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R\West R/West is an integrated full-service marketing agency in Portland, New York, and San Francisco.

We specialize in advertising, creative design, digital experiences, media buying, social media, integrated public relations, and influencer marketing. We are R/West, an agency dedicated to producing just two things; an outstanding creative product, and results. Yet, with such simple aims, our work proves to be complex, with no final product being the same for any two companies. That’s because we u

We specialize in advertising, creative design, digital experiences, media buying, social media, integrated public relations, and influencer marketing. We are R/West, an agency dedicated to producing just two things; an outstanding creative product, and results. Yet, with such simple aims, our work proves to be complex, with no final product being the same for any two companies. That’s because we u

Operating as usual

08/27/2021
R\West Tradition

One tradition that extends from coast to coast (and office to office) is coming together for a happy hour or hangout.

At R\West, it is important to celebrate wins big and small as well as connect with each other through games and monthly themed gatherings.

Turn your volume up to enjoy a little ASMR and raise a glass in true R\West fashion. It’s 5 p.m. somewhere, but for Chel Meier the time difference meant happy hour came sooner than she was used to.

08/20/2021
R\West NYC

R\West was founded in Portland, Oregon in 1997 and planted roots out East in 2012 with the help of now-President Chandni Patel. The addition of New York provided the expansion of clients and cultural creativity. The original office space was a shared workspace that evolved into a 1,500 square foot office space. Today, the office is 3,500 square feet with a “cool” room for wine and spirits.

08/18/2021
R\West Visits Artechouse NYC

New York offers several innovative immersive art exhibits. One that Chel got to visit was the ARTECHOUSE NYC where art, technology, and science come together to create an unforgettable experience.

Follow along as our Portland-based Social Media Manager, Chel Meier , ventures to the R\West New York Office. This week ...
08/16/2021

Follow along as our Portland-based Social Media Manager, Chel Meier , ventures to the R\West New York Office. This week we’ll feature fun facts about R\West and highlight our East Coast outpost in the Big Apple!

KC Fong has been awarded the Trophy of Awesomeness for stretching his creative muscles above and beyond his role as a De...
07/09/2021

KC Fong has been awarded the Trophy of Awesomeness for stretching his creative muscles above and beyond his role as a Designer at R\West. His enthusiasm and positivity radiate across the agency as well as his impeccable eye for cool creative.

When he isn’t Art Directing shoots he is learning German and French, working on his on-arm handstand or training for circus.

We are lucky to have such a talented person to curate R\West’s creative.

Our annual DeMarini Sports photo shoot was a little more special this year as we captured their sponsored USA Softball p...
07/01/2021

Our annual DeMarini Sports photo shoot was a little more special this year as we captured their sponsored USA Softball pro’s exclusive custom bats; the sames ones they’ll be swinging in this month’s Olympic games. 🇺🇸

We’re on the lookout for awesome people who embody GRIT, GUTS, and GRACE to join our teams in PDX and NYC.  Check out ht...
06/07/2021

We’re on the lookout for awesome people who embody GRIT, GUTS, and GRACE to join our teams in PDX and NYC.

Check out https://www.rwest.com/careers/ for more info, remote opportunities, and how to apply.

Shout out to our talented Designer Yen Hoang and the other amazing Portland artists who came together and created this b...
05/27/2021

Shout out to our talented Designer Yen Hoang and the other amazing Portland artists who came together and created this beautiful mural celebrating the Asian American community. We love this powerful message of strength and resilience after My Brother's Crawfish had its windows broken twice during a time of increased violence during the COVID pandemic. Learn more about Yen's artwork in our latest blog post here-
http://bit.ly/RWestMayBlogAAPIHeritageMonth

Check out our Designer Allie Lustbader beautiful behind the scenes look at her first shoot for Tea Forte! After a few mo...
05/17/2021

Check out our Designer Allie Lustbader beautiful behind the scenes look at her first shoot for Tea Forte! After a few months of concepting and lots and lots of Zoom calls, Allie played an integral role in everything from storyboarding, to art directing the stills, to collaborating with the photographer and prop director.

