MediaQuant

04/11/2018

Dubbed the "Prince of PR", Saudi Crown Prince Mohammed bin Salman's multi-million dollar PR offensive is showing impressive and measurable results. His contentious anti-corruption, pro-arms and oil, pro-social reform agenda notwithstanding, he's succeeding at earning considerable and growing...

08/04/2017

For decades the Volvo brand has been synonymous with safety, continuously setting the bar for safety standards while bringing high-performance luxury vehicles to market. With its recent announcement of an all “electrified” line-up by 2019, one could say it is extending its "safety" promise to...

For decades the Volvo brand has been synonymous with safety, continuously setting the bar for safety standards while bringing high-performance luxury vehicles to market. With its recent announcement o

07/19/2017

The extent and length to which story lines are covered in the news is an important indicator of a topic's potential impact on your business or market. Brexit, the popular term for the United Kingdom's withdrawal from the European Union, is a perfect example of this. The social and economic...

The extent and length to which story lines are covered in the news is an important indicator of a topic's potential impact on your business or market. Brexit, the popular term for the United Kingdom's

06/08/2017

The media rating numbers for Coppola (and Kidman) show the significant media attention on the Cannes award event. Coppola's rating was up +11 over the prior period, now at a strong 64. Her rank within the highly competitive TV/Film Sector moved from #183 to #54 on the Cannes win. Kidman was also up +11 points to close the news period around Cannes at 77, well ahead of her trailing 12-month media rating of 71. Coppola also hit a new rating high in the global worldwide newspaper segment - a very coveted media segment!

The media rating numbers for Coppola (and Kidman) show the significant media attention on the Cannes award event. Coppola’s rating was up +11 over the prior period, now at a strong 64. Her rank within the highly competitive TV/Film Sector moved from #183 to #54 on the Cannes win. Kidman was also up...

05/06/2017

In the final month of the US Election, Donald Trump held a 3x media value lead over Hillary Clinton, enough in our opinion to secure republican candidate's victory in the media battle for the White House. Every poll had Clinton sitting in the Oval Office, but our media numbers told a difference story, a story that might be unfolding this weekend in the France between Marine Le Pen and Emmanuel Macron.

In the final month of the US Election, Donald Trump held a 3x media value lead over Hillary Clinton, enough in our opinion to secure republican candidate’s victory in the media battle for the White House. Every poll had Clinton sitting in the Oval Office, but our media numbers told a difference sto...

04/07/2017

While mediaQuant makes it super easy to track the media visibility of your brand/topic/influencer at a snapshot level, by looking at the prominent topline media rating brightly encircled in orange, and the related change metrics, media value, and peer ranking, we also provide media-segment...

While mediaQuant makes it super easy to track the media visibility of your brand/topic/influencer at a snapshot level, by looking at the prominent topline media rating brightly encircled in orange, and the related change metrics, media value, and peer ranking, we also provide media-segment granulari...

02/09/2017

Trump's claim the media ignores terrorism stories is not supported by mediaQuant metrics, quite the contrary. - http://bit.ly/2kNfOGd

Trump’s claim the media ignores terrorism stories is not supported by mediaQuant metrics, quite the contrary.

02/08/2017

Waymo, Google's newly re-branded self-driving car offering, is off to a great start across earned media channels. Way to go Waymo!

Back in December, the "Google Self-Driving Car Project" became a subsidiary under parent Alphabet, Inc., and was renamed Waymo — a name derived from its mission...

Waymo, Google’s newly re-branded self-driving car offering, is off to a great start across earned media channels. Way to go Waymo!
Back in December, the “Google Self-Driving Car Project” became a subsidiary under parent Alphabet, Inc., and was renamed Waymo — a name derived from its mission of findi...

02/07/2017

The topic of fake news, not the actual fake news stories themselves, are gaining traction in mainstream media sources. In some ways false or fake news presents and existential threat to legitimate news reporting. Our numbers illustrate just how popular the topic has become across mainstream media channels.

The topic of fake news, not the actual fake news stories themselves, are gaining traction in mainstream media sources. In some ways false or fake news presents and existential threat to legitimate news reporting. Our numbers illustrate just how popular the topic has become across mainstream media ...

11/14/2016

Trump closes the 2016 Presidential Election with $5.2 billion in earned media. Even for our mediaQuant analysts who monitor over 4,000 brands, topics, celebrities and storylines every day, that number is almost surreal in shear magnitude. Clinton's final earned media total also broke all election records at $3.2 billion, well ahead of Obama's 2008 and 2012 earned media totals.

Trump closes the 2016 Presidential Election with $5.2 billion in earned media. Even for our mediaQuant analysts who monitor over 4,000 brands, topics, celebrities and storylines every day, that number is almost surreal in shear magnitude. Clinton’s final earned media total also broke all ele...

10/19/2016

Aducanumab is gaining more media attention as Alzheimer's and Parkinson's coverage continues to move onto the frontpage. Online coverage still lags behind mainstream or print segments, but the media drought around dementia storylines is now a distant 2014 memory.

Aducanumab is gaining more media attention as Alzheimer’s and Parkinson’s coverage continues to move onto the frontpage. Online coverage still lags behind mainstream or print segments, but the media drought around dementia storylines is now a distant 2014 memory.

09/23/2016

While NBC may have made $250 million on the Rio Olympics, the top-15 Olympians generated nearly $616 million in earned media value between all those ad spots. Imagine the total had we included all 11,554 Olympic hopefuls!