Direct Selling News

09/09/2025

Velovita announced Robert Oblon has been named Chief Marketing Officer. In this new role, Oblon will oversee the company’s global marketing initiatives, fuel brand innovation, elevate market presence and foster deeper connections with Velovita members and customers.

Velovita announced Robert Oblon has been named Chief Marketing Officer. Previously, Oblon founded and led a number of multimillion-dollar direct selling companies and brings expertise in business strategy, marketing, brand development and growth acceleration. In this new role, Oblon will oversee the...

09/09/2025

MARY KAY unveiled what it is calling a “bold digital persona to set the record straight for Gen Z and Millennials across social and streaming platforms.” The Miss Conceptions social media series blends humor, authenticity and short-form content to debunk what the brand believes are longstanding myths about Mary Kay, like “Isn’t Mary Kay just for grandmas?”

Mary Kay Inc. unveiled what it is calling a “bold digital persona to set the record straight for Gen Z and Millennials across social and streaming platforms.” The Miss Conceptions social media series blends humor, authenticity and short-form content to debunk what the brand believes are longstan...

09/09/2025

We’re excited to welcome Sarah Shadonix, Founder & CEO of Scout & Cellar, to the DSU Fall 2025 stage October 6-8th!

After leaving a decade-long career as a litigator to pursue her passion for wine, Sarah launched Scout & Cellar to create a cleaner, better wine experience—and in the process, built one of the most innovative companies in the channel. As part of the Affiliate Panel, Sarah will share how Scout & Cellar is embracing modern marketing models while staying grounded in brand values, compliance and community.

This panel is a can’t-miss for any company considering or currently navigating the world of affiliate marketing.

🎟️ Register for FREE → https://www.dsnevents.com/fall2025
📅 October 6–8 | Plano, TX
&Cellar

09/08/2025

Herbalife India was recognized at the BIGBOX India 2025 summit, winning the Sustainable Supply Chain Award. This recognition symbolizes Herbalife India’s commitment to supply chain excellence and environmental responsibility.

09/08/2025

We’re excited to welcome Rick Redford, President of Livepure Global, to the DSU Fall 2025 stage October 6-8th!

With over 30 years of experience in network marketing, Rick knows what it takes to build high-performing teams and lead with authenticity. As part of the Affiliate Panel, Rick will explore how direct selling companies can adapt to the rise of affiliate and influencer models—without losing the trust, alignment, and long-term growth that define lasting success.

This panel is a can’t-miss for any company considering or currently navigating the world of affiliate marketing.

🎟️ Register for FREE → https://www.dsnevents.com/fall2025
📅 October 6–8 | Plano, TX

09/08/2025

Cambridge Nutritional Foods announced Ashley Farmer has been named Chief Executive Officer. Farmer previously served as Chief Commercial Officer and succeeds Chris McDermott, who announced his retirement after 22 years with the company. Farmer brings more than a decade of experience in direct sales and, since joining Cambridge Nutritional Foods in 2023, has worked to unify sales, marketing, product and all digital functions within the company.

Cambridge Nutritional Foods announced Ashley Farmer has been named Chief Executive Officer. Farmer previously served as Chief Commercial Officer and succeeds Chris McDermott, who announced his retirement after 22 years with the company. Farmer brings more than a decade of experience in direct sales....

09/08/2025

After 22 years, Cambridge Nutritional Foods CEO Chris McDermott announced he will retire from the company in January 2026. McDermott was integral to leading the company through significant growth phases and expanded its brand portfolio from The 1:1 Diet by Cambridge Weight Plan to include the launch of women’s wellbeing brand Serenova Nutrition as well as food product development and manufacturing provider Food Nutrition Partners.

After 22 years, Cambridge Nutritional Foods CEO Chris McDermott announced he will retire from the company in January 2026. McDermott was integral to leading the company through significant growth phases and expanded its brand portfolio from the 1:1 Diet (formerly known as the Cambridge Weight Plan)....

09/05/2025

What makes a direct selling company Built to Last?

We’re excited to welcome Rob L. Sperry, international speaker, bestselling author, and host of DSN’s Built to Last podcast, to the DSU Fall 2025 stage October 6-8 in Plano, TX!

With two decades in the direct selling profession, Rob has coached and consulted alongside the top 1% of earners and executives. He’s personally trained over 1,700 six- and seven-figure leaders and helped companies implement real-world systems that scale. His latest book, Built to Last in Direct Selling, offers a framework for turning short-term momentum into long-term belief.

Rob will draw from his book and podcast to reveal the strategies, systems, and leadership shifts that set enduring companies apart—and make them truly built to last. He’ll outline the recognition, onboarding, compensation and culture changes companies must embrace to build an organization people stay with—and fight for.

🎟️ Register for FREE → https://www.dsnevents.com/fall2025
📅 October 6–8 | Plano, TX

DSU is exclusively designed for and limited to active corporate direct selling executive employees. Registration is free.

09/05/2025

LifeVantage announced the strategic acquisition of LoveBiome, a direct sales company focused on microbiome care and wellness solutions. The definitive agreement will allow LifeVantage to incorporate LoveBiome’s leadership in the emerging microbiome health sector into its current wellness mission to activate optimal health processes at the cellular level.

LifeVantage Corporation announced the strategic acquisition of LoveBiome, a direct sales company focused on microbiome care and wellness solutions. The definitive agreement will allow LifeVantage to incorporate LoveBiome’s leadership in the emerging microbiome health sector into its current wellne...

09/05/2025

🎙️Do you find it hard to sit down with an issue of DSN in the middle of all your other commitments? We’ve got you covered! Check out the revamped DSN podcast where we share content from our current issue in audio form. Listen while you work out or commute—it’s a great way to stay informed, engaged and one step ahead!

👉 Available on your favorite podcast platform!

In this DSN podcast, we share two intriguing articles straight from the pages of the September/October edition of Direct Selling News. First, we examine the often-overlooked opportunity direct selling can offer professionals displaced by AI. Next, kick off your long-term strategic planning with Paul...

09/05/2025

COMING SOON: The BUILT TO LAST Company Spotlight on LifeWave!

Host Rob Sperry sits down with David Schmidt and Meredith Berkich of LifeWave for an inside look at the leadership, innovation and vision shaping the company’s future.

Subscribe today so you don’t miss the episode. https://www.builttolastpodcast.com/

While you wait, dive into the audio version of Rob Sperry’s latest book, Built to Last in Direct Selling, for more insights on lasting success in the channel.

09/04/2025

📖DSN online exclusive: If you lead a direct selling company today, you’ve probably noticed a growing trend—one that might make you a little nervous—your top field leaders are building personal brands. They’re launching podcasts, growing social media followings, writing books and creating content that sometimes extends beyond your company’s products and mission.

If you lead a direct selling company today, you’ve probably noticed a growing trend—one that might make you a little nervous—your top field leaders are building personal brands. They’re launching podcasts, growing social media followings, writing books and creating content that sometimes ext...