We’re throwing on our festive hats and celebrating Derby Day this weekend with a little something we shot recently - thi...
05/01/2021

We’re throwing on our festive hats and celebrating Derby Day this weekend with a little something we shot recently - this refreshing concoction of bourbon, sugar, mint and crushed ice. (Mint Juleps are the signature drink of the Kentucky Derby, after all!)

Meet Derrick, November's Trophy of R\Awesomeness winner! Derrick is a Digital Experience Producer, nominated by our data...
12/01/2020

Meet Derrick, November's Trophy of R\Awesomeness winner!
Derrick is a Digital Experience Producer, nominated by our data analyst, Yashika, because of how he made a recent project onboarding process smooth and easy.

Here's a previous project Derrick enjoyed working on:
"Getting to work on the redesign of the Patelco Careers page. Really interesting balancing UX principals with business objectives."

When Derrick isn’t optimizing for conversions you can find them trading stocks, still life painting, or finding safe places to drink beverages outside.

[Photo description: Derrick feeling quite dapper at a past event.]

We’re on the lookout for awesome people who embody GRIT, GUTS, and GRACE to join our teams in PDX and NYC. Current oppor...
11/30/2020

We’re on the lookout for awesome people who embody GRIT, GUTS, and GRACE to join our teams in PDX and NYC.

Current opportunities:
Social Media Manager (NYC), Associate Creative Director, Art (NYC), Assistant Brand Manager (NYC), PR Account Executive (PDX), and PR Assistant Account Executive (NYC).

Check out https://www.rwest.com/careers/ for more information on each of these roles and how to apply.

11/24/2020

Excited to share some amazing new creative work for our client, DeMarini Sports. Our rockstar Associate Creative Director, Ian, was able to bring the idea of motion to the forefront. Bats aren’t made to stand still against a fence, they are meant to hit home runs.

Check out more on our blog!
https://bit.ly/DeMarini2021Launch

Meet Yashika, October's Trophy of R\Awesomeness winner! Yashika is our data analyst, nominated by senior producer, Chris...
10/31/2020

Meet Yashika, October's Trophy of R\Awesomeness winner!

Yashika is our data analyst, nominated by senior producer, Christa, because of their prowess in conducting insightful social listening research that helps better inform our client strategies.

One hot trend in digital that Yashika is particularly excited about is Augmented Analytics and here's why:

“I have always been intrigued by the field of Data Science. Currently, I’ve been reading about Augmented Analytics which is very interesting. It’s basically an automated process powered by sophisticated artificial intelligence and machine learning capabilities that assess, analyze, review, and interpret data to provide brands actionable steps to improve their business. Even though augmented analytics is still in its infancy, there is research that predicts it will mature rapidly in the coming years, deeming it the future of Data Analytics.”

When Yashika isn’t crunching numbers or spotting the latest trends, you can find them exploring nature, reading, abstract painting, and dancing.

[Photo description: Yashika out in the wild on a recent hike.]

If there’s one thing we’ve learned, it’s that 2020 is the year of the pivot. Even though we are less than 40 days away f...
10/27/2020

If there’s one thing we’ve learned, it’s that 2020 is the year of the pivot.

Even though we are less than 40 days away from Thanksgiving, your brand still has time to create marketing initiatives that reach more consumers.

Click to download R\Insights from our Digital Experience, Creative & Influencer Marketing teams on top turn-key marketing tips relevant for this year’s very different holiday season.

View the report: http://bit.ly/RW_2020HolidayTrends

When the COVID-19 pandemic hit, technology companies scrambled to share how their products could help in the global heal...
10/16/2020

When the COVID-19 pandemic hit, technology companies scrambled to share how their products could help in the global health crisis.

