Rain the Growth Agency

Rain the Growth Agency Take your integrated performance marketing to the next level

• Fully integrated and performance-minded advertising agency
• Independent, flexible-first, women-led, growth-motivated
• Headquartered in Portland, Oregon
• $700+ Million in Annual Agency billing
• 300 full-time employees nationwide
• Strategic database with $9 Billion in media results and response history

In a groundbreaking surge, ad spending on women's sports soared an impressive 139% to $244 million in 2024! With a 40% b...
03/31/2025

In a groundbreaking surge, ad spending on women's sports soared an impressive 139% to $244 million in 2024! With a 40% boost in brand engagement and video impressions skyrocketing to 26 billion, it's clear that women's sports are scoring big for advertisers. From the WNBA to NCAA Women’s Basketball, the playing field is changing! Discover which brands are leading the pack and how this affects the future of sports advertising in this MediaPost article.

Women's live sports boosted engagement for brands by 40% vs. the average prime-time ad. In 2024, there were 26 billion video impressions - up 131% vs. the year before - from 30,322 commercial airings (up 37%)

  No. 63 has arrived! In this issue:- Unlocking Show-Level Data in CTV Advertising- LiveRamp’s RampUp Recap- Integrating...
03/28/2025

No. 63 has arrived! In this issue:
- Unlocking Show-Level Data in CTV Advertising
- LiveRamp’s RampUp Recap
- Integrating in Video Creative

Download the issue here: https://bit.ly/3DTjC60

Exciting news! Rain the Growth Agency has been named a finalist in the "Most Innovative Independent Media Agency" catego...
03/27/2025

Exciting news! Rain the Growth Agency has been named a finalist in the "Most Innovative Independent Media Agency" category for the 2025 Digiday Media Buying and Planning Awards. This recognition stands as a testament to our commitment to pushing the boundaries of what's possible in the media landscape.

The Digiday Media Buying and Planning Awards celebrates the pioneers setting the bar for excellence, spotlighting those who leverage technology-driven storytelling, strategic brand partnerships, and create immersive and interactive experiences that captivate and engage. This year's lineup showcases the best of the best, making this nomination all the more rewarding.

View all the other finalists here: https://digiday.com/media/snapchat-lego-disney-and-courageous-studios-are-among-the-2025-digiday-media-buying-and-planning-awards-finalists/

Our client partner Dr. Squatch has launched a Call of Duty Inspired Collection! Their latest collab features two rugged ...
03/25/2025

Our client partner Dr. Squatch has launched a Call of Duty Inspired Collection! Their latest collab features two rugged bar soaps and two robust deodorants, each embodying the spirit of iconic Call of Duty characters. Read more about this exciting launch below!

Soaps and deodorants are inspired by two game characters and are crafted for action.

ICYMI –  We launched a podcast!As the TikTok extension deadline quickly approaches, listen in on our first episode with ...
03/24/2025

ICYMI – We launched a podcast!

As the TikTok extension deadline quickly approaches, listen in on our first episode with our paid social and influencer marketing expert Shuree Jones as she discusses how brands can prepare for (another!) potential ban.

The ForeCast is a Rain the Growth Agency podcast hosted by Morgan Willis. In each episode, we speak with industry experts about advertising, media, and the latest marketing trends, and sometimes we have a bit of fun, too. We close out each episode with our guest’s forecast for the future of their area of expertise.

Check out this episode below and listen wherever you get your podcasts!

In the first episode of this new podcast, Rain the Growth Agency’s Group Director of Paid Social and Influencer Media, Shuree Jones, discusses the ever-evolv...

In 2024, ad spending on women's sports soared to $244 million, a 139% increase from the previous year. 🏀🥇 From the WNBA ...
03/20/2025

In 2024, ad spending on women's sports soared to $244 million, a 139% increase from the previous year. 🏀🥇 From the WNBA Finals drawing its biggest audience in 25 years to groundbreaking engagement rates in college basketball, women's sports are an unparalleled opportunity for brands looking to make a real impact. Dive into the details of this game-changing year and see how brands like State Farm, AT&T, and Nike are leading the charge in this CNBC article.

Ads during women's sports programs were 40% more impactful than the average primetime advertisement, according to EDO.

AI-powered search platforms like Reddit Answers and Perplexity are ready to take search advertising on a wild ride - is ...
03/18/2025

AI-powered search platforms like Reddit Answers and Perplexity are ready to take search advertising on a wild ride - is your brand ready?. Our Director of Paid Search & YouTube Stasia Fulginiti expands on how these platforms are shaking up the status quo with consumers and marketers in our latest article.

Read here: https://bit.ly/41ZMb9E

Last week, our Director of Digital Video Product & Innovation David Nyurenberg presented a session at   in New York City...
03/17/2025

Last week, our Director of Digital Video Product & Innovation David Nyurenberg presented a session at in New York City! In the session, David discussed transparency in advertising, audience targeting, Media Mix Modeling (MMM), and so much more. Thank you to Cynopsis Media and AdExchanger for hosting this event!

