Direct Selling News

10/30/2025

Medifast, the parent company of direct selling organization OPTAVIA, announced a new focus on holistic metabolic health. This transformation will begin with its recently introduced Metabolic Synchronization, a system designed to reverse metabolic dysfunction with a “targeted reset” of the body’s metabolism.

Medifast, the parent company of direct selling organization OPTAVIA, announced a new focus on holistic metabolic health. This transformation will begin with its recently introduced Metabolic Synchronization, a system designed to reverse metabolic dysfunction with a “targeted reset” of the body.....

10/30/2025

eXp Realty welcomed more than 4,500 attendees to its eXpcon Miami event. The annual conference offered three days of education, major announcements and empowerment. In addition to debuting its new AI technology platform, Mira, the company also confirmed its newest international markets in the Netherlands, Luxembourg and Romania.

eXp Realty welcomed more than 4,500 attendees to its eXpcon Miami event. The annual conference offered three days of education, major announcements and empowerment.

10/30/2025

Herbalife celebrated the opening of its new Center of Excellence–Quality Control and Research and Development Labs. Located in Torrance, California, the facility represents a $7 million investment that integrates research and development with sensory science and quality control.

Herbalife Ltd. celebrated the opening of its new Center of Excellence–Quality Control and Research and Development Labs. Located in Torrance, California, the facility represents a $7 million investment that integrates research and development with sensory science and quality control.

10/29/2025

Regal Ware Cookware announced the appointment of Greg Windfeldt and Dan Hess to its board of directors. Gene Windfeldt, Greg’s father, will now step down from his role as a board member.

Regal Ware announced the appointment of Greg Windfeldt and Dan Hess to its board of directors. Gene Windfeldt, Greg’s father, will now step down from his role as a board member. “We are incredibly grateful to Gene for his service to Regal Ware,” said Ryan Reigle, Regal Ware Chairman and CEO. ....

10/29/2025

📖Online Exclusive from DSN magazine: Services have become the most consistent source of growth and stability in direct selling, outpacing nearly every other category and now representing more than $30 billion in annual US revenue. This isn’t happening in a vacuum. More than 70 percent of the US economy is services based, and the direct selling channel now mirrors that transformation—60 percent of the channel’s total volume now comes from services rather than products.

Services have become the most consistent source of growth and stability in direct selling, outpacing nearly every other category and now representing more than $30 billion in annual US revenue. This isn’t happening in a vacuum. More than 70 percent of the US economy is services based, and the dire...

10/29/2025

📖From DSN magazine: Is it better to partner with specialized service providers with focused expertise or rely on generalist companies offering end-to-end solutions? The evidence increasingly points to specialization as the winning approach.

Is it better to partner with specialized service providers with focused expertise or rely on generalist companies offering end-to-end solutions? The evidence increasingly points to specialization as the winning approach.

10/28/2025

At its 2025 conference, LifeWave Corporate celebrated its community and shared purpose and vision for the future. As part of that communal experience, LifeWave debuted a new asset video featuring William Shatner as “The World’s Oldest Intern.” In it, Shatner tours the LifeWave Welcome Center as a LifeWave intern and marvels at the center’s next-level innovation and design, which was created by visual effects artist Doug Drexler, best known for his work on Star Trek—the long-running series that featured Shatner as Captain Kirk.

At its 2025 conference, LifeWave celebrated its community and shared purpose and vision for the future. As part of that communal experience, LifeWave debuted a new asset video featuring William Shatner as “The World’s Oldest Intern.” In it, Shatner tours the LifeWave Welcome Center as a LifeWa...

10/28/2025

BELLAME debuted a new business model that it is calling the Omni Marketing Opportunity. This new structure will unite affiliate marketing, influencer reach and direct selling into one platform and eliminates the typical barriers to entry, like enrollment fees, monthly costs and required purchases.

Bellame Beauty debuted a new business model that it is calling the Omni Marketing Opportunity. This new structure will unite affiliate marketing, influencer reach and direct selling into one platform and eliminates the typical barriers to entry, like enrollment fees, monthly costs and required purch...

10/28/2025

K-Beauty brand RIMAN officially launched in London. The company made its European debut with a RIMAN UK Grand Opening event at the Novotel London West, showcasing its brand philosophy, core product lines and strategic roadmap for Europe.

10/27/2025

Sunrider International announced Vallen Blackburn has been appointed Chief Financial Officer. Blackburn brings more than two decades of global finance and operations leadership across the public and private sector and has both domestic and international direct selling leadership experience. Blackburn specializes in modernizing financial systems and driving profitable growth through strategy alignment, ex*****on and accountability.

Sunrider International announced Vallen Blackburn has been appointed Chief Financial Officer. Blackburn brings more than two decades of global finance and operations leadership across the public and private sector and has both domestic and international direct selling leadership experience. Blackbur...

10/27/2025

USANA Health Sciences Inc. announced its financial results for the third quarter of 2025. Net sales increased 7% year-over-year, reaching $214 million, up from $200 million. The company experienced a net loss, however, of $6.5 million, compared to net earnings of $10.6 million in Q3 2024. Adjusted EBITDA was $13.8 million, down from $24.6 million in the same period last year.

USANA Health Sciences, Inc. announced its financial results for the third quarter of 2025. Net sales increased 7% year-over-year, reaching $214 million, up from $200 million. The company experienced a net loss, however, of $6.5 million, compared to net earnings of $10.6 million in Q3 2024.

10/27/2025

Betterware de Mexico, SAPI de CV, now known as BeFra, announced its financial results for the third quarter of 2025. The company stated that it significantly strengthened its third quarter profitability and operating cashflow. Revenue during the quarter improved 1.4% year-over-year, with a 22% increase in EBITDA and a 71% increase in EPS.

Betterware de Mexico, SAPI de CV, now known as BeFra, announced its financial results for the third quarter of 2025. The company stated that it significantly strengthened its third quarter profitability and operating cashflow. Revenue during the quarter improved 1.4% year-over-year, with a 22% incre...