Here’s a look at how our PR team broke through the crowded news cycle to deliver meaningful coverage highlighting FLIR Systems technology.

http://bit.ly/FLIRnewsjack

V  O  T  ER\West will be closed on Election Day—Tuesday, November 3rd.Get to the ballot box ✅Exercise your rights ✅Suppo...
10/08/2020

V O T E

R\West will be closed on Election Day—Tuesday, November 3rd.

Get to the ballot box ✅
Exercise your rights ✅
Support all voters’ rights ✅

We’re always up for a challenge. Our digital experience, paid media and social teams increased ecommerce direct-to-consu...
09/25/2020

We’re always up for a challenge. Our digital experience, paid media and social teams increased ecommerce direct-to-consumer sales by 1,000+ year-over-year for our client Bonterra Organic Vineyards.

Get the details to find out how we brought creative, timely thinking and delicious wines together to drive some seriously stellar ecommerce sales: https://www.rwest.com/bonterra-ecommercegrowth/

WE’RE HIRING! We are on the lookout for our next Senior Brand Manager to join our Portland office. If you are excited ab...
09/22/2020

WE’RE HIRING!

We are on the lookout for our next Senior Brand Manager to join our Portland office.

If you are excited about brand strategy, leading innovative projects, and working alongside some of the brightest minds in the biz, please apply! http://bit.ly/RWestCareers

Meet Christa, this month’s Trophy of R\Awesomeness winner! They are a senior producer in our Digital Experiences departm...
09/15/2020

Meet Christa, this month’s Trophy of R\Awesomeness winner!

They are a senior producer in our Digital Experiences department, nominated by senior media buyer Will because of their interdisciplinary collaboration and deep passion for their work. Christa and Will build digital marketing campaigns for targeted audiences with content that connects.

And take it from our digital marketing star, content is QUEEN. Christa broke it down this way:

“Marketers must think with intention about reaching their audiences and how to tailor content more precisely. From chatbots to AI to interactive whizz bangs and whozit-whut-its, it don’t mean a thing if ya ain’t got that content swing. Delivering to the right person, at the right place, at the right time––detail is in the data––and ex*****on will always need that extra dimension of context.”

Christa was instrumental in delivering top-notch content that pivoted to the context of COVID-19 lockdown with Cherry Bombe Jubilee 2.0 Partnership on behalf of client Rioja Wine.

“To be a part of the first-ever Instagram Live food and beverage conference was such an honor. Everyone was cool, calm, and collected when we were dealt an interesting hand of cards with the global pandemic canceling the in-person event we had on the books. With all things going digital and virtual, our team got to play a huge role in this campaign than we were going to with previous plans. It is the best feeling for me when my work is done more behind the scenes to help pull off such a spectacular showcase of seeing all the strategy, creative, channel touchpoints, and marketing come into play like a magical recipe. The cherry on top was this campaign featured the coolest, most creative women in the food world.”

When Christa isn’t creating a laser-targeted content strategy for our clients, you can find them delving into music, science, justice, animals, shapes, feelings.

[Photo description: Christa chilling with child Olivia in a hammock, drinking coffee, out in a remote location with no cell service, next to a river with the sun shining.]

Back in April, our client Rioja Wine, was the exclusive wine partner for Cherry Bombe's Jubilee 2.0. Celebrating women i...
08/27/2020
Rioja Wines Takes the Digital Stage at Cherry Bombe’s Jubilee 2.0 - RWest

Back in April, our client Rioja Wine, was the exclusive wine partner for Cherry Bombe's Jubilee 2.0.

Celebrating women in food and beverage, Cherry Bombe hosted an Instagram Live event full of talks, Q&As and even a special cheese and Rioja wine pairing session.

We absolutely loved being a part of this event and can’t wait for Jubilee 3.0!

Read more: https://www.rwest.com/rioja-takes-the-digital-stage/

This year, on behalf of our client Rioja Wines, R\West secured a coveted spot as the exclusive wine sponsor of Cherry Bombe Jubilee.

