Chasnoff Media

10/28/2025

Challenges we encountered while producing the documentary blog series, 'The Ripple Effect':

🎯 Strategic approach: The series had to speak to multiple stakeholders: youth, parents, educators, health professionals, policymakers – in essence, the entire community. Tailoring content that resonated with each group while keeping a coherent narrative was inherently difficult.

🎥 Creative considerations: Series content needed to emphasize the seriousness of fentanyl without becoming fear-mongering or stigmatizing. Finding a tone that was informative and urgent, yet hopeful, was an ongoing editorial challenge. Documentary content relies heavily on real stories. But featuring real people affected by fentanyl overdoses or addiction, especially minors or grieving families, required sensitive handling and thorough vetting.

📜 Ethical storytelling: There’s a fine line between storytelling and exploitation, especially when featuring trauma. Ensuring that ethical standards were met regarding informed consent and mental health support for participants was critical. Some community members may have viewed the series as overly political, stigmatizing, or sensational. Proactively addressing feedback and adjusting tone or messaging accordingly was essential for long-term impact and success.

Nominated for ten Shorty Awards in separate categories, ‘The Ripple Effect’ is available online. Explore the series: https://bit.ly/49oqoxP.

10/20/2025

Producing the ‘The Ripple Effect' 🎥

Like with any documentary production, we spent substantial time outlining the story, key elements, and audience journey to reflect what what we wanted: accurate, research based information, stories highlighting people with lived experiences, and direct links to treatment, recovery, and mental health services.

We also spent significant time shooting interviews in Sacramento County with administrators and policymakers, but knew that the essence of the series had to be rooted in sharing the stories of those impacted by illicit fentanyl: parents who lost children; siblings who lost a brother or sister; friends who lost their closest friend. This was the most difficult part of bringing 'The Ripple Effect' to life: capturing the pain and raw emotion of people who had lost those they loved most. This epidemic is one of the darkest moments in the human experience, and sharing these moments with those who told their stories forever changed everyone who worked on this project.

Nominated for ten Shorty Awards in separate categories, ‘The Ripple Effect’ is available online. Explore the series: www.safersacramento.com/the-ripple-effect

10/13/2025

Creating the documentary blog series, 'The Ripple Effect.' Our Why:

At the time Chasnoff Media began this project, headlines about illicit fentanyl were inescapable. As is the case with many current issues (e.g., around opioids, gun violence, and climate change), the sheer volume of information and media saturation can desensitize an audience. With overdoses and poisonings rising at an alarming rate, we wanted to create something that would cut through the noise. Breaking through audience apathy and emotional burnout requires fresh angles and compelling storytelling. It’s the reason we decided to use a short-format documentary style to present the story in a new way and from a different perspective to really speak to our audience and prompt action.

Nominated for ten Shorty Awards in separate categories, ‘The Ripple Effect’ is available online. Explore the series: www.safersacramento.com/the-ripple-effect.

10/10/2025

Our exploration of the fentanyl crisis took a different approach – one rooted in storytelling, compassion, and easily digestible, short-format narrative bites that align with audiences’ preferences on social media.

🏆 Recently nominated for ten Shorty Awards in separate categories, 'The Ripple Effect' is a nine-part documentary blog series that sheds light on the harrowing reality of the fentanyl crisis in the U.S. and its impact on Sacramento County in particular. Each installment delves deep into the multifaceted aspects of this epidemic, exploring its origins, impact on families and the community, and the relentless efforts to combat the crisis.

Explore the series: www.safersacramento.com/the-ripple-effect.

10/08/2025

I'm excited and proud to share that Chasnoff Media's documentary blog series, The Ripple Effect, produced for our client, Sacramento County Department of Health Services, Substance Use Prevention and Treatment, is a finalist in TEN CATEGORIES of the Shorty Awards for Impact 🏆

1. Awareness Campaign
2. Integrated Campaign
3. Multi-Platform Campaign
4. Public Health
5. Video Series
6. Micro-site or Blog
7. Government & Politics
8. Other Partnerships
9. Local Campaign
10. Storytelling

Click the link to see our team’s work and vote for our innovative project before October 21! https://shortyw.in/4q2kIzq.

06/09/2025

"Successful SEO strategies start with a structured roadmap that aligns with business objectives, technical priorities, and content planning." Get the road map and learn more:

SEO is hard enough with a solid plan. Develop an SEO roadmap for quality, focused, and accountable path to ROI and success.

06/05/2025

Jiu jitsu is a dance of entanglement, balance, control, and force. Every roll is like solving a dynamic puzzle where the pieces and shapes are constantly changing. And through it all, there’s a calm intensity – a focus on staying composed even while wrapped in the chaos of motion.

📷 More pics from the photoshoot at the CompNet Washington Spring 2025 competition.

06/04/2025

Just a few months into my jiu jitsu journey , and I’m already hooked. Every class is a humbling mix of challenge and growth – physically, mentally, and emotionally. But what’s blown me away the most is the community. The people I’ve met have been nothing short of amazing – supportive, encouraging, and always willing to share their knowledge and expertise.

I recently went to the CompNet Washington Spring 2025 tournament to support those competing from my gym. I brought the camera along and shot some pics I feel represent the jiu jitsu story and experience.

04/17/2025

"Have you heard of “vibe marketing?”

It’s been popping up in marketing discussions all over social media (especially LinkedIn) lately. And, unfortunately, it has just enough aesthetic appeal to distract from how strategically hollow it is."

Read the article:

Is vibe marketing just another coding framework needlessly applied to marketing? Robert Rose of the Content Marketing Institute says slow-motion marketing makes more sense. Here’s how to do it.

01/31/2025

Check out the new promo and campus reveal video produced for UO Sports Product Management. Big thanks to everyone at Chasnoff Media and SPM for helping bring this to life. This was such an awesome project to work on!

01/27/2025

Thrilled to unveil the brand-new promo and campus reveal video produced for the Oregon Executive MBA in Portland! As a graduate of the program, it was an honor to work on this project and be part of the behind-the-scenes magic that makes this experience so special. A big thanks to Kit and Rachel for bringing Chasnoff Media on board and trusting us with your story!

12/16/2024

I had the honor of interviewing Albert Titman, Deputy Director of the Native Dads Network, about his work educating tribal communities in the Sacramento, CA, area on the dangers of illicit fentanyl and substance use.

This interview is part of The Ripple Effect, a documentary blog project produced by Chasnoff Media. Read the latest installment, "Illicit Fentanyl’s Devastating Toll on Teens and Young Adults," here: https://bit.ly/3VGcQWG.