Rain the Growth Agency

Rain the Growth Agency Take your integrated performance marketing to the next level

• Fully integrated and performance-minded advertising agency
• Independent, flexible-first, women-led, growth-motivated
• Headquartered in Portland, Oregon
• $700+ Million in Annual Agency billing
• 300 full-time employees nationwide
• Strategic database with $9 Billion in media results and response history

Thrilled to celebrate an incredible win at this year’s AdExchanger Awards! We’ve been honored in the Making Media Better...
10/08/2025

Thrilled to celebrate an incredible win at this year’s AdExchanger Awards! We’ve been honored in the Making Media Better category for pushing for more transparent data in connected TV (CTV) media buying in partnership with Spectrum Reach and Gracenote.

A huge thank you to everyone involved in pushing the boundaries of excellence so we can achieve better outcomes for our client partners.

Read more about the awarded case study as discussed by Ad Age here: https://adage.com/ad-age-video-podcast/aa-how-spectrum-reach-is-redefining-ctv-advertising-through-show-level-transparency/
See the full list of AdExchange Award winners: https://www.adexchanger.com/go/awards-2025/

10/07/2025

We are back with a new episode of The ForeCast!

In this episode, Morgan speaks with Kaila Vallee, Executive Vice President of Rainstorm Direct, about the agency's recent rebranding, the evolution of linear TV and CTV, and the future of advertising. Kaila discusses the importance of performance guarantees, advancements in measurement and attribution, and the role of AI in media buying. She also shares her insights on the future of video and the impact of consumer behavior on advertising strategies.

Don’t forget to follow our podcast and check out the episode below!

Apple Podcasts: https://podcasts.apple.com/ie/podcast/kaila-vallee-rebranding-to-rainstorm-direct-the/id1801616458?i=1000730684799
Spotify: https://open.spotify.com/episode/1FKan7l9ANZfOUkjdLdv7U?si=K_dZ1vCKQ_6ikvAwUXXUaQ
YouTube: https://youtu.be/MZDJEzrQCGI

Sara Gotfredson, founder of Trailblazing Sports Group, references Rain the Growth Agency’s women sports viewership resea...
10/06/2025

Sara Gotfredson, founder of Trailblazing Sports Group, references Rain the Growth Agency’s women sports viewership research in a recent Sports Business Journal article. Read more about where fans are viewing women’s sports, including what she had to say about our research at the link below!

An innovative partnership between Trailblazing Sports Group and adtech vendor Transmit is adding new women's sports-focused advertising inventory for streamers.

This  , our   members are celebrating the vibrant culture, stories, and culinary artistry of Hispanic-owned and operated...
10/03/2025

This , our members are celebrating the vibrant culture, stories, and culinary artistry of Hispanic-owned and operated local neighborhood restaurants. From bold flavors to warm hospitality, these establishments represent a little part of the vibrant and diverse communities they live in. See the list and read what they love about their favorite local Hispanic restaurants.

Tag your favorite local Hispanic-owned and operated restaurant in the comments!

Rain the Growth Agency is heading to the Big Apple next week for Advertising Week! Some of our CREW members will be shar...
10/02/2025

Rain the Growth Agency is heading to the Big Apple next week for Advertising Week! Some of our CREW members will be sharing their expertise on must-see panels and showcases, diving into the strategies that drive both brand impact, sales, and creative.

First, don’t forget to catch our SVP of Creative, Scott McClure, presenting our creative work with GlamourGals on Monday, October 6, 2025. As part of SixDegrees.org’s Purpose, Produced initiative, six nonprofits and agency partners will discuss the work that has gone into the pro bono creative campaigns. The evening will close out with drinks and networking.

More info on the showcase here: https://newyork2025.advertisingweek.com/aw/schedule/session/-403-2025-10-06-1700-bacon-hh

On Tuesday, October 7, 2025, Marilyn Davis, Managing Partner, will be moderating “From Startup to Super Bowl: How Cirkul Delivered Winning Results.” The panel will feature a discussion with Cirkul’s Founder, Andy Gay, CMO, Steve Battista, and Cirkul’s PR firm MikeWorldWide’s Bret Werner. Don’t miss this panel discussing how Cirkul leveraged its debut Super Bowl commercial as an opportunity to elevate the brand to its next level of growth.

More info on the panel here: https://newyork2025.advertisingweek.com/aw/schedule/session/-247-2025-10-07-1550-session

Be sure to check us out at Advertising Week if you are in NYC next week!

