Terra incognita Media

Terra incognita Media Support our independence from corporate sponsors by donating! Terra Incognita Media is here to provide unapologetic, unflinching feminist analysis.

Founded in 2015, Terra Incognita Media is an independent media company that provides a feminist response to the outdoor industry through essays, interviews, a podcast, and community events! Terra Incognita Media is a non-profit media company that provides a feminist response to the outdoor industry. Our goal is to provoke dialogue and stimulate action towards environmental and racial justice within the outdoor industry.

01/05/2026

Thanks to of for the education around why John Muir is a racist as**at.

Comment “f**k John Muir” if you want a shirt!

01/05/2026

How do you define toxic masculinity?

We’re reporting live from the gym for our first episode of TERRA TV!!!

You know where to do you know what!

Our gratitude stretches from the top of the route and back down to our new friends !!

Check them out for a local to St.Louis housewarming gift for a friend or a succulent you can name after your ex because you know you’ll forget to water it and this is how healing happens.

01/03/2026

Fellow white qu**rs: we need to raise the bar.

You know where to go to catch my extended thoughts.

Also if you want to respond with, “nobody’s perfect,” or “this is exactly what they were talking about and you’re dividing us further,” please go listen and then come back and respond.

Again, this is not to disparage anyone’s character.

I’m not “canceling” anyone — since that isn’t a real thing, but also in the white imagination of so-called “cancel culture” I’m doing the opposite.

I’m using my platform as a way to discuss an important issue among us white qu**rs and how we need to hold ourselves to a higher, more rigorous standard, especially if we are gaining social and financial capital from our work off the backs of Black q***r activism/scholars and legacies past and present.

12/31/2025

What’s the most ridiculous defense you’ve heard of billionaires, particularly our good ol’ boy Yvon Chouinard??

Because tonight will be the night that I admit to yewwww that I’m a money grubbing leeeeechhhh!!!!

Follow .k.Monahan and for more feminist killjoy medleys.

Visit us at terraincognitamedia.com, subscribe to our newsletter, and get instant access to our free Toxic Masculinity in the outdoor industry cheat sheet!

12/05/2025

is like so cool and laidback that they agree with all the people that are saying “eat the rich” and that billionaires are unethical.

Meanwhile, Chouinard dedicated his entire 80+ years towards extracting, exploiting the land and humans, while hoarding his wealth, and happily outfitted the military since the 70s until 2022.

I have second-hand cringe after watching these videos.

For more feminist killjoy takes visit terracollective.podia.com/terra-collective to download our zine “F**k John Muir (and Edward Abbey and Yvon Chouinard).

12/04/2025

Yvon Chouinard is not a “good billionaire,” and he’s absolutely not a “reluctant businessman.”

Check out terraincognitamedia.com to get on our email list so you can do a deeper dive with us and enjoy more of our feminist killjoy propaganda!

11/18/2025

Raise your hand if you’re sick of outdoor films like this 🙋🏼‍♀️

11/13/2025

Eric Horst is gaslighting us. No surprise there.

In this episode of The Terra Podcast, Erin Monahan .k.monahan (aka your fave feminist killjoy) examines the public’s jus...
12/16/2024

In this episode of The Terra Podcast, Erin Monahan .k.monahan (aka your fave feminist killjoy) examines the public’s justified applause in response to the killing of UnitedHealthcare’s CEO, Brian Thompson. She also discusses how Ericka Hart encourages us to think about the racial dynamics at play in our celebration.

Drawing on Black feminist blueprints from legends like Audre Lorde, Lucy Parsons, and Claudia Jones, Erin highlights the revolutionary contributions of Black feminists and how they’ve shaped today’s labor movement.

This episode critiques corporate exploitation, from climbing gyms’ union-busting tactics to Patagonia’s greenwashing. Erin also discusses why it’s time to stop glorifying Karl Marx and center Black Marxism instead.

Through personal stories from her climbing industry experience, Erin provides concrete ways to support unions and hold exploitative management responsible for their actions.

L in B to press play!