08/21/2020

It’s no secret that our talented crew of R\Westies makes our wins bigger and our work better.

That’s why we’re honored to announce R\West’s spot on the 2020 list of “Top Places to Work in PR” from PR News.

Here’s to 23 years (and counting) of incredible people, stories, and creativity.

Check it out: http://bit.ly/RWestPRaward

From consumer purchasing behavior to website accessibility, our Digital Experience team has outlined key insights to hel...
08/14/2020

From consumer purchasing behavior to website accessibility, our Digital Experience team has outlined key insights to help you determine your long-term strategies.

Click to download the Ecommerce Trends report:
https://bit.ly/RW_eCommTrendsReport

When marketing during a crisis, it’s time to double down on authenticity. Get R\Insights from the R\West public relation...
07/31/2020

When marketing during a crisis, it’s time to double down on authenticity. Get R\Insights from the R\West public relations team to lead your brand through the storm and come out stronger. https://bit.ly/RWCrisisCommunications

Black lives matter, and we stand in solidarity with all those who are working toward justice, equality, and peace. As ma...
06/01/2020

Black lives matter, and we stand in solidarity with all those who are working toward justice, equality, and peace.

As makers, we are part of a global community of artists. We are so grateful for the innumerable and immeasurable contributions of Black creators. This week we will be honoring their craft by posting their ideas, words, images, and narratives.

Follow our IG stories this week as we share just a few of their works that continue to inspire us.

In the words of Dr. King, injustice anywhere is a threat to justice everywhere.

R\West is a Rosey Award winner! Check out our video “Unimaginable” with our client FLIR Systems, a tribute to those who ...
04/18/2019
RWest Takes Home A Rosey For “Unimaginable” - RWest

R\West is a Rosey Award winner! Check out our video “Unimaginable” with our client FLIR Systems, a tribute to those who serve.

There’s a fine line that separates good and bad marketing that uses patriotic themes and messaging to tell a story. …

The first 22 years have been solid gold. Thank you to the makers, the thinkers, and the dreamers that make this place gr...
04/09/2019

The first 22 years have been solid gold. Thank you to the makers, the thinkers, and the dreamers that make this place great. Here’s to the next 22.

April 10, 4–7pm See the agency's inner workings through the lens of some of our favorite client partners: Rioja and Bont...
04/05/2019

April 10, 4–7pm See the agency's inner workings through the lens of some of our favorite client partners: Rioja and Bonterra wine, Bonne Maman Preserves, FLIR thermal cameras, SOREL, and DeMarini bats. Located at 321 NE Couch St, Suite 401. Entrance is shared with CENTRL office.

Every day, but especially today, we celebrate women in the workplace. Here are three of our favorites that dominate male...
03/08/2019
One more time, for the ladies - RWest

Every day, but especially today, we celebrate women in the workplace. Here are three of our favorites that dominate male-dominated fields On. The. Daily.

Watching the RGB documentary the same week as International Women’s Day has us feeling all of the women-power feels. In …

The Stages of Portland “Winter”Looks at weather report. Pulls back out snow-chic business attire. Snow flurries can’t ho...
02/26/2019

The Stages of Portland “Winter”

Looks at weather report.
Pulls back out snow-chic business attire.
Snow flurries can’t hold back our creative swag.
The R\eal snow emergency are these haute looks.
One of these R\westies is not like the others. 🥶

In honor of All Hallows Eve, one of our social media gurus shares some current spooky YouTube trends that will leave you...
10/31/2018
TRICK OR TREAT SPOOKY YOUTUBE TRENDS - RWest

In honor of All Hallows Eve, one of our social media gurus shares some current spooky YouTube trends that will leave you SHOOK. 👻

What are some of your scariest trends you've seen recently?