All smiles for the camera 📸😄In preparation for the launch of the pro bono campaign we created with GlamourGals, part of ...
10/01/2025

All smiles for the camera 📸😄

In preparation for the launch of the pro bono campaign we created with GlamourGals, part of SixDegrees.org’s Purpose, Produced initiative, we will be dropping some behind-the-scenes content highlighting our support for GlamourGals, the creation of the campaign, and so much more! For the first teaser, here’s a photo from one of the many Zoom calls our teams have had to ideate and discuss. We can’t wait to unveil what our teams have been working on!

Stay tuned for more BTS content from the campaign!

Swinging for a cause! ⛳️Earlier this month, some of our powerhouse CREW members—Heather Horton, Sara Ashcraft, Kyle Sals...
09/30/2025

Swinging for a cause! ⛳️

Earlier this month, some of our powerhouse CREW members—Heather Horton, Sara Ashcraft, Kyle Salstrom, and Lindsay Keithley—teed off at the Sunshine Classic Golf Tournament on September 11, supporting Sunshine Division’s impactful mission to provide hunger relief for local families and individuals in need.

Not only did they contribute to change in the community by playing golf, but Lindsay Keithley brought home the win for women's longest drive! 🏆🔥 Check out some photos from the event!

09/26/2025

We’re excited to launch the next phase of our “It’s About Time” campaign — now featuring real stories from 18 patients and 12 healthcare providers! Shot over 8 days in 3 cities, this evolution brings authentic voices to the heart of CenterWell Senior Primary Care. Check out one of the Rain the Growth Agency-produced spots below!

View more spots from the 2025 “It’s About Time” campaign here: [ https://www.youtube.com/watch?v=7vunh7NhOMo&list=PL3iRgVz518IL03fyGMePyW6Ks-ygfMH7C

Attention marketers in the Portland area! In partnership with Indie Agency News, we will be hosting "Show Off Portland: ...
09/25/2025

Attention marketers in the Portland area!

In partnership with Indie Agency News, we will be hosting "Show Off Portland: Indie Work Worth Bragging About,” the ultimate showcase of Portland’s local indie agency scene. Up to 10 selected indie agencies will have five minutes to showcase their best work. The event will take place on Thursday, November 6, from 6-8 pm.

For more details, please visit this link: https://indieagency.news/event/show-off-portland-indie-work-worth-bragging-about/

We are excited to see our CEO, Jane Crisan, announced as a judge for the Future is Female awards at this year’s Advertis...
09/24/2025

We are excited to see our CEO, Jane Crisan, announced as a judge for the Future is Female awards at this year’s Advertising Week!

Jane, a former finalist, is included in a group of industry trailblazers, past winners, and dedicated Future is Female community champions who are tackling the challenge of narrowing down this year’s record-breaking nominations to just ten winners.

See the rest of the judges here: https://advertisingweek.com/announcing-the-awnewyork-2025-future-is-female-judges-2/?

09/23/2025

How does the team over at GlamourGals get us so pumped up? By being passionate about what they do!

Earlier this month, our SVP of Creative, Scott McClure, joined Stacy Huston of SixDegrees.org and other Purpose, Produced participants from Crispin and Versus to discuss why Rain the Growth Agency took on creating a creative campaign for GlamourGals and what the working relationship with them has been like so far (Hint: Their passion has been infectious).

Stay tuned for more from our work on Purpose, Produced!

Major advertisers are shifting investments to Yahoo's DSP drawn by competitive fees and transparent reporting. Our very ...
09/22/2025

Major advertisers are shifting investments to Yahoo's DSP drawn by competitive fees and transparent reporting. Our very own Associate Director of Digital Video, Zoe Zacharopoulos, weighs in on this trend, including how Rain the Growth Agency is exploring opportunities.

Read the latest Adweek feature here: https://www.adweek.com/media/yahoo-dsp-trade-desk-fees/

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Portland, OR
97209

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Our Story

Headquartered in Portland, Oregon, Rain the Growth Agency is an independent, women-led, performance-minded advertising agency for direct-to-consumer (DTC) brands.

We link strategy, creative and production with state-of-the-art audience targeting, dynamic media buying and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our approach, called Transactional Brand Building, is proven to produce transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models.

For over 20 years we have been scaling businesses such as Humana, Consumer Cellular, 1-800 CONTACTS, 23andMe, Chewy, SimpliSafe, Mercari, and LendingTree. Our agency now has over 240 employees in four offices across the U.S.