10/10/2026
In 1964, The Beatles set out on their first American tour at the height of the Civil Rights Movement, hitting tour stops across the United States (including in the south). The Civil Rights Act of 1964 had just been signed into law by President Johnson that July, and the American South was actively flouting it. This is the story of that tour, a one-line clause in The Beatles rider, a moral stand that Paul McCartney called "just common sense," and the famous Gator Bowl stop in Jacksonville, FL.