
10/05/2022
We’re on the lookout for an awesome Creative Producer who embodies GRIT, GUTS, and GRACE to join our team.
Learn more: https://www.linkedin.com/jobs/view/3285567274
R/West is an integrated full-service marketing agency in Portland, New York, and San Francisco.
We specialize in advertising, creative design, digital experiences, media buying, social media, integrated public relations, and influencer marketing. We are R/West, an agency dedicated to producing just two things; an outstanding creative product, and results. Yet, with such simple aims, our work proves to be complex, with no final product being the same for any two companies. That’s because we u
We specialize in advertising, creative design, digital experiences, media buying, social media, integrated public relations, and influencer marketing. We are R/West, an agency dedicated to producing just two things; an outstanding creative product, and results. Yet, with such simple aims, our work proves to be complex, with no final product being the same for any two companies. That’s because we u
Operating as usual
We’re on the lookout for an awesome Creative Producer who embodies GRIT, GUTS, and GRACE to join our team.
Learn more: https://www.linkedin.com/jobs/view/3285567274
That is a wrap for our walk down memory lane with our host, Chel Meier. To learn more about her trip to the Big Apple check out our link below for more about R\West and what NYC has to offer.
https://bit.ly/RWestCoastToCoastBlog
One tradition that extends from coast to coast (and office to office) is coming together for a happy hour or hangout.
At R\West, it is important to celebrate wins big and small as well as connect with each other through games and monthly themed gatherings.
Turn your volume up to enjoy a little ASMR and raise a glass in true R\West fashion. It’s 5 p.m. somewhere, but for Chel Meier the time difference meant happy hour came sooner than she was used to.
R\West was founded in Portland, Oregon in 1997 and planted roots out East in 2012 with the help of now-President Chandni Patel. The addition of New York provided the expansion of clients and cultural creativity. The original office space was a shared workspace that evolved into a 1,500 square foot office space. Today, the office is 3,500 square feet with a “cool” room for wine and spirits.
New York offers several innovative immersive art exhibits. One that Chel got to visit was the ARTECHOUSE NYC where art, technology, and science come together to create an unforgettable experience.
Follow along as our Portland-based Social Media Manager, Chel Meier , ventures to the R\West New York Office. This week we’ll feature fun facts about R\West and highlight our East Coast outpost in the Big Apple!
KC Fong has been awarded the Trophy of Awesomeness for stretching his creative muscles above and beyond his role as a Designer at R\West. His enthusiasm and positivity radiate across the agency as well as his impeccable eye for cool creative.
When he isn’t Art Directing shoots he is learning German and French, working on his on-arm handstand or training for circus.
We are lucky to have such a talented person to curate R\West’s creative.
Our annual DeMarini Sports photo shoot was a little more special this year as we captured their sponsored USA Softball pro’s exclusive custom bats; the sames ones they’ll be swinging in this month’s Olympic games. 🇺🇸
We’re on the lookout for awesome people who embody GRIT, GUTS, and GRACE to join our teams in PDX and NYC.
Check out https://www.rwest.com/careers/ for more info, remote opportunities, and how to apply.
Shout out to our talented Designer Yen Hoang and the other amazing Portland artists who came together and created this beautiful mural celebrating the Asian American community. We love this powerful message of strength and resilience after My Brother's Crawfish had its windows broken twice during a time of increased violence during the COVID pandemic. Learn more about Yen's artwork in our latest blog post here-
http://bit.ly/RWestMayBlogAAPIHeritageMonth
Check out our Designer Allie Lustbader beautiful behind the scenes look at her first shoot for Tea Forte! After a few months of concepting and lots and lots of Zoom calls, Allie played an integral role in everything from storyboarding, to art directing the stills, to collaborating with the photographer and prop director.
We’re throwing on our festive hats and celebrating Derby Day this weekend with a little something we shot recently - this refreshing concoction of bourbon, sugar, mint and crushed ice. (Mint Juleps are the signature drink of the Kentucky Derby, after all!)
Meet Derrick, November's Trophy of R\Awesomeness winner!
Derrick is a Digital Experience Producer, nominated by our data analyst, Yashika, because of how he made a recent project onboarding process smooth and easy.
Here's a previous project Derrick enjoyed working on:
"Getting to work on the redesign of the Patelco Careers page. Really interesting balancing UX principals with business objectives."
