Terra incognita Media

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Terra incognita Media

Support our independence from corporate sponsors by donating! Terra Incognita Media is here to provide unapologetic, unflinching feminist analysis.

Founded in 2015, Terra Incognita Media is an independent media company that provides a feminist response to the outdoor industry through essays, interviews, a podcast, and community events! Terra Incognita Media is a non-profit media company that provides a feminist response to the outdoor industry. Our goal is to provoke dialogue and stimulate action towards environmental and racial justice within the outdoor industry.

12/05/2025

is like so cool and laidback that they agree with all the people that are saying “eat the rich” and that billionaires are unethical.

Meanwhile, Chouinard dedicated his entire 80+ years towards extracting, exploiting the land and humans, while hoarding his wealth, and happily outfitted the military since the 70s until 2022.

I have second-hand cringe after watching these videos.

For more feminist killjoy takes visit terracollective.podia.com/terra-collective to download our zine “F**k John Muir (and Edward Abbey and Yvon Chouinard).

12/04/2025

Yvon Chouinard is not a “good billionaire,” and he’s absolutely not a “reluctant businessman.”

Check out terraincognitamedia.com to get on our email list so you can do a deeper dive with us and enjoy more of our feminist killjoy propaganda!

11/18/2025

Raise your hand if you’re sick of outdoor films like this 🙋🏼‍♀️

11/13/2025

Eric Horst is gaslighting us. No surprise there.

11/07/2025

Honestly as a dopamine decor girly I’m not even sure I would comprise on the paint on the walls…🫣

12/16/2024

In this episode of The Terra Podcast, Erin Monahan .k.monahan (aka your fave feminist killjoy) examines the public’s justified applause in response to the killing of UnitedHealthcare’s CEO, Brian Thompson. She also discusses how Ericka Hart encourages us to think about the racial dynamics at play in our celebration.

Drawing on Black feminist blueprints from legends like Audre Lorde, Lucy Parsons, and Claudia Jones, Erin highlights the revolutionary contributions of Black feminists and how they’ve shaped today’s labor movement.

This episode critiques corporate exploitation, from climbing gyms’ union-busting tactics to Patagonia’s greenwashing. Erin also discusses why it’s time to stop glorifying Karl Marx and center Black Marxism instead.

Through personal stories from her climbing industry experience, Erin provides concrete ways to support unions and hold exploitative management responsible for their actions.

L in B to press play!

12/11/2024

The outdoor industry loves to talk about equity and community—but what happens when those values are undermined by systemic racism, union-busting, and corporate greed?

Read the latest:

  ✨Climbing’s Reckoning, Black Feminist Blueprints, and a Dead CEO: The Fight Against Structural Violence✨

This essay gets into:

🛠 The Black feminist labor roots that gave us today’s worker movements
🧗🏿‍♀️ Emily Taylor’s fight against racism in climbing gyms and the outdoor industry
💪 The unionized climbing workers standing up to exploitation
⚡️ How corporate greed harms us all—and why solidarity is the antidote

🎯 Here’s how you can take action today:

📧 Send emails to Touchstone management demanding they bargain in good faith. Use the pre-written templates on Touchstone Workers United’s website.

🗣 Comment on Instagram and other social media to amplify the solidarity

💸 Support Emily Taylor and Brown Girls Climbing by contributing to their scholarship fund and exploring their ongoing programming.

🎥 Learn more about Emily’s journey by checking out the documentary on her story

📖 Read to learn more about how we can take collective action to win the fight for dignity, fairness, and justice in not just climbing, but every every industry at the L in B!

11/18/2024

What does it mean to create safer spaces for everyone?

In this week’s conversation, Christina and Erin candidly discuss the cycling industry’s deep-rooted issues with toxic masculinity and punitive behavior, reflecting on how white men in cycling spaces use policing tactics in the name of “justice” and “awareness.”

As Christina points out, “There’s a lack of compassion, a lack of understanding.”

Taking pictures of people’s cars or actions to publicly shame them—these are punitive measures, not systemic solutions.

If we’re trying to create a safer world for everybody, we have to move beyond individual blame and recognize the harm these actions perpetuate.

We have to recognize and account for the layers of privilege that are often wrapped up in something like cycling or any other sport/recreational activity/mode of transportation.

This episode unpacks how carceral thinking harms marginalized communities and the vision of collective liberation in cycling and beyond.

It’s time to disrupt the individualism and benevolent patriarchal behavior in cycling and start asking: Whose safety are we really prioritizing?

Listen now and join the conversation about dismantling toxic masculinity in the cycling industry, shifting from punishment to systemic change, and centering compassion in advocacy.

11/15/2024

I’m just warming up over here…

Eeek heads up! Vesta Visions Sessions are open!

Vesta Vision Sessions are a package of 3 one-on-one coaching sessions for anti-capitalist, feminist entrepreneurs designed to help you map out a vision for the coming year that feels aligned with your values, needs, and aspirations.

What can you expect?

Clarity and Goal Setting: Together we’ll identify and refine your goals for the new year, ensuring they are rooted in your core values and authentic purpose.

Healing Money Trauma: We’ll address emotional and psychological blocks, such as scarcity mindset or shame, that may hinder your progress or alignment, using trauma-informed methods and tools like astrology, tarot, and somatic experiencing.

Creating Actionable Roadmaps: We’ll craft practical, personalized steps to guide you in turning your vision into reality while emphasizing sustainability and avoiding burnout.