The outdoor industry loves to talk about equity and community—but what happens when those values are undermined by syste...
12/11/2024

The outdoor industry loves to talk about equity and community—but what happens when those values are undermined by systemic racism, union-busting, and corporate greed?  

Read the latest:

  ✨Climbing’s Reckoning, Black Feminist Blueprints, and a Dead CEO: The Fight Against Structural Violence✨

This essay gets into:

🛠 The Black feminist labor roots that gave us today’s worker movements  
🧗🏿‍♀️ Emily Taylor’s fight against racism in climbing gyms and the outdoor industry  
💪 The unionized climbing workers standing up to exploitation  
⚡️ How corporate greed harms us all—and why solidarity is the antidote  

🎯 Here’s how you can take action today:

📧 Send emails to Touchstone management demanding they bargain in good faith. Use the pre-written templates on Touchstone Workers United’s website.

🗣 Comment on Instagram and other social media to amplify the solidarity

💸 Support Emily Taylor and Brown Girls Climbing by contributing to their scholarship fund and exploring their ongoing programming.

🎥 Learn more about Emily’s journey by checking out the documentary on her story

📖 Read to learn more about how we can take collective action to win the fight for dignity, fairness, and justice in not just climbing, but every every industry at the L in B!

What does it mean to create safer spaces for everyone?In this week’s conversation, Christina and Erin candidly discuss t...
11/18/2024

What does it mean to create safer spaces for everyone?

In this week’s conversation, Christina and Erin candidly discuss the cycling industry’s deep-rooted issues with toxic masculinity and punitive behavior, reflecting on how white men in cycling spaces use policing tactics in the name of “justice” and “awareness.”

As Christina points out, “There’s a lack of compassion, a lack of understanding.”

Taking pictures of people’s cars or actions to publicly shame them—these are punitive measures, not systemic solutions.

If we’re trying to create a safer world for everybody, we have to move beyond individual blame and recognize the harm these actions perpetuate.

We have to recognize and account for the layers of privilege that are often wrapped up in something like cycling or any other sport/recreational activity/mode of transportation.

This episode unpacks how carceral thinking harms marginalized communities and the vision of collective liberation in cycling and beyond.

It’s time to disrupt the individualism and benevolent patriarchal behavior in cycling and start asking: Whose safety are we really prioritizing?

Listen now and join the conversation about dismantling toxic masculinity in the cycling industry, shifting from punishment to systemic change, and centering compassion in advocacy.

I’m just warming up over here…Eeek heads up! Vesta Visions Sessions are open!Vesta Vision Sessions are a package of 3 on...
11/15/2024

I’m just warming up over here…

Eeek heads up! Vesta Visions Sessions are open!

Vesta Vision Sessions are a package of 3 one-on-one coaching sessions for anti-capitalist, feminist entrepreneurs designed to help you map out a vision for the coming year that feels aligned with your values, needs, and aspirations.

What can you expect?

Clarity and Goal Setting: Together we’ll identify and refine your goals for the new year, ensuring they are rooted in your core values and authentic purpose.

Healing Money Trauma: We’ll address emotional and psychological blocks, such as scarcity mindset or shame, that may hinder your progress or alignment, using trauma-informed methods and tools like astrology, tarot, and somatic experiencing.

Creating Actionable Roadmaps: We’ll craft practical, personalized steps to guide you in turning your vision into reality while emphasizing sustainability and avoiding burnout.

Anti-Capitalist Foundations: We’ll ground the process in an anti-capitalist framework to fuel you in building a path forward that challenges traditional capitalist narratives and fosters collective liberation.

Visit https://vestabusinessschool.podia.com/vesta-vision-sessions

or the L in B!!

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Portland, OR
97202

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Terra Incognita Media is a non-profit media company that provides a feminist response to the outdoor industry through essays, a podcast, art, and a quarterly print journal. Our goal is to provoke dialogue and stimulate action towards environmental and social justice. Terra Incognita Media is here to provide unapologetic, unflinching feminist analysis. We're breaking barriers and pushing the envelope. We are in solidarity with those who revel in fighting consumerism, white supremacy, colonialism, imperialism, the patriarchy, and binary thinking.