
03/13/2025
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In 2010, Onward Publishing had the privilege of collaborating with the City of Seoul and the National Geographic Society on Reflections of Seoul in Four Seasons—a breathtaking photo book celebrating Seoul’s beauty throughout the year.
As part of Seoul’s 600-year celebration, we worked with National Geographic photographer, Jodi Cobb, who traveled through the city in all four seasons, capturing its hidden gems beyond the usual landmarks. From the vibrant autumn colors of Korean Thanksgiving to the heartfelt tradition of Gimjang—when families gather to make kimchi—each season told a unique story of the city’s culture and warmth.
One of the most touching moments? The love padlocks at N Seoul Tower. As Jodi reflected: "When I saw all of these padlocks inscribed with the names of countless couples and their loving sentiments, atop N Seoul Tower, I was truly moved. What an original way to express your feelings, and what a great new tradition for the city."
This project was more than a book—it was a celebration of Seoul’s heart and soul. Swipe through some of our favorite images from the project or view a flip book of the whole publication in the comments ! 📸🇰🇷 https://lnkd.in/eggGYK3N