For over 25 years, “Southern California Life After 50” and www.LifeAfter50.com have covered the senior and baby boomer marketplace with award winning editorial. As media and technology have evolved, our integrated approach to reaching our multi-generational demographic has changed with it. Our compelling and informative stories reach age 50-plus readers throughout the Southern California region as
well as a dynamic and ever-expanding base of Web savvy baby boomers throughout the U.S. Owned, published and printed by Southland Publishing, “Southern California Life After 50” is direct mailed to every resident of Laguna Woods Village, the largest 55-plus community in the West, and distributed at high-end retail locations throughout Southern California such as Gelson's, CVS Pharmacies, Vons, Pavilion, Fresh & Easy and Sam’s Club. On the digital side, www.LifeAfter50.com is the fastest growing 50-plus Web site on the Internet with midweek traffic of over 8,000 visitors per day. With the introduction of our Generation 2 Web site and its enhanced graphics and functionality, our audience, and the time they spend on our site, has started to expand beyond that average.
