Rain Agency

09/10/2026

Attention, female founders! Please see below for more information on the SheScales program.

🚨 Good news, founders! We’ve extended the deadline!

There’s still time to apply for the 2026–2027 SheScales cohort! We’re giving female founders a little more time to take the next step toward growing their businesses.

is a marketing advisory program powered by Rain Agency that provides selected founders with up to one year of in-kind marketing resources and strategic guidance. Participants receive tailored support across areas like:

✨ Brand strategy
📱 Paid social
📧 Email marketing
💻 Website optimization
📺 CTV
…and more.

To be eligible, you must identify as female or lead a women-founded/women-led organization, have an incorporated business actively generating revenue, have a strong direct-to-consumer offering, and generate $100K+ USD in annual gross revenue.

📅 NEW DEADLINE: September 30, 2026!

If you’ve been thinking about applying, this is your sign. And if you know a founder who’s ready to scale, share this post with them!

👉 Apply here: https://www.shescales.com/apply/?utm_medium=organic-social&utm_source=facebook&utm_campaign=shescales-2026&utm_content=call-for-applicants-extension-announcement

09/09/2026

GlamourGals Founder & CEO Rachel Doyle recently joined The Deep Dive with Jessica St. Clair and June Diane Raphael to talk about her journey building a mission-driven organization focused on creating meaningful connections across generations.

During the episode, Rachel also gives a shoutout for our work with GlamourGals on “Where Our Gals At,” a pro bono campaign created through SixDegrees.org’s Purpose, Produced initiative.

We loved being part of this work, and even better, hearing Rachel share the story behind it 💅💛

Check out Rachel’s episode of The Deep Dive below!

The Deep Dive with Jessica St. Clair and June Diane Raphael · Episode

09/08/2026

🎙️ A new episode of is here!

In this episode, Morgan Willis sits down with , Founder & CEO of Laundrybasketdelivery, to talk about how a simple frustration around laundry turned into a scalable business built for growth.

She shares her journey from organic referrals to a more intentional marketing strategy, why different audiences require different messages, and how SheScales helped connect her brand to real business outcomes.

Check it out now:
Apple Podcasts: https://podcasts.apple.com/ie/podcast/hyacinth-tucker-the-marketing-shift-that-scaled/id1801616458?i=1000788524021
Spotify: https://open.spotify.com/episode/4P3CQlvnN90UZ7MXim5i6R?si=I06b_ig3Sj2Z0Gkq8hfBZw
YouTube: https://youtu.be/blas4jOU3tw

09/03/2026

Amazon is no longer just a place to buy; it’s increasingly where consumers begin their search 🔎

In her latest article, , Director of Growth & Development, explores why DTC brands need to rethink how they approach search, demand generation, and channel performance.

As consumer behavior evolves, the question isn't DTC versus Amazon. It's how brands can create demand everywhere and capture it wherever consumers choose to buy.

Read more: https://www.rainagency.com/insights-updates/amazon-is-becoming-a-search-engine-is-your-dtc-strategy-ready/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-78&utm_content=amazon-is-becoming-a-search-engine-is-your-DTC-strategy-ready-article

09/02/2026

ICYMI: Our very own Pranav Pandit, EVP of Digital Marketing at Rain, joined Morgan Willis on a recent episode of The ForeCast 🎙️

They discussed the changing agency landscape, the race for scale, and why smaller, specialized agencies may have a unique opportunity to stand out by knowing exactly who they are—and what they do best.

Hear more of Pranav's perspective in the full episode at the links below:

Apple Podcasts: https://podcasts.apple.com/ie/podcast/pranav-pandit-the-future-of-agency-scale/id1801616458?i=1000785807871
Spotify: https://open.spotify.com/episode/5zHMx8geNRu6tkt0pnf3N4?si=LepgQtpWT4qCT49iBMjg5w
YouTube: https://youtu.be/xDCfMHjQzcI?si=w2zY3xKcjs270CJF

08/31/2026

Meta’s recent settlement is raising important questions for advertisers, but what does it actually mean for media buyers?

Our Associate Director of Paid Social, Ankit Jadav, shares his perspective in a new Adweek article, discussing why the changes may not require an immediate shift in strategy and where the longer-term impact could emerge for brands targeting younger audiences.

Read the full article to hear Ankit’s insights here: https://www.adweek.com/media/meta-settlement-media-buyers-teens/

08/27/2026

Women’s sports are no longer an emerging opportunity; they’re a growing force in the sports and marketing landscape 📈

In her latest article, Susan Boland, Rain’s SVP of Brand Strategy, explores the role men play in the rise of women’s sports and what an increasingly balanced fan base means for brands. From dual-gender reach to highly engaged, high-value fans, the opportunity is bigger than many marketers may realize.

Read the article here: https://www.rainagency.com/insights-updates/how-men-are-helping-fuel-the-boom-of-womens-sports/?utm_medium=organic-social&utm_source=facebook&utm_campaign=media-impact-report-78&utm_content=how-men-are-helping-fuel-the-boom-of-womens-sports-article

08/26/2026

Today, we’re celebrating by highlighting the voices, experiences, and perspectives of the women who make up our Rain .

From the best career advice they’ve received to the lessons they’ve learned along the way, we asked the women of Rain to share a few words of wisdom.

Swipe/click through to hear from some of the incredible women who help make Rain what it is today.

08/25/2026

A new episode of is here! 🎙️

This time, Morgan Willis sits down with our very own Pranav Pandit, EVP of Digital Marketing, to talk about how mergers, acquisitions, and the race for agency scale are reshaping the industry.

They dive into why specialized agencies may have the edge, what brands risk when strategy becomes commoditized, and how , automation, and project-based work are changing the future of media and creative partnerships.

🎧 Listen or watch now:
Apple Podcasts: https://podcasts.apple.com/ie/podcast/pranav-pandit-the-future-of-agency-scale/id1801616458?i=1000785807871
Spotify: https://open.spotify.com/episode/5zHMx8geNRu6tkt0pnf3N4?si=dYHrWx1DS5SQay6EPHV0UQ
YouTube: https://youtu.be/xDCfMHjQzcI

08/24/2026

Introducing , our dedicated practice focused on helping brands navigate the future of health, wellness, aging, and longevity.

Alongside the launch, we’re sharing our new 2026 Consumer Landscape Report, uncovering shifting attitudes and behaviors around healthy living across generations.

Read the full announcement and explore the research here: https://www.rainagency.com/insights-updates/rain-introduces-rainwell-a-specialized-practice-helping-brands-navigate-the-future-of-healthy-living/?utm_medium=organic-social&utm_source=facebook&utm_campaign=rainwell&utm_content=rainwell-announcement-press-release