Cannabis CMO

CannabisCMO is a weekly newsletter and podcast dedicated to creating a watercooler for cannabis industy marketers to learn from each other.

05/26/2024

🚨 MAJOR TIP ALERT 🚨

With all the focus on asset-light business plans, the folks at Harris Sliwoski LLP lay out some things for you to keep in mind.

Learn how you can protect your brand and thrive! 🌿

Read article:

By Griffen Thorne, Attorney at Harris Sliwoski Cannabis companies and (depending on the state) brands often use license agreements to grow their brands. If done correctly, they can be a…

05/01/2024

"According to BDSA data, 26% of US [ ] consumers choose retail locations for their preferred brands, while 37% stay loyal to products and strains that prove effective."

Brendan Mitchel-Chesebro, a seasoned analyst at BDSA, a global firm in cannabis market research, explores 2024's cannabis consumption trends and how brands are tackling economic challenges through innovation, premiumization, and consumer-centric product development for continued growth and profi...

04/29/2024

Billboards are out of bounds in most states so marketers in the c****bis industry haven't been able to blow big budgets on awareness campaigns but it's interesting to see how traditional marketers are trying to focus on conversions more.

Read article here:

With advertising dollars being spent more cautiously, brands are finding ways to make the most out of their out-of-home ads.

04/26/2024

Is the future of going to be A.I. driven? According to Sam Altman of OpenAI, 95% of marketing tasks could soon be powered by A.I..

Are you ready for the A.I. revolution?

Read the article:

The OpenAI CEO says 95% of what marketers use agencies, strategists and creative professionals for will be handled by AI at nearly no cost.

04/16/2024

DREAM JOB ALERT! 🚨

👉🏾 Custom Cones USA is hiring a full-time content creator & event marketer for , paying $70,420!

Get paid to smoke & review products, plus all-expense-paid trips to cannabis events.

Apply by 4/20! 👀

A ma*****na company specializing in manufacturing pre-rolled joints has launched a campaign to hire for what it calls the “ultimate stoner dream job,” seeking a content creator who will “get paid to smoke weed.” Custom Cones USA announced on Monday that it is hiring for the role with its new...

03/27/2024

Interesting that in the same month that is staring down the barrel of a Congressional ban, (which launched Reels as a copy cat of TikTok) has now overtaken it as the #1 downloaded app in the world.

Read article here:

Copycat video feature Reels helps Meta app in fightback against Chinese-owned rival

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