Anti-Capitalist Foundations: We’ll ground the process in an anti-capitalist framework to fuel you in building a path forward that challenges traditional capitalist narratives and fosters collective liberation.

Visit https://vestabusinessschool.podia.com/vesta-vision-sessions

or the L in B!!

11/13/2024

Well. Here we are again.

When I first wrote, “Ambient Dominion: How Free Solo Points to an Epidemic of Toxic Masculinity” back in December 2018, I received so many responses from women, q***r folks, and nonbinary people who shared my horror at the normalization of toxic masculinity in the outdoor industry.

Watching “Free Solo,” I sat in a Portland theater, surrounded by people laughing off Alex Honnold’s “warrior complex” as he belittled his then-girlfriend, Sanni McCandless, and leaned into the trope of the brooding, troubled genius.

The comments I got proved that I wasn’t alone in my disgust.

Since then, we’ve been running “Toxic Masculinity in the Outdoor Industry” workshops and created the Terra Realm—a space for those healing from the impacts of toxic masculinity and bringing an anti-oppressive lens to their work.

History doesn’t repeat it rhymes, right?

And now we’re back with a new critique in this multi-part series, “Disrupting Dominion” that you can find on our Subbie at the L in B.

In “Disrupting Dominion,” we’re taking a close look at films like “The Devil’s Climb” and “Free Solo—at how adventure media intentionally erases Indigenous histories, perspectives, presence, and resistance, frames land as “virgin territory” to be “explored,” and centers white male adventurers as epic heroes.

By bringing ongoing colonization and the spidering injustices into the foreground, we’re challenging the toxic masculine and colonial narratives that have dominated outdoor media.

Read or full introduction and a brief initial critique of “The Devil’s Climb,” at the L in B.

Stay tuned for Part 1, where we’ll dive into the “benevolent patriarch” and how it props up colonial perspectives under the guise of environmentalism.

Tag a friend who also wanted to poke their eyeballs out with a spoon when they watched “Free Solo” and who refuses to pay $11.99 to watch yet another bro-mance in the alpine.

Trust, it’s not worth it. But our feminist critique of it is!

11/11/2024

Announcing the Launch of “Healing Our Relationship with Land, Body, and Resources”

We’re beyond excited to share that “Healing Our Relationship with Land, Body, and Resources” is officially open for enrollment!

This course has been crafted for those of you who are committed to environmental justice, personal healing, and reimagining our world in ways that center connection, equity, and collective liberation.

Here’s what makes this launch special:

For a *limited time only*, when you enroll, you’ll receive:

✨ The Healing Our Relationship with Land, Body, and Resources Course— a transformative, somatic, and eco-justice-centered approach to grounding your activism and healing journey.

✨ Grounded: Nervous System Healing 101— an essential course to help you deepen your connection to your body and cultivate a sense of “aliveness,” which is crucial for sustaining our ability to show up for collective liberation.

✨ 1-Year Membership to the Terra Realm— our supportive, trauma-informed community space, where we’ll gather monthly for somatic practices, reflective discussions, and guidance to integrate everything you’re learning.

Why this bundle?

Because healing and transformation takes time and support.

The Terra Realm offers you an ongoing community space to reinforce your learning, ask questions, and practice these concepts in real-time with like-minded feminist killjoys, systems disrupters, and changemakers.

Why this course now?

We live in times where exhaustion and eco-anxiety are increasingly common for those of us committed to environmental justice.

This course invites you to learn tools for personal healing, nervous system care, and sustained activism that doesn’t burn you out.

Imagine a space where you can reconnect with the Land, your body, and community in ways that nourish and sustain you.

If you’re ready to make 2024 a year of grounded, restorative activism, Healing Our Relationship with Land, Body, and Resources is here to guide and support you every step of the way.

Ready to join us?

L in B to enroll or DM us with any questions!

We can’t wait to welcome you into this space and witness the transformative work we’ll do together!

11/10/2024

Healing and activism aren’t mutually exclusive—they actually can’t exist without the other.

After months of creating, I’m beyond excited to announce the launch of: Healing Our Relationship with the Land, Body, and Resources.

This course dives into ways to reconnect with ourselves, honor our values, and find grounding in our activism.

If you’ve felt the weight of eco-anxiety, burnout, or the constant push to *do more*—this is for you.

This course is designed for environmental justice advocates, feminist killjoys, and changemakers who are ready to embody generative ways to stay engaged not simply “cope” or “tolerate” (because we need to stay engaged — sustainably!)

Whether you’re fighting for climate justice, organizing in your community, and/or searching for grounded ways to connect with yourself, the earth, and your community more deeply this course is here to support you. 💚

🥳BONUS: Early sign-ups get access to “Healing Your Nervous System 101” AND a 1-year membership to Terra Realm, a monthly somatic practice and discussion space to keep the healing and connection going.

Doors open tomorrow!

Keep an eye out for the special launch price that will be available for a limited time.

Let’s reconnect, reclaim, and reimagine what’s possible.

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http://terraincognitamedia.com/

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Terra Incognita Media is a non-profit media company that provides a feminist response to the outdoor industry through essays, a podcast, art, and a quarterly print journal. Our goal is to provoke dialogue and stimulate action towards environmental and social justice. Terra Incognita Media is here to provide unapologetic, unflinching feminist analysis. We're breaking barriers and pushing the envelope. We are in solidarity with those who revel in fighting consumerism, white supremacy, colonialism, imperialism, the patriarchy, and binary thinking.