYLwN9cBDU8

🔗 Garmin's site: https://www.garmin.com/en-US/c/sports-fitness/dive-computers-smartwatches/
🔗 Explore the magazine: https://scubadivingindustry.com
📬 Subscribe FREE: https://scubadivingindustry.com/subscribe-for-free/
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08/02/2025

Behind The Lens: Mobula Rays are Diamonds in the Sky - Amos Nachoum
https://online.flippingbook.com/view/437241628/16/
"The longer I spent with them, the more they resembled a sky in motion – a field of stars, but here the light was alive. The rays shifted and glimmered, drifting together, each one shining for a moment before another passed into its place."

In the bright summer waters off Baja, the mobula rays gather in extraordinary numbers. Hundreds – sometimes thousands – swim together near the sunlit surface,

08/01/2025

🎧 NEW EPISODE: Selling a Dive Shop – The Real Story
Ever wondered what it really takes to sell a scuba business? Jeff Cinciripino, former owner of Scuba Shack in Connecticut, joins our podcast to walk through the emotional, financial, and strategic steps he took to exit successfully—and how he’s still giving back to the industry.

From customer service secrets to building a sell-ready business, this episode is packed with advice for dive retailers at any stage of ownership.

📺 Watch now on YouTube: https://www.youtube.com/watch?v=ACabop_Wd3E

📰 Explore the magazine: https://scubadivingindustry.com

Thinking of selling your scuba dive shop? Learn how Jeff Cinciripino, former owner of Scuba Shack in Rocky Hill, Connecticut, successfully planned and execut...

08/01/2025

Vision, Values, Mission: Making Statements That Benefit Your Business - Cathryn Castle Garcia
https://online.flippingbook.com/view/437241628/22/
"A vision statement is your company’s long term goal. It’s aspirational and forward-facing. As the business owner, use your imagination to envision where you want your business to be in five years."

If you’re in business, you’re on a mission. Do you and your team know the mission and how to achieve it? And are you equipped to succeed? The iconic phrase,

07/31/2025

6/9/25 Bill Cole, Sea Experience: VA Benefits, Dive Careers & Eco Initiatives on Marketing Minutes
https://www.youtube.com/watch?v=jplTT6CHxrY&list=PLHugO_FyFaiqcAEM9XlnZVyMfGoiAeEYH
"We immerse our students in real world workings of the dive industry. We're like a trade school for diving, we prepare students for a job in the scuba industry."

Dive Career Training, VA Benefits & Eco Dive Programs at Sea Experience Fort LauderdaleIn this episode of Marketing Minutes by Scuba Diving Industry Magazine...