On behalf of Halloween, and as an avid YouTube enthusiast, I’ve pulled four current YouTube trends that have left me …

What does fall mean to you?Whether it's coding in the dark for a solid half day or those soggy bike commutes, Technical ...
10/12/2018
TRICK OR TREAT Let's Break This Down - RWest

What does fall mean to you?

Whether it's coding in the dark for a solid half day or those soggy bike commutes, Technical Director Dan Eckis reflects on the meaning of fall– now up on the R\Blog!

I’ll be honest, growing up I wasn’t the biggest Halloween fan. I was never fond of the costume parties, candy …

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321 NE Couch Street, Suite 401
Portland, OR
97232

Telephone

(503) 223-5443

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R/West specializes in advertising, creative design, interactive strategy and design, media planning and buying, social media and public relations.

Our award-winning track record includes client success stories in the consumer product, restaurant, retail, travel/tourism, commercial real estate and business-to-business industries.

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Scappoose Fire District had another opportunity to work with the USCG Sector Columbia River two days ago (Wednesday) to help with monitoring a sunken vessel that occurred over a week ago. Scappoose Fire used one of its Unmanned Aircraft System or UAS (also referred to as drone) to obtain this picture and share our aerial observations with the decision makers responsible for this challenge.

The Scappoose Fire district started its UAS program in 2015 and received a generous boost in 2019 from
Teledyne FLIR & R\West. Currently we are the project leaders in developing an aviation program for the Regional Disaster Preparedness Organization (RDPO). Our agency has flown landslides, floods, wildfires, Search and Rescue missions as well as using the aircraft for making maps, use in Fire Investigations, training videos, creating 3D images for after action reviews, assisting other government agencies and to assist in reducing time in general fire inspections.

All our pilots are credentialed by the FAA with their Part 107 license. However, our program requires over 40 hours of additional training beyond Part 107. Topics include night flying, Geographic Information Systems (GIS), Risk Management, Crew Resource Management (CRM), airspace coordination, Personally Identifiable Information (PII), mission planning, NOTAMS, deconfliction, pilot skills, and many other topics. One of our collaborators on this project is the Tillamook UAS Test Range.

As public safety aviators, we are required to follow all FAA rules that govern the National Airspace as well as specific Oregon Revised Statutes (ORS) and Washington Administrative Codes (WAC). Our program covers standards from the Federal Aviation Administration (FAA), National Fire Protection Association (NFPA 2400), National Institute of Standards and Technology (NIST), National Wildfire Coordination Group (NWCG) and the Airborne Public Safety Association (ASPA).

The flight we conducted required several permissions. Permission from the property owner, permission from the FAA UAS coordinators in Virginia and Portland Airport Air Traffic Control. Technically, the area we flew in was a no fly zone (without special waivers) because we were in the flight path and final approach for the Portland airport. Coordination was required with Air Traffic prior to the commencement of the mission. Unmanned Aircraft Systems (UAS) and manned aircraft can work together to deconflict operations as long as all rules are followed and each one of the go-no-go checklists have been completed.

In the coming months we will be eager to share more about this regional aviation project and how it will enhance our capabilities, the capabilities of our neighbors, establish a solid professional foundation for public use and public safety UAS in the future. The Regional Disaster Preparedness Organization - RDPO covers Clackamas County, Clark County WA, Columbia County, Multnomah County and Washington County.
As we prepare for tonight's , we want to give a huge thank you to our event sponsors, especially our Presenting Sponsor, Walsh Trucking.

Our sponsors are a crucial part of our mission and tonight's event. We couldn't do it without you!

Presenting Sponsor: Walsh Trucking
Platinum Sponsors: McDowell Rackner Gibson PC & NW Natural
Digital Sponsor: R\West
Gold Sponsors: CareOregon, Pacific Power, and Portland General Electric
Silver Sponsors: Columbia Bank, Key Private Bank, NOW CFO, OnPoint Community Credit Union, Pacific West Bank, & Stoel Rives LLP
Media Sponsor: AnchorPointe Graphics

Watch live tonight at oregonenergyfund.org/powerpotluck!
Thank you to all of you who donated to Westwind this past Earth Month, helping us reach our $10,000 goal! Woohoo!

