
05/01/2025
"People are finally starting to understand that the debate of linear versus digital was the wrong debate. We are going to be in an environment of linear plus digital, probably for a decade, maybe longer." - Imagine's CEO Steve Reynolds recently spoke with NewscastStudio's Dak Dillon about the future of adtech and monetization.
He emphasized that the industry's future lies in combining linear and digital, not choosing between them. Steve also shared how broadcasters are unifying their tech stacks and ad sales models to boost efficiency, supported by solutions like the Aviator playout ecosystem and SureFire video ad server.
Read the full article to see how Imagine Communications is helping shape the future of monetization: https://myimagine.tech/3GCuhD5