When Derrick isn’t optimizing for conversions you can find them trading stocks, still life painting, or finding safe places to drink beverages outside.
[Photo description: Derrick feeling quite dapper at a past event.]
We’re on the lookout for awesome people who embody GRIT, GUTS, and GRACE to join our teams in PDX and NYC.
Current opportunities:
Social Media Manager (NYC), Associate Creative Director, Art (NYC), Assistant Brand Manager (NYC), PR Account Executive (PDX), and PR Assistant Account Executive (NYC).
Check out https://www.rwest.com/careers/ for more information on each of these roles and how to apply.
Excited to share some amazing new creative work for our client, DeMarini Sports. Our rockstar Associate Creative Director, Ian, was able to bring the idea of motion to the forefront. Bats aren’t made to stand still against a fence, they are meant to hit home runs.
Check out more on our blog!
https://bit.ly/DeMarini2021Launch
Meet Yashika, October's Trophy of R\Awesomeness winner!
Yashika is our data analyst, nominated by senior producer, Christa, because of their prowess in conducting insightful social listening research that helps better inform our client strategies.
One hot trend in digital that Yashika is particularly excited about is Augmented Analytics and here's why:
“I have always been intrigued by the field of Data Science. Currently, I’ve been reading about Augmented Analytics which is very interesting. It’s basically an automated process powered by sophisticated artificial intelligence and machine learning capabilities that assess, analyze, review, and interpret data to provide brands actionable steps to improve their business. Even though augmented analytics is still in its infancy, there is research that predicts it will mature rapidly in the coming years, deeming it the future of Data Analytics.”
When Yashika isn’t crunching numbers or spotting the latest trends, you can find them exploring nature, reading, abstract painting, and dancing.
[Photo description: Yashika out in the wild on a recent hike.]
If there’s one thing we’ve learned, it’s that 2020 is the year of the pivot.
Even though we are less than 40 days away from Thanksgiving, your brand still has time to create marketing initiatives that reach more consumers.
Click to download R\Insights from our Digital Experience, Creative & Influencer Marketing teams on top turn-key marketing tips relevant for this year’s very different holiday season.
View the report: http://bit.ly/RW_2020HolidayTrends
When the COVID-19 pandemic hit, technology companies scrambled to share how their products could help in the global health crisis.
Here’s a look at how our PR team broke through the crowded news cycle to deliver meaningful coverage highlighting FLIR Systems technology.
http://bit.ly/FLIRnewsjack
V O T E
R\West will be closed on Election Day—Tuesday, November 3rd.
Get to the ballot box ✅
Exercise your rights ✅
Support all voters’ rights ✅
We’re always up for a challenge. Our digital experience, paid media and social teams increased ecommerce direct-to-consumer sales by 1,000+ year-over-year for our client Bonterra Organic Vineyards.
Get the details to find out how we brought creative, timely thinking and delicious wines together to drive some seriously stellar ecommerce sales: https://www.rwest.com/bonterra-ecommercegrowth/
WE’RE HIRING!
We are on the lookout for our next Senior Brand Manager to join our Portland office.
If you are excited about brand strategy, leading innovative projects, and working alongside some of the brightest minds in the biz, please apply! http://bit.ly/RWestCareers
Meet Christa, this month’s Trophy of R\Awesomeness winner!
They are a senior producer in our Digital Experiences department, nominated by senior media buyer Will because of their interdisciplinary collaboration and deep passion for their work. Christa and Will build digital marketing campaigns for targeted audiences with content that connects.
And take it from our digital marketing star, content is QUEEN. Christa broke it down this way:
“Marketers must think with intention about reaching their audiences and how to tailor content more precisely. From chatbots to AI to interactive whizz bangs and whozit-whut-its, it don’t mean a thing if ya ain’t got that content swing. Delivering to the right person, at the right place, at the right time––detail is in the data––and ex*****on will always need that extra dimension of context.”
Christa was instrumental in delivering top-notch content that pivoted to the context of COVID-19 lockdown with Cherry Bombe Jubilee 2.0 Partnership on behalf of client Rioja Wine.