Thank you to Earth Day Oregon for all your support in this campaign!

Thank you to our Business Partners: Cambia Health Solutions, Weitzer Company, R\West, and Portland General Electric!

https://westwind.org/earth-month-goal-reached-thank-you/
Earth Day is Tomorrow! Westwind is participating in Earth Day Oregon and is excited to celebrate with you!

Thank you to our Earth Day Partners Weitzer Company, R\West, Cambia Health Solutions and Portland General Electric!

https://westwind.org/what-are-your-plans-for-earth-day/
Sending giant ‘Thank You’s’ to our Canby, Oregon community business friends and our vendor partners! Backstop Bar and Grill and R\West teamed up Tuesday to provide BBQ meals for the Marquis at Hope Village staff. Then again on Thursday, Canby Fultano's Pizza and Age Right Clinical Services combined support to have pizza delivered as well. The outpouring of support for our is fantastic!

In 2019, we raised more than $1.46 million and helped more than 3,000 Oregonians keep the lights on. Please join us as we look back on some highlights from this busy and successful year!

In March, we launched our Senior Discount Pilot Program with Portland General Electric and Meals on Wheels People. So far, this groundbreaking program has provided relief to more than 100 seniors in the Portland area and is only growing.

We expanded our partnerships to include the Latino Network, Native American Youth and Family Center, and Immigrant and Refugee Community Organization to make our programs more equitable & accessible for all. We also received a $20,000 grant from CareOregon to help low-income families of color pay their bills & stay healthy.

We celebrated our 30th anniversary and raised more than $70,000 for energy assistance at our annual 1920s-themed with the help of Marquam Auction Agency, Joe V. Fox 12 Oregon, and our fabulous sponsors and supporters like Pacific Power, NW Natural, R\West, Portland General Electric, and many more!

And last but not least, we traveled to the annual National Energy & Utility Affordability Coalition conference in Fort Worth, Texas, to accept the Victorine Q. Adams Award for Innovation!

We're incredibly proud of all we've accomplished in 2019 and deeply grateful to everyone who donated, volunteered, or showed up to help us in our mission to power the lives of Oregonians! Thank you from all of us here at OEF. Here's to 2020!
Check out this guide from Food And Drink Destinations about one of the tastiest streets in Spain!

Rioja Wine USA R\West
Compassion. Collaboration. Innovation. Since 1989, the Oregon Energy Fund has kept the lights on for more than 300,000 Oregonians, helping them avoid illness, hunger, debt, and eviction.

Thanks for a great 30 years of powering lives. Here's to the next 30!

🎥: R\West
Have you ever heard of Calle Laurel in Spain? Perhaps there is no tastier street. Check this out.

Rioja Wine USA R\West
Thanks to our friends at R\West for sponsoring OEF's 2019 Power Gala at the Silver Level! We're so grateful for your amazing support. rwest.com
We spent an amazing week in the Rioja wine region in Spain. Can't wait to go back. If you've drunk Spanish wine at home, chances are it's from Rioja - learn how to visit and explore this famous Spanish wine region! Even if you can't make it to Spain, we share our tips on how to better understand what Rioja wine is and how to understand the labels! 🍷🍷🍷

Rioja Wine USA R\West
Let's give a big round of hearts to our clients in MAY for letting us be a part of their vision! It was a big collaborative month and we can't wait to see what we've made!
Hanna Andersson, Cast Iron Studios, Three Rivers Casino, FreeSpirit Casting, Primal NY, Sock it to Me, Verizon, Shred Dog Gear, Intel, Cafellini, Expensify, FLIR Systems, R\West, Portland Timbers, Juliet Zulu, Lake Productions, Strictly for the Birds, Follett, Iridio Photography, Weeble Mountain, Oregon Health Insurance, Coates Kokes 💓
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