11/20/2025
💡 The rules of TV advertising are changing fast, and Dan Walsh, our SVP, Ad Tech Product Management, spoke to FEED’s Verity Butler about what that shift really looks like. From converging linear and digital inventory to building toward true audience-based trading, he explains how broadcasters can create smarter, more efficient paths to monetization. He also looks at how data, automation and changing viewer habits are shaping a more flexible and connected approach to ad delivery.
Explore the full story and see how the landscape is evolving: https://myimagine.tech/4i8yugm