“To be a part of the first-ever Instagram Live food and beverage conference was such an honor. Everyone was cool, calm, and collected when we were dealt an interesting hand of cards with the global pandemic canceling the in-person event we had on the books. With all things going digital and virtual, our team got to play a huge role in this campaign than we were going to with previous plans. It is the best feeling for me when my work is done more behind the scenes to help pull off such a spectacular showcase of seeing all the strategy, creative, channel touchpoints, and marketing come into play like a magical recipe. The cherry on top was this campaign featured the coolest, most creative women in the food world.”
When Christa isn’t creating a laser-targeted content strategy for our clients, you can find them delving into music, science, justice, animals, shapes, feelings.
[Photo description: Christa chilling with child Olivia in a hammock, drinking coffee, out in a remote location with no cell service, next to a river with the sun shining.]
Back in April, our client Rioja Wine, was the exclusive wine partner for Cherry Bombe's Jubilee 2.0.
Celebrating women in food and beverage, Cherry Bombe hosted an Instagram Live event full of talks, Q&As and even a special cheese and Rioja wine pairing session.
We absolutely loved being a part of this event and can’t wait for Jubilee 3.0!
Read more: https://www.rwest.com/rioja-takes-the-digital-stage/
This year, on behalf of our client Rioja Wines, R\West secured a coveted spot as the exclusive wine sponsor of Cherry Bombe Jubilee.
It’s no secret that our talented crew of R\Westies makes our wins bigger and our work better.
That’s why we’re honored to announce R\West’s spot on the 2020 list of “Top Places to Work in PR” from PR News.
Here’s to 23 years (and counting) of incredible people, stories, and creativity.
Check it out: http://bit.ly/RWestPRaward
From consumer purchasing behavior to website accessibility, our Digital Experience team has outlined key insights to help you determine your long-term strategies.
Click to download the Ecommerce Trends report:
https://bit.ly/RW_eCommTrendsReport
When marketing during a crisis, it’s time to double down on authenticity. Get R\Insights from the R\West public relations team to lead your brand through the storm and come out stronger. https://bit.ly/RWCrisisCommunications
Black lives matter, and we stand in solidarity with all those who are working toward justice, equality, and peace.
As makers, we are part of a global community of artists. We are so grateful for the innumerable and immeasurable contributions of Black creators. This week we will be honoring their craft by posting their ideas, words, images, and narratives.
Follow our IG stories this week as we share just a few of their works that continue to inspire us.
In the words of Dr. King, injustice anywhere is a threat to justice everywhere.
R\West is a Rosey Award winner! Check out our video “Unimaginable” with our client FLIR Systems, a tribute to those who serve.
There’s a fine line that separates good and bad marketing that uses patriotic themes and messaging to tell a story. …
The first 22 years have been solid gold. Thank you to the makers, the thinkers, and the dreamers that make this place great. Here’s to the next 22.
April 10, 4–7pm See the agency's inner workings through the lens of some of our favorite client partners: Rioja and Bonterra wine, Bonne Maman Preserves, FLIR thermal cameras, SOREL, and DeMarini bats. Located at 321 NE Couch St, Suite 401. Entrance is shared with CENTRL office.
Every day, but especially today, we celebrate women in the workplace. Here are three of our favorites that dominate male-dominated fields On. The. Daily.
Watching the RGB documentary the same week as International Women’s Day has us feeling all of the women-power feels. In …
The Stages of Portland “Winter”
Looks at weather report.
Pulls back out snow-chic business attire.
Snow flurries can’t hold back our creative swag.
The R\eal snow emergency are these haute looks.
One of these R\westies is not like the others. 🥶
In honor of All Hallows Eve, one of our social media gurus shares some current spooky YouTube trends that will leave you SHOOK. 👻
What are some of your scariest trends you've seen recently?
On behalf of Halloween, and as an avid YouTube enthusiast, I’ve pulled four current YouTube trends that have left me …
What does fall mean to you?
Whether it's coding in the dark for a solid half day or those soggy bike commutes, Technical Director Dan Eckis reflects on the meaning of fall– now up on the R\Blog!
I’ll be honest, growing up I wasn’t the biggest Halloween fan. I was never fond of the costume parties, candy …
We're excited that our space was featured in Portland Business Journal! Take a peek inside 's office break rooms.
From Taco Tuesdays to complicated mineral water on demand, Portland offices offer a wide diversity of perks in their break rooms.
