Platinum Rye Entertainment

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Platinum Rye Entertainment

Entertainment experts powering pop culture.
30+ years of game changing brand partnerships.

06/10/2025

𝗧𝗲𝗱𝗱𝘆 𝗦𝘄𝗶𝗺𝘀 is bringing his signature soul, swagger and sparkle to a glitzy new collaboration with — just in time for his North American tour. From black diamonds to a teddy bear pendant (naturally), his curated collection is all about celebrating love, in every form. Offically crowned Kay’s Chief Love Officer, Swims will headline the new “Love Louder” campaign, re-record the brand’s iconic “Every Kiss Begins with Kay” jingle and curate jewelry collections tied to his first Father’s Day and his sold-out tour, sponsored by Kay. Kudos to for truly manifesting this incredible partnership into existence. 🖤

05/21/2025

Tech so good, even God can take a day off! We had a divine time working on the latest Autodesk campaign featuring Emmy-winning actor and comedian Tony Hale as a globe-trotting God, marveling at all the incredible things Autodesk customers have made — from bikes to buildings and everything in between.

Shoutout to our very own for making this inspired match happen. Proof that with the right tools (and talent), anything is possible. 😇

05/05/2025

Tonight, the Met Gala is back with its most impactful theme in years: “Tailored for You,” spotlighting Black style and dandyism through the Costume Institute’s Superfine exhibition (catch coverage on E! and at vogue.com at 6 ET). This isn’t just about fashion—it’s storytelling at its finest.

With co-chairs like 𝗖𝗼𝗹𝗺𝗮𝗻 𝗗𝗼𝗺𝗶𝗻𝗴𝗼, 𝗔$𝗔𝗣 𝗥𝗼𝗰𝗸𝘆, 𝗣𝗵𝗮𝗿𝗿𝗲𝗹𝗹 𝗪𝗶𝗹𝗹𝗶𝗮𝗺𝘀 and 𝗟𝗲𝘄𝗶𝘀 𝗛𝗮𝗺𝗶𝗹𝘁𝗼𝗻, plus a host committee featuring 𝗦𝗶𝗺𝗼𝗻𝗲 𝗕𝗶𝗹𝗲𝘀, 𝗔𝘆𝗼 𝗘𝗱𝗲𝗯𝗶𝗿𝗶, 𝗗𝗮𝗽𝗽𝗲𝗿 𝗗𝗮𝗻 and 𝗥𝗲𝗴𝗶𝗻𝗮 𝗞𝗶𝗻𝗴, this event is a vibrant snapshot of today’s culture.

For brands, this is a golden opportunity to: ✅ Discover up-and-coming talent and trendsetters ✅ Grasp the cultural stories behind fashion choices ✅ Strategize on celebrity partnerships for lasting brand impact.

Think about this: in 2024, Launchmetrics found that the Met Gala brought in $1.4 billion in media impact value(the monetary value of buzz generated), almost double that of the Super Bowl. The Met Gala has evolved beyond just a fashion event—it’s a key indicator of who’s influencing trends today and where the energy is heading tomorrow.

As Platinum Rye helps brands seeking meaningful talent partnerships in the year ahead, we see the 2025 Met Gala as an opportunity to identify future brand partners in the diverse cultural innovators who will be attending tonight. Can’t wait to watch!

04/25/2025

Closing out the week with Friday 5’s from one of our favorite partners in crime, 𝗕𝗿𝗲𝘁𝘁 𝗣𝗮𝗰𝗶𝘀, from UTA. 😊 Happy weekend, all!

04/08/2025

Toxic, rich, and sunburned 🌴☀️ Season 3 of The White Lotus dropped us in Thailand for another round of power plays, secrets, and (yep) murder 👀 No spoilers, but let’s just say the finale did not disappoint.

With viewership potentially hitting 20 million, HBO’s hit series isn’t just a pop culture obsession—it’s a launchpad for talent and a gift to brands — look no further than Jennifer Coolidge’s work with brands like Discover coming off of her starring role in the show’s first and second seasons. From Parker Posey x Gap to Walton Goggins’ perfectly timed Super Bowl spot for GoDaddy to Patrick Schwarzenegger heating things up for SKIMS… the White Lotus effect is real.

Each season puts fresh faces in the spotlight, and we’re already eyeing a few for upcoming campaigns: breakout star Sarah Catherine Hook, global icon Lalisa Manobal, scene-stealer Aimee Lou Wood, and the always-flawless Carrie C**n (just give her the Emmy already).

03/14/2025

We are BACK with Friday 5’s and today they are coming to you from one of our faves (and one of the true OGs of our business), the wonderful 𝗖𝗮𝗿𝗼𝗹 𝗚𝗼𝗹𝗹. Carol is a partner and head of brand marketing and endorsements for Range Media, a firm focusing on talent representation, production, brand storytelling and venture strategy to help talent and brands creatively build cultural capital.

Range represents a diverse range of talent including Bradley Cooper, Eminem, Busy Philipps, Vince Vaughn and Shaboozey. Enjoy...and Happy Weekend all!

02/07/2025

Grammy Best New Artist nominee 𝗧𝗲𝗱𝗱𝘆 𝗦𝘄𝗶𝗺𝘀 was outfitted by Kay Jewelers for music’s big night. From the red carpet to his performance and after-parties, check out his looks inspired by this sparkling collaboration. Kudos to for making it all happen.

01/16/2025

What makes a Super Bowl ad worth $7M for 30 seconds? Our latest Super Poll has the answers. From Taylor Swift topping the celebrity wishlist to Gen Z’s growing appetite for creator collabs, breaks down our decades of experience in Super Bowl work to spotlight what 120M+ viewers really want to see during advertising’s biggest night.

Read the full story at linktree in bio to discover what makes a Super Bowl spot score big with fans.

12/24/2024

✨ When Mexican icon 𝗦𝗮𝗹𝗺𝗮 𝗛𝗮𝘆𝗲𝗸 meets Mexico’s beloved coffee liqueur, magic happens! 🍸 We created a perfect pairing just in time for the holidays with Salma launching limited edition Espressohoho Martini Baubles, turning holiday decorating into a deliciously dramatic affair. These refillable ornaments don’t just dress up your tree – they’re raising spirits (literally!) while supporting Kahlua’s Coffee for Good initiative in Hayek’s home state of Veracruz. Every purchase helps local coffee farmers build sustainable futures through better agricultural practices.

Talk about a perfect blend: Hollywood glamour, holiday cheer, and giving back! 🎄☕️

05/07/2024

Happy Met Gala Monday to all those who celebrate! 🙌🏻

02/02/2024

As we head into the annual chaos that is the week before the big game, it was great to see this story featuring 20 groundbreaking campaigns that redefined Super Bowl advertising.

Honored to see our work on behalf of several brands included here and inspired by all the rest. Happy weekend all! 🏈

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https://platinumrye.com/

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