Northern Attitude Creative Co.

Northern Attitude Creative Co. Mainer helping small businesses crush their goals and grow their biz using socials. Book a Discovery

Growing on IG is like making friends—be fun, be real, and don’t ghost people. Wanna see it in action? Drop a 👇
03/10/2025

Growing on IG is like making friends—be fun, be real, and don’t ghost people. Wanna see it in action? Drop a 👇

Social media should be fun and feel authentic because forced content is ✨not the vibe✨. If it feels like a chore, it’s p...
03/07/2025

Social media should be fun and feel authentic because forced content is ✨not the vibe✨. If it feels like a chore, it’s probably time to switch things up. The best content comes from actually enjoying the process, sharing moments that feel real, not just ticking off a to-do list.

Think less 'what should I post?' and more 'what would I actually stop and watch?' That’s where the magic happens.

If your brand’s social could use a little more ease (and a lot more personality), we’ve got you. Let’s make it fun again. 🤝

We spend so much time making sure our clients’ content is ✨perfect✨ that sometimes we forget to post on our own page (wh...
03/05/2025

We spend so much time making sure our clients’ content is ✨perfect✨ that sometimes we forget to post on our own page (whoops). But we’re turning over a new leaf!

Consider this our official we’re posting more announcement. Hold us accountable. If you don’t see us in your feed, feel free to call us out.

So... what do you want to see more of? Behind the scenes, strategy breakdowns, client stories? You tell us!

02/18/2025

Today I climbed Everest… okay, not literally, but any OrangeTheory member knows this signature workout all too well.

When I got to class and saw "Everest" on the board, it took every fiber of my being to stay. I wanted to turn around, walk out, and pretend I never saw it. But I didn’t. I stuck it through. I tried my best. And sometimes, that’s all you can do.

Entrepreneurship is the same way. There are days you feel on top of the world and days when the incline keeps getting steeper and you wonder why you signed up for this in the first place. But the only way out is through. You show up. You take it one step at a time. You push through the hard parts.

You won’t always hit a personal record. Some days, you’re just proud you didn’t quit. And that’s enough.

02/12/2025

📢 Friendly reminder: Organic social media is a long game, not a quick fix.

If you’re expecting overnight results, you’re setting yourself (and your social team) up for disappointment. It takes at least 3 months to see any movement and closer to 6 months for real, actionable insights.

Anyone telling you otherwise? 🚩🚩🚩

Trust the process, give your content time to work, and stop trying to rush something that literally requires consistency to succeed.

Organic social isn’t magic—it’s strategy, patience, and showing up again and again.

02/11/2025

I was recently asked to do a social media audit for a brand, which is always the first step in building a solid strategy. But it got me thinking... how many businesses that DIY their social media actually know what to look for when doing an audit?

A social media audit isn’t just about checking follower counts or seeing which posts got the most likes. It’s about taking a step back to really understand what’s working, what’s not, and where there’s room to improve.

Here are a few key things to look for when auditing your own page:

✅ Brand Consistency – Does your content feel cohesive? Are your visuals, captions, and messaging aligned?
✅ Content Performance – What types of posts are actually resonating with your audience? What’s getting ignored?
✅ Audience Insights – Are you attracting and engaging the right people?
✅ Engagement & Growth Trends – Is your page growing, or has it hit a plateau?
✅ Content Pillars – Do you have 3-5 core themes that guide your content? A strong strategy includes a mix of educational, entertaining, and promotional content that keeps your audience engaged while reinforcing your brand.

👉 A good audit can give you so much clarity on what to focus on moving forward. If you’ve never done one (or aren’t sure where to start), let’s chat! I’d be happy to take a look and help you figure out what’s working—and what could be working better.

02/10/2025

If you think the secret to social media success is high-production, fine-tuned, perfect content… I’ve got bad news.

Nobody’s scrolling through their feed thinking, Wow, that brand’s lighting is impeccable. But you know what they do think when they see something overly polished? Oh, it’s an ad. And they scroll right past.

Some of the best-performing content I’ve ever created wasn’t polished at all. It was raw, off-the-cuff, sometimes even a little chaotic. But it connected. Because people don’t log onto social media to watch commercials. They want stories, personality, and content that makes them feel something.

Your brand won’t stand out by being “flawless.” It’ll stand out by being real.

If you’re spending hours fine-tuning every little detail, take a step back. Less overthinking, more posting. Less perfection, more connection. You got this 💪

01/30/2025

Yesterday, I shared a bit of a hot take about finding people on Upwork. But here’s the truth—I actually use Upwork a lot as a freelancer.

Like any platform, there are positives and negatives.

The positive?
Upwork is a goldmine for finding talented individuals. But here's the catch: You really have to put in the work to sift through all the noise, spammers, and low-quality proposals. When you do find the right person, though, it can be a game-changer.