321 NE Couch Street, Suite 401
Portland, OR
97232
R/West specializes in advertising, creative design, interactive strategy and design, media planning and buying, social media and public relations.
Our award-winning track record includes client success stories in the consumer product, restaurant, retail, travel/tourism, commercial real estate and business-to-business industries.
Be the first to know and let us send you an email when R\West posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.
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That is a wrap for our walk down memory lane with our host, Chel Meier. To learn more about her trip to the Big Apple check out our link below for more about R\West and what NYC has to offer. https://bit.ly/RWestCoastToCoastBlog
One tradition that extends from coast to coast (and office to office) is coming together for a happy hour or hangout. At R\West, it is important to celebrate wins big and small as well as connect with each other through games and monthly themed gatherings. Turn your volume up to enjoy a little ASMR and raise a glass in true R\West fashion. It’s 5 p.m. somewhere, but for Chel Meier the time difference meant happy hour came sooner than she was used to.
R\West was founded in Portland, Oregon in 1997 and planted roots out East in 2012 with the help of now-President Chandni Patel. The addition of New York provided the expansion of clients and cultural creativity. The original office space was a shared workspace that evolved into a 1,500 square foot office space. Today, the office is 3,500 square feet with a “cool” room for wine and spirits.
New York offers several innovative immersive art exhibits. One that Chel got to visit was the ARTECHOUSE NYC where art, technology, and science come together to create an unforgettable experience.
Have you called her yet, have you called her yet, have you called her yet, have you called her yet?
Happy Thanksgiving! In honor of the theme of thanks, we’re taking a look at how important it is to feel connected to the universe in its entirety. See what our Interactive Developer, Taylor Pokoj, has to say – now up on the blog! http://bit.ly/2mLEWSH
We're live at our R/20 20th anniversary celebration, gathering all kinds of inspiration from our wonderful speakers!
Acclaimed photographer and creative director, Andy Batt is joining us as R/West celebrates 20 years strong. See what he's up to by tuning into our Instagram Stores today as he takes over the account. Don't miss out on the fun: http://bit.ly/2zaU5zi!
Continuing our takeover series is Nico Bella of Spellbound Flowers. Catch her on our Instagram Stories today doing what she does best, and then join us as we hear her speak at our R/20 event on Tuesday, November 7! RSVP here: http://bit.ly/2ze2pAi
Portland-based journalist and blogger, Byron Beck is joining us for R/20 next week, and he's giving us a preview as he takes over our Instagram Stories today! Check us out on Instagram, and then RSVP here: http://bit.ly/2zaU5zi
Accompanying us for our R\20 celebration is Chamisa Kellogg, a local illustrator, artist, designer, and writer whose work is inspired by the nebulous line between reality and imagination. Tune into our Instagram as she takes over R/West Stories for a day!
Join us on November 7 for an evening filled with creative inspiration as R/West celebrates the big 2-0! From a florist, to a furniture designer, to the founder of a Razor company – our speakers are each giving us the scoop on an “R” word that sheds light on their creative process and experience. RSVP: http://bit.ly/2ze2pAi
Our new Precious Metals spot for Oregon Lottery is kinda like unearthing sweet, sweet gold. Or at least we think so. Get all the deets on the blog: http://bit.ly/2tmFn7D
Ain't no joke like a bad dad joke ... Happy Father's Day to all the dads out there, especially those that spend their days working with us.
66% our leadership team is women. 70% our agency is women. 75% of our partners are women. 100% of R/West believes in women. Every. Damn. Day. Happy International Women's Day!
Social Strategists Kali and Will are at Social Media Week in NYC getting inspired and sharing their favorite takeaways on Twitter (@rwestmktg). Be sure to tune in!
Eat, drink, and #RageWithCage. Join R/West and friends tomorrow at 6:30pm for the rooftop screening of Face/Off. Heat up with food from Fire on the Mountain and cool down with your drink of choice. Event details here: http://bit.ly/2b2a6KB
Come to our rooftop next Tuesday for Networking Night with Women Who Code and a Women in Leadership panel with speakers from SOREL, Intel, Oregon Story Board, Citizen, Inc. and Planet Argon. The fun begins at 6pm. Details here: http://bit.ly/2aN2HhS
Celebrating the many women of R/West today and everyday. Happy International Women's Day!