As a women-founded and women-led agency, supporting and celebrating women isn't just reserved for Women's History Month....
03/14/2025

As a women-founded and women-led agency, supporting and celebrating women isn't just reserved for Women's History Month. We are committed to supporting our female and other women through our benefits package and agency initiatives. Check out a small sample of the amazing ways we uplift women all year long!

Dive into the latest Digiday article, where our Director of Video Product Development and Innovation David Nyurenberg, a...
03/13/2025

Dive into the latest Digiday article, where our Director of Video Product Development and Innovation David Nyurenberg, alongside other key industry experts, sheds light on the quest for clarity in programmatic ad fees. Discover how advertisers work with publishers to validate how every dollar is spent.

Read here: https://bit.ly/3Fss0tE

The beginning of the new year is often full of change, especially for media measurement. Our Executive Lead Mark Brown e...
03/12/2025

The beginning of the new year is often full of change, especially for media measurement. Our Executive Lead Mark Brown examines the recent changes that 2025 brought for Nielsen Media Research and media currency at the link below.

Read here: https://bit.ly/4hyTTxf

03/11/2025

Ready to check the ForeCast? 🌤️🌧️⚡️❄️

We are thrilled to announce our new podcast, The ForeCast! On this podcast, hosted by our in-house digital video expert and Senior Digital Media Specialist Morgan Willis, we will talk with industry experts about advertising, media, and the latest marketing trends, and occasionally, we have some fun, too! We conclude each episode with our guest’s forecast for the future of their field of expertise.

In the first episode of this new podcast, Rain the Growth Agency’s Group Director of Paid Social and Influencer Media, Shuree Jones, discusses the constantly changing (and sometimes unpredictable) landscape of social media. She offers insights on how marketers can navigate a possible TikTok ban, talks about trends in influencer marketing, and concludes with her predictions for the future of social media advertising.

Don’t forget to follow our podcast and check out the first episode at the links below!

Apple Podcasts: https://bit.ly/4ig8WNE
Spotify: https://tinyurl.com/3yj6v8m5
YouTube (Video Version): https://tinyurl.com/3j2n6nm5

“We enforce accountability through structured contracts with our SSP partners, which explicitly prohibit resold media, e...
03/07/2025

“We enforce accountability through structured contracts with our SSP partners, which explicitly prohibit resold media, ensure all inventory is ads.txt compliant, and restrict delivery to our inclusion list,” said our Director of Video Product Development and Innovation, David Nyurenberg, while discussing our programmatic buying approach.

David joins other industry experts in this Digiday article to discuss the shift in programmatic, calling for higher quality ad inventory.

Read here: https://digiday.com/marketing/marketers-rethink-cheap-programmatic-as-ad-waste-mounts/

One of our favorite traditions is to dive into the ads played during the Big Game, and this year was no different! Our A...
03/05/2025

One of our favorite traditions is to dive into the ads played during the Big Game, and this year was no different! Our Associate Director of Communications Strategy Kathleen Donahue discusses the trends seen throughout the ads of this year’s at the link below.

Read here: https://tinyurl.com/55nuhne6

Celebrating Black history, stories, and success always starts with a conversation! Last month, our DEI committee led a c...
03/04/2025

Celebrating Black history, stories, and success always starts with a conversation!

Last month, our DEI committee led a company-wide discussion with our members about why we celebrate Black history, the cultural impact of the Black community, and how we can ensure we create a world where justice, equality, and inclusion are the birthright of every citizen. Thank you to Nat Jones, Marilyn Davis, Beatrice Livioco, Sydney Brower, Canden Gutierrez, and Ally Hedges for sharing personal stories as part of our celebrations.

Last month, Rain the Growth Agency’s DEI Committee partnered with Yin Yoga Space, a Black-owned wellness studio in Portl...
03/03/2025

Last month, Rain the Growth Agency’s DEI Committee partnered with Yin Yoga Space, a Black-owned wellness studio in Portland, to hold a yoga session for our as part of the agency’s Black History Month celebrations.

Yin Yoga Space works toward removing the stigma and stereotype that yoga is for a particular demographic or population. It is a judgment-free welcoming studio focused on your health and relaxation through mindfulness and movement. Thank you to Yin Yoga Space and owner Rachel Brooks for hosting our !

For more information on this amazing Black-owned Portland-based yoga business, visit yinyogaspace.com 🧘

  No. 62 is here! In this issue:- Changes with Nielsen and media currency- How brands can keep up with   in paid search-...
02/27/2025

No. 62 is here! In this issue:
- Changes with Nielsen and media currency
- How brands can keep up with in paid search
- Trends from this year’s ads

Download the issue here: https://tinyurl.com/2y6nbrsz

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Headquartered in Portland, Oregon, Rain the Growth Agency is an independent, women-led, performance-minded advertising agency for direct-to-consumer (DTC) brands.

We link strategy, creative and production with state-of-the-art audience targeting, dynamic media buying and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our approach, called Transactional Brand Building, is proven to produce transformational growth for clients ranging from DTC fast companies and category disruptors to established brands with traditional models.

For over 20 years we have been scaling businesses such as Humana, Consumer Cellular, 1-800 CONTACTS, 23andMe, Chewy, SimpliSafe, Mercari, and LendingTree. Our agency now has over 240 employees in four offices across the U.S.