The negative?
There are also plenty of people who claim to have a certain skill set, but in reality, they're relying heavily on AI tools to get the job done or slapping your logo on stock photos. This can cause all sorts of problems, from mismatched expectations to poor-quality work. And for agencies or businesses looking to outsource, that means you might end up paying for subpar results.

The key is to do your homework, be selective, and find the right fit. It’s a process, but it’s worth it when you get it right.

01/29/2025

No, I don’t outsource work to random people on Upwork for an unreasonably low rate.

When it comes to the work I do, I believe in quality, consistency, and putting my best foot forward. That means the work I create is done by me or trusted collaborators who know my standards and my clients’ needs.

I get it, outsourcing might sound like an easy fix. But for me, it’s about building relationships, providing value, and maintaining a level of trust with my clients. That’s why I keep it personal, always delivering work that I’m proud of.

No shortcuts here, just solid work from someone who’s in it for the long haul. 🔥

01/28/2025

It’s easy to get caught up in the excitement of creating posts and sharing your latest content, but at the end of the day, you want to make sure you’re seeing results. So how do you know if your social media game is on point? It’s all about measuring the right things!

Here’s a quick guide to figuring out if your social media efforts are paying off:

Engagement: Likes, comments, shares, if people are interacting with your content, you’re definitely on the right track. Engagement is a sign that your content is sparking something in your audience.

Reach & Impressions: Reach tells you how many unique people saw your post, and impressions tell you how many times it showed up.

Website Traffic: If you’re getting clicks that drive people to your website, that’s a big win! It means your content is making people take action.

Conversions: The real proof in the pudding. Whether it’s a sale, a sign-up, or a download, conversions are where you see if your content is actually driving the results you want.

Follower Growth: If your followers are steadily increasing, it means people are digging your content and want to see more. Keep it going!

So, next time you’re wondering if your social media efforts are paying off, check in on these numbers. And remember, it’s all about tracking progress, not perfection and it's okay to pivot.

01/27/2025

When I first started creating content as a service, I was all about the well-thought-out, planned content. Every post, video, and piece of content had to be perfect, and I’d spend hours refining each one. But here’s the problem I didn’t see at the time…

I wasn’t focusing enough on B-Roll.

I didn’t step outside the plan enough to get extra footage, behind-the-scenes moments, or even spontaneous content that could serve as “backup” when things didn’t go as planned.

The result?
I ended up doing double the work later on. I didn't have enough spare content to work with when things hit the fan like last-minute requests or time crunches. I was scrambling to fill the gaps, instead of having a library of B-Roll to pull from.

Looking back, I realize how important it is to build flexibility into your content plan. B-Roll is key. The extra footage, the “in-between” moments, and the filler content make everything else feel more dynamic and authentic. It gives you the cushion you need when you need to switch gears or keep things fresh without starting from scratch.

So, if you're just getting started with content creation, take it from me... Don’t skimp on B-Roll. It’ll save you time, energy, and a lot of stress in the long run.

01/26/2025

How to Build a Social Media Calendar (and keep your sanity)

If you’re looking to make social media less stressful, a content calendar is the way to go. Here’s how to build one that works for you:

✨Set Some Goals
Before you start, think about what you want to get out of all this posting. More likes? Traffic to your site? Just getting the word out? Clear goals = easier decisions later.

✨Pick Your Themes
What are your go-to topics? Maybe you’re all about industry tips, funny memes, or peeking behind the scenes. Pick a handful of things you love to talk about (3-5 is perfect) and run with those.

✨Decide How Often You Want to Post
You don’t have to post every day. Find a frequency that feels doable. Once a day? Three times a week? Whatever works, keep it chill.

✨Plan Around the Fun Stuff
Holidays, events, or anything that fits your brand? Mark it in your calendar! That way, you’re not scrambling to come up with last-minute content.

✨Batch It Like a Pro
Create a bunch of content all at once. It sounds like a lot, but it’ll save you time when life gets busy, and you’ll always be ahead of the game.

✨Use Tools to Keep It All Together
Stay organized! There are plenty of apps for scheduling, project management, and more.

✨Look Back & Adjust
After a couple of weeks, take a step back and see what’s working (and what’s not). Adjust your calendar if you need to, and keep things fresh!

✨Why It’s Totally Worth It

Stay Consistent: No more “oops, I forgot to post today.”
Save Time: Get ahead and avoid last-minute panic.
Keep It Fresh: Switch it up to keep your feed exciting.
Stay Focused: Keep your goals in mind and get there, one post at a time.

The best part? A calendar doesn’t have to be a strict, stressful thing, it’s just a way to make your life easier so you can focus on what matters. Now go on, start planning and feel the magic. ✨

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Portland Square
Portland, ME
04101

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