FAAS FAAS' mission is to educate and empower designers to create performance products through functional innovation, exceptional craft, and strong work ethics.

A huge THANK YOU to  for sharing your space with  and  to host the Jumpstart small biz workshop. Sending love and suppor...
03/01/2024

A huge THANK YOU to for sharing your space with and to host the Jumpstart small biz workshop. Sending love and support to all of the hardworking, passionate entrepreneurs and dreamers who have participated in 2 of the 4 storytelling program sessions so far! You’re amazing and so are your stories! Thank you for allowing me to mentor and support you on your journey. thank you for trusting me with this beautiful community!

Market shopping for designers is inspiring but what is even more inspiring in this photo is the range of diversity in de...
02/11/2024

Market shopping for designers is inspiring but what is even more inspiring in this photo is the range of diversity in design career experience, heritage, style, interests, disciplines, … the list goes on. Along with the larger Hoka product team, we are just a few diverse talents whose journeys have converged to build the future of innovative apparel and footwear. Design x Diversity = Innovation.

What does it mean to design with purpose? In the athletic and outdoor apparel industry it means building product that pr...
11/26/2023

What does it mean to design with purpose? In the athletic and outdoor apparel industry it means building product that protects or enhances the consumer’s ability to perform at their best. If you are a performance designer you are designing with purpose. You’re solving problems and maybe even saving lives with the product you create. It allows swimmers to swim faster, climbers to reach the summit, marathon runners to cross the finish line, and the everyday consumer to stay warm and dry while commuting in a downpour. Designing with purpose extends far beyond the product. It helps people achieve their goals and biggest dreams.

What do all successful brands, big or small, have in common? Storytelling, Consumers, Products, Marketing, GTM. Designer...
11/23/2023

What do all successful brands, big or small, have in common? Storytelling, Consumers, Products, Marketing, GTM. Designers are part of all of this!

News flash: Taking the FAAS design program to Portland State University for this fall semester!! Feels good to be back i...
09/26/2023

News flash: Taking the FAAS design program to Portland State University for this fall semester!! Feels good to be back in a physical classroom with diverse creative minds! and gearing up for a fun ride.

So many great memories from the Black Footwear Forum last weekend! Thank  for the invitation to speak on the subject “Th...
09/26/2023

So many great memories from the Black Footwear Forum last weekend! Thank for the invitation to speak on the subject “The Art of the Pivot” along with so many other diverse industry creative leaders and industry icons.

Congratulations to this year’s Title Nine PitchFest winners!! It was an honor being invited to participate as a panel ju...
09/24/2022

Congratulations to this year’s Title Nine PitchFest winners!! It was an honor being invited to participate as a panel judge! Thank you to for supporting women entrepreneurs with all of your heart(s) and elevating the game everyday!! 🙌🏽🙌🏽🎉❤️

BIPOC designers: You can’t win if you don’t play! Take the time to fill out the application! It’s just that simple. Visi...
08/31/2022

BIPOC designers: You can’t win if you don’t play! Take the time to fill out the application! It’s just that simple. Visit for more info. ityknocks

Opportunity is knocking! Designers, Innovators, Creative Problem Solvers this one is for you! Parkinson’s Resources is s...
07/06/2022

Opportunity is knocking! Designers, Innovators, Creative Problem Solvers this one is for you! Parkinson’s Resources is sponsoring an adaptive design competition. Scroll the images for more info. Deadline to submit is Aug 1, 2022!

Words can’t describe how proud I am of the 12 creatives of colors who just completed the 4 week REI x FAAS inclusive des...
05/21/2022

Words can’t describe how proud I am of the 12 creatives of colors who just completed the 4 week REI x FAAS inclusive design program!! Thank you to for your partnership! Folks, This collaboration is what elevating the next generation of diverse creatives looks like!! And Thank you to the students who gave their all everyday and killed it …I mean 👏🏽KILLED 👏🏽IT !!! at the final presentation!! So much good will come out of this for you, by you, and because of you. I’m a proud mama bear for sure! I look forward to our continued connection and journey forward! ❤️

Yesterday, we lost a design icon. Peter Moore, a world leader in the athletic footwear industry, gave me my first job as...
05/01/2022

Yesterday, we lost a design icon. Peter Moore, a world leader in the athletic footwear industry, gave me my first job as an atheltic apparel designer at Adidas in 1993. I met him when I was a designer at Cross Colours in 1992. He told me he would bring me into Adidas in a year’s time. He kept his word. When Cross Colours closed down, I was unemployed for less than 24hrs. The rest is history.

In 2019, I was pleasantly surprised to see him walk through my door at the FAAS Design studio. (Through a few happy tears), I had the chance to tell him how much his belief in me was the catalyst to a phenomenal 25 year career and I shared what I had been able to do because he gave me that pivotal opportunity. Turns out, he already knew about my accomplishments because he had followed my path and watched it unfold over those two decades.

I’m sure this is only one story of many that will be shared in the coming days and years. I’m sending love and comfort to his family and those who had the opportunity to know him well. God speed. 🖤

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