Imagine Communications

Imagine Communications A global leader in video infrastructure, advertising management and workflow solutions.

🗳️Voting is now open for the 2026 BroadcastPro Middle East Manufacturer Awards, and Imagine Communications has been shor...
06/17/2026

🗳️Voting is now open for the 2026 BroadcastPro Middle East Manufacturer Awards, and Imagine Communications has been shortlisted in the Broadcast Playout category for our XVR Playout Engines!

The awards recognize manufacturers whose solutions are making an impact across the region’s broadcast sector. XVR supports agile channel deployment, enabling ingest and playout across on-premises and cloud environments to help broadcasters manage more channels with greater flexibility.

Voting is now open – cast your vote for Imagine Communications in the Broadcast Playout category here: https://myimagine.tech/4fWplZv

Cord-cutting, audience erosion and measurement gaps are reshaping TV advertising. At The Stream TV Show 2026, Imagine Co...
06/12/2026

Cord-cutting, audience erosion and measurement gaps are reshaping TV advertising. At The Stream TV Show 2026, Imagine Communications CEO Steve Reynolds will join VIDAA, LG Ad Solutions, ShowSeeker and Google Ads to explore how broadcast and CTV can work together to extend reach, support monetization and create a more unified buying experience.

Moderated by Foundry512 president Aaron Henry, ‘Broadcast & CTV Convergence: Bridging the Next Era of TV Advertising’ will bring distributor, agency and technology perspectives together around the next phase of TV advertising.

📅 Thursday, June 18
🕓 04:20 PM - 05:00 PM
📍 Summit 8/9 meeting room

Heading to StreamTV Show? Add the session to your agenda and connect with the Imagine team while you are there: https://myimagine.tech/4ghmABZ

💬 “Our goal isn’t to replace people; we’re freeing them up to focus on higher-level decisions where human judgment reall...
06/11/2026

💬 “Our goal isn’t to replace people; we’re freeing them up to focus on higher-level decisions where human judgment really adds value.” - Steve Reynolds, CEO, Imagine Communications

In the latest issue of Production360 , Steve shares why broadcast’s adoption of AI should not come as a surprise, where it is already making a practical impact, and how it is being used to improve monetization.

The article explores that impact across video quality analysis, CTV audience data, rights, scheduling and live sports production workflows, showing how AI can help teams analyze more, automate time-consuming tasks and support better operational decisions.

Read the full article: https://myimagine.tech/4fFXOva

🌎 When billions of fans tune in for this summer’s biggest international soccer tournament, what does it take to make eve...
06/08/2026

🌎 When billions of fans tune in for this summer’s biggest international soccer tournament, what does it take to make every frame, feed and workflow deliver at global scale?

In our brand new blog, John Mailhot, SVP, Product Management at Imagine Communications, explores how HDR, progressive scanning and SMPTE ST 2110 are helping broadcasters meet rising expectations for premium live sports coverage.

From richer picture quality and greater realism to scalable IP infrastructure that can support complex live production, these technologies are shaping how the world’s biggest live sports moments are produced and delivered.

Trusted when the world is watching, Imagine has supported some of the industry’s most iconic sports and live event workflows for decades.

👉 Read the full blog to see how modern broadcast infrastructure is helping bring fans closer to the action: https://myimagine.tech/4xl4cOU

💡 Cloud-native expectations are changing what broadcasters need from their technology partners.In NewscastStudio’s lates...
06/05/2026

💡 Cloud-native expectations are changing what broadcasters need from their technology partners.

In NewscastStudio’s latest Industry Insights, John Mailhot, SVP of Product Management at Imagine Communications, shares his perspective on how vendors are adapting their product strategies as customers look for systems that can operate consistently across on-prem, hybrid and cloud environments.

As part of that shift, he also points to growing demand for tighter integration, with broadcasters increasingly expecting solutions to operate as part of a complete workflow rather than as standalone tools.

Read the full article to see how broadcasters and technology vendors are preparing for the next phase of cloud production: https://myimagine.tech/4e64ekL

Flexibility and predictability. In live production, you need both.John Mailhot, SVP Product Management at Imagine Commun...
06/02/2026

Flexibility and predictability. In live production, you need both.

John Mailhot, SVP Product Management at Imagine Communications, shares his take on managing latency, orchestration and complexity in hybrid cloud production in this Industry Insights roundtable from NewscastStudio.

Read the full roundtable: https://myimagine.tech/4ufOwtt

When Torneos set out to modernize its playout operation, the goal was clear: preserve the workflows its teams rely on, s...
05/29/2026

When Torneos set out to modernize its playout operation, the goal was clear: preserve the workflows its teams rely on, strengthen business continuity, and build a foundation for what comes next.

Working with Imagine Communications, Torneos refreshed its broadcast infrastructure with Versio integrated playout, ADC automation, Selenio Network Processor (SNP) with automatic changeover, and IOX Express shared storage.

The result?

👉 12 main and 12 fully redundant backup channels
👉 A simplified on-air operation for live sports
👉 A clear path toward UHD, IP, and expanded channel capacity

See how Torneos is modernizing live sports playout without leaving trusted workflows behind: https://myimagine.tech/4vaOpA6

🏉 College sports production is moving quickly, and the conversations at the 2026 Sports Video Group College Summit showe...
05/29/2026

🏉 College sports production is moving quickly, and the conversations at the 2026 Sports Video Group College Summit showed us just how much teams are taking on across live video, in-venue shows, and fast-moving production environments.

We had a great couple of days with the college sports production community, getting involved in industry conversations and hearing first-hand where teams are focusing next.

Want to keep the conversation going? Reach out to the Imagine team 👉 https://myimagine.tech/3PuJ3Rh

🗣️ “Broadcasters keep core, high-utilization workflows on-prem for control and cost predictability, while using the clou...
05/25/2026

🗣️ “Broadcasters keep core, high-utilization workflows on-prem for control and cost predictability, while using the cloud for overflow, resilience, and short-term needs.” - John Mailhot, SVP of Product Management, Imagine Communications

In NewscastStudio's latest Industry Insights roundtable, John shares his perspective on the evolving role of cloud in broadcast operations, highlighting where it delivers real-world value today and why hybrid infrastructure has emerged as the most practical path forward for many broadcasters.

Read the full article: https://myimagine.tech/4nLeNy0

🏁 The 110th running of the Indianapolis 500 is here, bringing motor racing fans together around the world for one of the...
05/24/2026

🏁 The 110th running of the Indianapolis 500 is here, bringing motor racing fans together around the world for one of the most iconic days in the racing calendar.

We’ll be watching and wishing the IMS Productions team a great race day as they deliver their second Indy 500 broadcast in HDR using Imagine Communications technology as part of their award-winning IP core infrastructure.

Curious about the broadcast technology behind race day? Read the IMS Productions customer story: https://myimagine.tech/4a0QnuD

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